Top Banner
The Internet and E-Commerce Back to Table of Contents
37
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: The Internet and E-Commerce Back to Table of Contents.

The Internet andE-CommerceThe Internet andE-Commerce

Back to Table of Contents

Page 2: The Internet and E-Commerce Back to Table of Contents.

The Internet andE-CommerceThe Internet andE-Commerce

Chapter 1

Internet BasicsInternet Basics

Connecting to, Searching, and Connecting to, Searching, and Using the InternetUsing the Internet

2

E-Commerce in ActionE-Commerce in Action

The Internet and The Internet and E-CommerceE-Commerce

SectionSection 1-1

SectionSection 1-2

SectionSection 1-3

Page 3: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-1Why It’s Important

The Internet greatly impacts both our personal and professional lives.

An understanding of how the Internet came to be and its vast capabilities can help you realize the scope of its influence.

3Section 1-1

Page 4: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-1 Key Terms

Internet

Transmission control protocol/Internet protocol

World Wide Web

Web browser

hypertext transfer protocol

hypertext markup language

domain name

uniform resource locator

4Section 1-1

Page 5: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

The Basics of the Internet and the World Wide Web

Using satellites, fiber optics, and telecommunications networks, the Internet connects computers around the planet.

Internet a global network of computers, communication tools, and information resources

5Section 1-1

Page 6: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

What Is the Internet?

In 1969, the U.S. Department of Defense developed ARPANET, an emergency communications network that grew to become the Internet.

6Section 1-1

Page 7: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

What Is the Internet?

No single one authority controls the Internet.

 

A variety of companies, groups, and individuals work to define how the Internet should work and how new technologies should be implemented.

7Section 1-1

Page 8: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

Transmission control protocol/Internet Protocol (TCP/IP) is the basic language for Internet communications.

Transmission control protocol/Internet protocol the common underlying language or protocol through which systems communicate on the Internet

8Section 1-1

Page 9: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

The Internet is the global system of computer networks that supports the collection of resources known as the World Wide Web.

World Wide Web a vast global collection of graphical and hypertext Internet pages that can be read, viewed, and interacted with via computer

9Section 1-1

Page 10: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

The Web browser is a software application that was developed to deliver World Wide Web resources to computers.

Web browser a program used to view, download, surf, or access Web documents

10Section 1-1

Page 11: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

Web browsers contain applications that can read hypertext transfer protocol (HTTP).

hypertext transfer protocol (HTTP) the language that moves hypertext files across the Internet and defines the rules for transferring those files, which may include text, graphic images, sound, video, or other multimedia

11Section 1-1

Page 12: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

Web browsers read Web pages coded in a standard computer language such as hypertext markup language (HTML).

hypertext markup language (HTML) the standard language for the Web browser; an easy-to-learn standard that uses tags to structure text and display visual elements

12Section 1-1

Page 13: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

A domain name is used to identify a numerical Internet protocol (IP) address.

domain name an addressing scheme employing words and phrases to identify and locate computers on the Internet

13Section 1-1

Page 14: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

To find a Web page on the Web, you have to know the uniform resource locator (URL).

uniform resources locator indicates the address of a Web site; it consists of two primary parts: the hypertext transfer protocol and the domain (or server)

14Section 1-1

Page 15: The Internet and E-Commerce Back to Table of Contents.

Internet Anatomy

15

Domain Name Extensions

.edu

.com

.org

.net

.gov

educational institutions

commercial entities

nonprofit organizations

Internet administrative entities

government sites

Section 1-1

Page 16: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Internet Anatomy

E-mail is a system of worldwide electronic communication.

16

Send small electronic files as attachments to e-mail messages.

Send large electronic files via a file transfer protocol (FTP) site.

Section 1-1

Page 17: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-1 Review

How are the operations of the Internet monitored?

What are Web browsers, and why are these programs necessary?

How can a domain name reveal clues about an organization?

What is ARPANET? What government department created it, and what was its original purpose?

1.

2.

3.

17

4.

Section 1-1

Page 18: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-2Why It’s Important

Understanding the differences among the various types of Internet service providers can help you to select the most appropriate one for your needs.

