The Internet of Everything is changing Everything
The Internet of Everything is changing Everything
Unlocking Wireless Capabilities with Cisco Connected Mobile Experiences
John Monaghan
Consulting Systems Engineer, Enterprise Networks
November 2014
Cisco Confidential 3 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Ever-Changing Landscape in a Mobile World IT Is Fighting to Survive
LOB Priorities Innovative
Business Models Dynamic Market
Connected
Classrooms
Omni-Channel
Retail
Digital
Healthcare
New devices, apps
New players, vendors
Business intelligence
Customized user experience
IT under pressure
Fight for relevance
1 http://www.gartner.com/newsroom/id/1862714 2 IDC Location Based Services: A Promising Customer-Centric Solution 2014
of enterprise
IT budgets will be
moved to LOB
by 20151
of LOB say mobile
strategy is very or
extremely important
to their objectives2
Cisco Confidential 4 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Rising Customer Expectations Across Industries
Shoppers want to look up online reviews and
compare prices while browsing
Hotel guests want free Wi-Fi and they want to see
available services and amenities
Travelers want to find departure gates quickly and
receive itinerary updates
Patients want location-enabled way-finding apps
Students want to find their way around campus and
receive safety alerts
Cisco Confidential 5 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
A Whole New World
After
Business Platform
Automated, Real-Time
Mobile Devices,
Digital, Context-Aware
The Network Is a Strategic Assets, IT Has an Important Role to Play
Before
NETWORK ROLE
BUSINESS
INTELLIGENCE
CUSTOMER
ENGAGEMENT
Utility
Manual, Periodic
Face-to-Face, Print, Media Advertising
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Enhance Customer Service and Loyalty
Drive Incremental Services and Sales
Identify Operational Bottlenecks
Provide Venue Wayfinding
Drive Interactive Experiences
Imagine the Possibilities
Cisco Confidential 7 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Create Connected Experiences with Cisco’s CMX
Guest Presence
• Presence detection
• Auto-launch apps
Detect
Guest Access
• Easy Wi-Fi login, custom or social
• Zone-based, custom splash pages
Connect
Guest Experience
• Location-based push notifications
• App-based mobile engagement
Engage
Analytics
Cisco Confidential 8 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
How Cisco CMX Works Built on Cisco Unified Access Platform
An
aly
tics
Data
Controller
(Virtual/Physical) Cisco® MSE
(Virtual/Physical)
Analytics UI
Location Data
Device-based Discovery
Application Data
Mobile Application Server
Depending on Application
Layer
Access Points
Cisco Confidential 9 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
More Accurate Data Means Higher Business Intelligence
FastLocate: Critical to actionable data
T=00s T=30s
Standard Approach
Cisco® Approach
Detect
Cisco Confidential 10 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Understand How People Interact in the Location Connect
Where people spend time
New compared to repeat visitors NEW
Number people by venue and zones
Peak time in venue
Common traffic patterns
Cisco Confidential 11 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Location-Specific Guest Access Connect
Simplify Access with User Opt-In Offer Clear Terms and Conditions
Multiple Access Methods Custom or Social Media
Customized Access and Promotion Proximity-Based Landing Pages and Video
Understand Who Is in Your Location Enhanced Analytics
Cisco Confidential 12 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Engage: Using Location-Based Wi-Fi to Engage
Work with Cisco and/or Ecosystem Partners
to Align to Business Needs
Fully Customizable Applications
Location-Aware App
for Personalized Experience
Integrate with Business Systems
Engage Engage
Cisco Confidential 13 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Connected
Healthcare
Connected
City
Connected
Stadium
Connected
Retail
Connected
Education Connected
Service Provider
API / SDK
• In-house App Developer
• SDK—pre-defined use cases
• API—customized apps and DIY analytics
Develop Applications with Customer and Network Intelligence
Location
ECOSYSTEM PARTNER
• Commercial app development
• Tie location + customer systems
• App usage analytics
Enterprise
Systems
Customer
Data
EMSP
• Pre-designed Vertical App toolkits
• Ties location + customer + network
• Full data source analytics
• Can work with ecosystem partners
Policy Configuration
C:#
Network
Data
Collaboration
Data
Data
Sources
Development
Paths
Applications
Cisco Confidential 14 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
CUSTOMIZED APPS
Easily Enable Smarter Mobile Experiences Enterprise Mobility Services Platform (EMSP)
APIs – REST | SOAP | Java…
Speed App Development Predesigned industry app toolkits
Single Mobile App Experience Integrate network and enterprise systems
Full Data Source Analytics Provide secure, context-aware, personalized mobile experiences
Enterprise Mobility Services Platform
Predesigned Application Toolkits
Finance | Retail | Healthcare | Events
Policy Config.
