Jaishree Subramania Director, Product & Solutions Marketing, Internet of Things April 15, 2015 The Internet of Things Here, Now
Jaishree SubramaniaDirector, Product & Solutions Marketing, Internet of Things April 15, 2015
The Internet of ThingsHere, Now
© 2014 Cisco and/or its affiliates. All rights reserved. 2
Gartner Also Thinks So… IoT Adoption Momentum Ex
pect
atio
nsEx
pect
atio
ns
IoT
2011
Human Augmentation
Big DataMobile Robots
3D Printing
Cloud Computing
Years to Mainstream Adoption10+ 5–10 2–5 < 2
2012
Human Augmentation
Big Data
Mobile Robots
3D Printing
Cloud ComputingIoT
2013
Human Augmentation
Big Data
Mobile Robots
Consumer 3D Printing
Cloud Computing
IoT
IoT2014
Human Augmentation
Big Data
Smart Robots
Consumer 3D Printing
Cloud Computing
© 2014 Cisco and/or its affiliates. All rights reserved. 3
The Internet of Things Is More Than Just Things
Source: Cisco IoT Global Study, 2014
PEOPLE20%
THINGS13%
PROCESS27%
DATA
40%The
Internet of
Everything
Environment
Great Barrier Reef in AustraliaBuoys equipped with sensors collect biological, physical, and chemical data to minimize and prevent reef damage.
Healthcare
Medication inThe United StatesSmart pill bottles remind patients to take their medication and records that the patient has taken the correct dosage.
Agriculture
Minimizing the Use of InsecticidesSmart trapping solutions compile data and map the number of different types of insects that have been detected.
© 2014 Cisco and/or its affiliates. All rights reserved. 7
IoT Investments Are Growing
Source: Cisco IoT Survey 2014; % of survey respondents N=1230
86%
76%
86%
79%
91%89%
77%
% of Respondents Increasing IoT Investments in the Next 3 Years
© 2014 Cisco and/or its affiliates. All rights reserved. 8
95%Planning to Deploy
IoTWithin 3 Years
What Business Executives Think About IoT
Source: Economist Intelligence Unit Survey 2013 © 2014 Cisco and/or its affiliates. All rights reserved. 8
63%Fall Behind
Competitively Without IoT
58%Need Governments
to Further Adoption of IoT
© 2014 Cisco and/or its affiliates. All rights reserved. 11
INCREASE PARKING REVENUE 20-30%
REDUCE URBAN TRAFFIC 30%
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Barcelona Smart City - $3.6B Value Creation
Smart Cities
City ofBarcelonaSmart Parking, Smart Lighting,
Smart Waste, Smart Bus Stops
IoT Solution
$50M Parking Revenue Increase
$37M Lighting Savings
$58M Water Usage Savings
“We are obsessed with building quality of life for our citizens.
We needed to break through organizational siloes and Cisco became our IoE backbone.
That is our present and the future of our city.”
