The Intersection of DevRel and Product Are you ready for some audience participation!?
The Intersection of DevRel and Product
Are you ready for some audience participation!?
Hypothesis
You just thought “Is this guy going to call on me? I probably shouldn’t have
sat so close to the stage...”
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
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I’m a people person!
https://giphy.com/gifs/hard-work-27Y1W0GCKQtDq https://giphy.com/gifs/work-games-tweets-b7MdMkkFCyCWI
A lot of us are working alone or in small, relatively isolated, teams. So, we’re learning the same things, making the same mistakes and fretting over the same questions but we haven’t been great at sharing with each other what we’ve learnt.
- Matthew Revel, DevRel.net about page
We want to create products and experiences that our customers love and value.
- The SendGrid Product team’s Mission Statement
Hypothesis:There is a disconnect between the
go to market speeds of the Developer Relations team and the
Product Team
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
https://giphy.com/gifs/you-got-it-dude-aVtdz7iNVPI1W
Where’s the disconnect?
The disconnect...
Product Management
Developers per day (hour?)
Developer Relations
Customers per quarter
Product team Workflow
Identify ONE problem
Research this problem
Identify and propose a solution
Build and Go To Market
Reality vs Ideal
Identify ONE problem
Research this problem
Identify and propose a solution
Build and Go To Market
Product hypothesis:
Fluent interfaces in all our libraries will be a game changer. It will be something every developer will
want, because it’s so dang obvious.
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
Disproven!
Hypothesis:
https://giphy.com/gifs/archer-nope-b4pPnoO1QDd1C
Same team hypothesis:
Developer Relations and Product teams can work together to speed
up the Product delivery process and drastically improve developer experience in a positive way.
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/
Let’s look at the data...Product Managers
● Has developers to talk to
Developer Relations
● Needs developers to talk to
● Gets feedback in near real-time
● Needs all the feedback, yesterday
● Wants an amazing experience for developers
● Wants an amazing experience for developers
https://giphy.com/gifs/reactionseditor-will-ferrell-best-friends-l1ughbsd9qXz2s9SEhttps://giphy.com/gifs/reactionseditor-high-five-best-friends-l1ug5sWBCJOOGzN84
Share upcoming research opportunities
Follow up with notes and results
Ask the DevRel team for help
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What can PMs do?
Ask what’s happening in Product land
Provide leads to gregarious developers
Share what you learn from the community
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What can Dev Rels do?
Sounds Pretty Awesome
https://giphy.com/gifs/teamwork-Yz1IGcDVa6lLW