C:#
Location Network
Data Enterprise
Systems
Customer
Data
Collab.
Data
Healthcare
App
Productivity
App
Proximity Ad
App
Cisco Confidential 15 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Cisco CMX Partner Ecosystem
Americas EMEAR APJC
Global Network of App Developer Partners
Cisco Confidential 16 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Deployment Models: On-Premises and Cloud Managed
Optimized for
Ease of Management
Cloud
Managed
Turnkey Installation and Management
Optimized for
Flexibility and Control
On-Premises
Managed
High-Density and Advanced Use Cases
Presence and
Location
CMX for FB Wi-Fi
CMX Connect
API-Enabled
Experience EMSP
Location Analytics
Presence and
Location
CMX for Facebook
Wi-Fi
API-Enabled
Experience
Analytics
Detect
Engage
Connect
Align Wi-Fi Location Infrastructure to YOUR CUSTOMER’S Operating Model
Presence
Analytics
Cisco Confidential 17 C97-731192-01 © 2014 Cisco and/or its affiliates. All rights reserved.
Getting Started
BUILD THE INFRASTRUCTURE
Start gathering analytics from network 1
SCALE FOR MORE DEVICES
Offer free Wi-Fi and gather more detailed analytics 2
DEVELOP LOCATION-BASED APP
Add location services for better engagement 3
ENHANCED APPS and ANALYTICS
Integrate more data sources for deeper engagement and insight 4
Retail Use Case
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• App Download
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
50%
DOWNLOAD
COMPLETE
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• Menu
Somemall.com/shops
CLOTHING
Cotton On
Country Road
RJM
Pumpkin Patch
Victory Jeans
See More…
RJM
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• Location-based Web Engagement
Mall
Promenade
Featured Search Services Amenities Map
Victory Jeans:
20% OFF entire store!
x
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• Wayfinding
Mall
Promenade
Featured Search Services Amenities Map
Hello Joanna,
Welcome back to
RJM!
Launch App
Cancel
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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Shopping Mall with AT&T Transforming Visitor Experience with Personalized, Managed Wi-Fi Services
• Personalized App
Change
background
to in-store
Featured Search Map Services Amenities
Product Locater
Promotions
Preferences
Store Map
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• Integration with Product Databases
Welcome Product Search
Men’s Sweaters
Search
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• Location-Based App Engagement
RJM
Featured Search Services Amenities Map
HOT DEAL!!! Buy One Men’s T-
Shirt, Get One Free
x
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• Shopper’s Location for High-Touch Engagement
RJM
Featured Search Services Amenities Map
Jeana, your preferred RJM
Sales Associate, will be
with you in 2 minutes.
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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Retail Transforming Shopping Experience with Personalized Wi-Fi Services
• Integration with App-Based Mobile Payment Systems
RJM
Featured Search Services Amenities Map
Thank you for your
purchase. Your
receipt is saved to
your wallet.
View Receipt
See promotional
information from our
mall partners
x
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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Location Analytics: Dwell Time
Peak Times
Visits Distribution Status of Devices
# o
f D
ev
ice
s
Time of Day
# o
f D
ev
ice
s
Visits
# o
f D
ev
ice
s
Date/Time
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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• Location Analytics: Density
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
Retail Transforming Shopping Experience with Personalized Wi-Fi Services
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