Antoni VivesDeputy Vice Mayor
City of Barcelona, Spa
© 2014 Cisco and/or its affiliates. All rights reserved. 13
Hamburg Is on Its Way to Becoming a Smarter City
Smart Cities
Hamburg, GermanyCitywide traffic incident management solution,Smart Street lighting and environmental sensing, smart shipping container management
IoT Solution
Solution PartnersDeployed Smart
Traffic and Street Lights
Improved Traffic Flow
Optimized Power Consumption
© 2014 Cisco and/or its affiliates. All rights reserved. 14
Harley-Davidson Accelerates Product Cycles
Manufacturing
York, PAManufacturing flexibility across supply chain
IoT Solution
Solution PartnersSped up Product
Cycles by 10–20%Accelerated Triage
and Troubleshooting
Improved Working Culture
© 2014 Cisco and/or its affiliates. All rights reserved. 15
Louis Vuitton Changes Customer Experience
Retail
Make Shopping a Physical and Virtual Experience
IoE Solution
80% Improve in User Experience
3X Increase Customer Dwell
Time
Drive Higher Margin Products
Business Outcomes
Enhanced Qualityof Products and Services
Reducing Costswith OpEx Savings
Improved Decision-Making
with Data Analytics
AcceleratingInnovation
Cisco’s IoE Focus
IoTInfrastructure
Vertical Solutions Services Investment
IoT World Forum and Innovation Centers
Global Partner
Ecosystem
Standards Development
• From Cloud to Fog
• Intelligent Network
• Data Center• Analytics• Security
• Public Sector• Manufacturing• Energy• Transportation• Retail• FSI• Healthcare
• London, UK• Rio de
Janeiro, BR• Songdo, KR• Toronto, CAN• Barcelona, SP• Berlin, DE• Tokyo, JAPAN
• IEEE• IETF• 3GPP• IIC• Wi-SUN
• $250M Investment fund
• IoT Venture Event - 3/24/15 Cisco Campus San Jose with SAP Sapphire and Siemens
• Innovation Challenges
• $ Consulting• Security • Cloud and MS• Big Data and
Analytics• Software
Services• Professional
Services• Technical
Services
• Rockwell Auto.
• Schneider Electric
• Itron• AGT• SAP• Intel…
The IoT World Forum Is Accelerating
2013 Barcelona 2014 Chicago
800+800+ Attendees
6565 Steering Committee Members
30+30+ Press and Analysts
100+100+ Steering Committee Members
75+75+ Press and Analysts
1500+1500+ Attendees
IoTWF Steering Committee Working groups
Horizontal Working Groups
Vertical Working Groups
Security,Privacy,
Compliance
Standards &Interoperability
Architecture, Management,
Analytics
Innovations, Start-Ups
Sensors & Embedded OS
GTM:New Business
Models
Marketing
Education Health Manufacturing Energy Retail Transportation Smart City
IoT World Forum 2014
© 2014 Cisco and/or its affiliates. All rights reserved.
Business Outcomes Ecosystem Education
5
Moving IoT from Early Adoption to Wide Deployments
IoTWF Chicago October 2014
ANALYTICS! It’s not about big data, it’s about actionable intelligence
SENSORS are too expensive – once the price goes down, IoT will take off
SECURITY - Scaling IoT security is critical!
AUTONOMOUS MACHINES – are next (mining, cities, manufacturing, …)
The same IoT solution will have a different use in different verticals
Healthcare has slower IoT adoption but the high potential
LEGO - The IoT ecosystem’s job is to make IoT really simple
Content restricted to IIC Members only ‐ not for External Publication
An Open Membership Consortium now 140 companies strong
As of 9‐12‐2014
IIC Founder Companies IIC Founder Companies
Industrial Internet Consortium Focused Areas
April 16, 2015 26
TestbedsInnovation to drive new
products, processes, services
Technology & SecurityArchitectural frameworks, interoperability, privacy &
security of Big Data
Thought LeadershipCommunity to advance innovation,
best practices and insights
The goal of the IIC is to improve integration of the physical and digital worlds, to help drive adoption of Industrial Internet applications.
One of the Fastest Growing Cities in the World One of the Fastest Growing Cities in the World
15M+ Tourists; World’s Busiest Airport 15M+ Tourists; World’s Busiest Airport
Largest Man-made Port, 3rd Busiest Largest Man-made Port, 3rd Busiest
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2020 World Expo 2020 World Expo
Continued Investment in Infrastructure Continued Investment in Infrastructure
Goal: “The Smartest City in the World” Goal: “The Smartest City in the World”
IoT World Forum 2015IoT World Forum 2015Dec 06 – 08, DubaiDec 06 – 08, Dubai
© 2014 Cisco and/or its affiliates. All rights reserved. 29
Prof. Michael Nelson,Georgetown University
“Trying to determine the market size for the Internet of Things is like trying to calculate the market for plastics, circa 1940.At the time, it was difficult to imagine that plastics could be in everything.”