Finding the right Internet service provider allows you to use a search engine to access data and take full advantage of the Internet’s power.

Section 1-2 18

Page 19: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-2Key Terms

Internet service provider

Web host providers

wireless Internet

wireless Internet service providers

crawler-based search engines

Section 1-2 19

Page 20: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Linking to the Internet

Connecting to the Internet is easier and faster than ever.

 

The information superhighway’s access ramps are all around you.

20Section 1-2

Page 21: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Types of Internet Connections

Consider these things when choosing an Internet service provider (ISP):

Internet service provider a company that provides other companies or individuals with access to or a presence on the Internet

21Section 1-2

type of service

type of connection (dial-up or broadband)

Page 22: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Types of Internet Connections

For a monthly fee, Web host providers provide Web hosting services.

Web host providers businesses that allow customers to house their Web site documents on the companies’ servers

22Section 1-2

Page 23: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Types of Internet Connections

Many small businesses offer wireless Internet access to their patrons.

wireless Internet a system that works much in the same way as a cordless telephone, adding short-range radios to stationary computers, laptops, and handheld personal digital assistants (PDAs)

23Section 1-2

Page 24: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Types of Internet Connections

To use wireless Internet, you need to have a wireless Internet service provider (WISP).

wireless Internet service provider (WISP) companies that offer wireless connection services to the public

24Section 1-2

Page 25: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Search Engines

Search engines use key words to access lists of documents containing those key words.

Section 1-2 25

Page 26: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Search Engines

An Internet directory is a comprehensive listing of Web sites.

 

A crawler-based search engine is useful for finding up-to-date information.

crawler-based search engine search engines that use automated computer programs to scan Internet databases in search of new or revised Web pages

26Section 1-2

Page 27: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-2 Review

Why might a user select a cable-modem service over a dial-up connection?

Where can you access a wireless ISP?

Why might users prefer the more heavily trafficked search engines?

Name two types of Internet search tools, and explain how they are different.

1.

2.

3.

27

4.

Section 1-2

Page 28: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-3Why It’s Important

E-commerce has revolutionized the business world, making it essential for companies in virtually every industry to have an online presence.

Understanding the mechanics of the electronic marketplace will help you to appreciate its nature, scope, and importance.

Section 1-3 28

Page 29: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-3Key Terms

electronic commerce

bricks-and-mortar business

multichannel retailer

pure-play retailer

Section 1-3 29

Page 30: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

The Evolution of Electronic Communication

The introductory stage of the computer revolution lasted about four decades, when the Internet was still in the stages of development, revision, and refinement.

 

The permeation stage of the computer revolution began when computer usage took hold in personal lives, workplaces, homes, and schools. This continues today.

Section 1-3 30

Page 31: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Characteristics of E-Commerce

A bricks-and-mortar business is a traditional business that does not engage in e-commerce.

bricks-and-mortar business a business with a physical storefront

31Section 1-3

Page 32: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Characteristics of E-Commerce

A multichannel retailer has a physical location and an e-commerce component.

multichannel retailer a retailer that sells its products via traditional channels (catalog, bricks-and-mortar, and telephone) as well as via an online channel

32Section 1-3

Page 33: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Characteristics of E-Commerce

While some companies generate sales from both real-world and online storefronts, pure-play retailers mainly sell online.

pure-play retailers retailers that sell primarily through the Internet

33Section 1-3

Page 34: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Purpose of E-Commerce

The basic goal of e-commerce is to reach and transact business with customers using electronic means.

 

E-commerce is bringing new opportunities, challenges, and adventures to today’s business world.

34Section 1-3

Page 35: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

Section 1-3 Review

How can the introductory and permeation stages of the computer revolution be differentiated?

Describe how e-commerce has changed business.

What jobs has e-commerce created?

1.

2.

3.

35Section 1-3

Page 36: The Internet and E-Commerce Back to Table of Contents.

The Internet and E-Commerce The Internet and E-Commerce

36

Page 37: The Internet and E-Commerce Back to Table of Contents.

The Internet andE-CommerceThe Internet andE-Commerce

End ofEnd of

Back to Table of Contents