The Intelligent Website Marketing Revolution

Transforming your website into an intelligent website.

The Intelligent Website Revolution

getlevelten.com i j k l m

Websites:

Then and Now

A brief trend of websites and marketing.

getlevelten.com i j k l m

Then Static Site + Traditional Marketing • Same, static content

• Keyword stuffing • Blackhat SEO tactics

Now Dynamic Site + Inbound Marketing

• New, changing content • Analytics driven • Organic search results

• Easily digestible & relevant copy • Social engagement

H G

THE INTELLIGENT WEBSITE

INTEGRATED ANALYTICS

INBOUND MARKETING

ENGINE Automated and data driven reporting tools to help you determine the value of your content.

“We live in an age where information is currency.”

Content Marketing & Inbound Marketing

Content Marketing is the creating and sharing of content, not focused on selling, but communicating for the purpose of nurturing trust and building relationships. Inbound Marketing is the means, or action, of content marketing. It is the act of bringing in an audience with relevant content through search and social.

getlevelten.com i j k l m

1.Attract traffic 2.Convert visitors to leads 3.Convert leads to sales 4.Turn customers into

repeat higher margin customers

5.Analyze for continuous improvement

getlevelten.com i j k l m

Basics of Inbound Marketing

How can we measure

ROI?

You Don’t. (at first)

To make content work, you need to understand your marketing and business goals.

Set Goals.Extrapolate data to meet goals using measurable analytics.

getlevelten.com i j k l m

Data can be: • Page views

• Impressions • Comments • Social shares

Goals can be: • Blog comments and

shares • Customer reviews • Newsletter signups

E

Knowing your readers defines the content you should market.

Learn more about your users.Differentiate visitors, leads, and champions.

getlevelten.com i j k l m

• Find out what brought them to your site and the pages they viewed.

• Did they comment or share any articles? What does their page trail look like?

• Track their geo-location for better targeted marketing.

n 0

Let your visitors tell you what they want.

Understand your content.Let the content analytics speak for itself.

getlevelten.com i j k l m

• Know where your content is being shared most. (Twitter, Facebook, LinkedIn, etc.)

• Determine which categories or products are most active. • Understand what content resonates the most with your readers.

C

What can LevelTen do for you?

getlevelten.com i j k l m

LevelTen Insight

getlevelten.com i j k l m

LevelTen can help you integrate your analytics, data, and goals from multiple sources into one convenient dashboard. We can help you analyze your content

to help you create goals and meet them. • Google Analytics & AddThis statistics

• Content analysis and keyword research • Boost your organic search results with SEO

By building on top of the open source platform Drupal, we have access to over 20,000 modules supported by over 25,000 developers worldwide. And we’re part of them.

getlevelten.com i j k l m

We leverage the power of open source, integrating the best and brightest features.

All you need to do is produce awesome content, we’ll take care of the rest.

There aren’t any tools in the world that can write meaningful, relevant, and organic content. But LevelTen can help you leverage your content, data, and analytics to help turn your website into an Intelligent website.

getlevelten.com i j k l m

About Us LevelTen is a fourteen year old website design company based in Dallas, TX. We offer a unique, agile approach to strategy, web development and Internet marketing services. Our core expertise includes Web 2.0 strategies, Drupal development, professional website design, search engine optimization (SEO), social media marketing and training programs. LevelTen features an integrated team of top web consultants, creative designers, Drupal developers and marketing professionals that know how to get online results. Our business-driven approach separates us from typical large web design companies. Since 1999, we have built a reputation for creating an unparalleled return on investment for our clients. If you are serious about your web design and Internet marketing success, we can get you there. Strategic thinking, top designers, personal attention, competitive prices, real world results - discover the LevelTen difference.

w Vision &

Strategy

Design &

Development

9

Online

Marketing

Training &

Support

a g

Contact Us 4228 North Central Expressway, Suite 210 Dallas, TX 75206 Phone: 214-887-8586 Website: www.getlevelten.com