The internet of things, your next crucial challenge - Productize

What  is  Produc.ze  

Produc'ze  is  the  first  agency  to  provide  

strategic  advice,    

technical  exper'se    

and  prototyping  abili'es  

to  companies  addressing  the  challenges  driven  by  

the  Internet  of  Things    

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5 AGENDA

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1Q&A IoT

You?

Fly or Die Invent

Approach

The Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure.  

1.0

2.0

M2M

3.0

Health,  ,  personal  assistant  Home  &  Security  

Sports,  leisure   Automo've,  Transporta'on  

B2B,  Energy,  Agriculture,  Construc'on  

Retail  

Applica'on  domains  of  connected  objects  (non-­‐exhaus've)  

•  Add  examples  

Nowadays a company can’t exist

without a web presence.

Tomorrow it will be without an

IoT presence.

The  Internet  of  Things  has  the  poten.al  to  create  an  economic  impact  of  $2  trillion  to  $6  trillion  

annually  by  2025  

16  PRODUCTIZE  –  THE  PRE-­‐PRODUCTION  AGENCY  –  JULY  2014   Sources  :  Gartner,  McKinsey  

Healthcare and Manufacturing are the 2 main sectors to benefit from IoT

Interact Collect Launch Differentiate Communicate Improve image and loyalty

GOALS

Adapt existing activities to new business models Better understand consumer habits / behavior  Increase revenues

Increase revenues

Connected objects

App, front end

Back end

ERP / CRM

Big DATA

Data science

Security  

Business  models  

Partners  

IP  &  Privacy  

It’s more than what you see

.

Sectors already disrupted?

Impact  by  sector  

Insurrance  

Impact  by  sector  

Smartci.es  

Impact  by  sector  

Retail  

Impact  by  sector  

Retail  

new competition

2. Standards

4. After the hype

3. Regulation

1. Security Threats

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5 AGENDA

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1Q&A IoT

You?

Fly or Die Invent

Approach

Innova'on  project  management  

Ac.on  plan  to  prepare  mass  produc.on  

Idea'on   Prototyping  &  tes'ng   Refining  &  manufacturing  

List  exis.ng  ideas  internally  

Product  development  

Beta  tes.ng  &  user  feedbacks  

Technical  tes.ng  

Prepare  sourcing  and  mass  produc.on  

Pre-­‐series  batches  

Hardware  &  soNware  integra.on  

Workshops  to  foster  ideas  

Project  management   Business  case  to  priori.ze  concepts  

Technologies  trends  

Peers  benchmark  

Product  finetuning  Architecture  defini.on  

Productize approach

Innovation value chain

Idea  genera'on   Idea  selec'on  (priori'za'on)  

Product  &  offer  design  

Mass  produc'on  Implementa'on  go  

to  market  

•  Iden.fy  exis.ng  ideas  within  the  organiza.on  (product  development  or  op.miza.on)  

•  Iden.fy  new  ideas  on  comparable  markets  (peers,  providers,  market  survey,  etc)  

•  Check  fit  with  strategic  plan  •  Validate  technology  

maturity  •  Validate  financial  impact  

(business  casing)  

•  Iden.fy  target  segments  •  Define  product  features  •  Define  pricing  •  Formalize  product  

architecture  (process  flows,  required  developments,  etc)  

•  Internal  development  (IT,  tech,  etc)  

•  External  development  (providers,  logis.cs,  etc)  

•  Marke.ng  plan  •  Communica.on  and  

promo.on  plan  

Benefits  of  prototyping  Fast  and  efficient  

Tangible  Helps  priori'ze