The Inside Track March 2012

Cover Story

Godrej Interio is one of India’s largest furniture and interiors brand. Over the

years, the company has constantly innovated with its product portfolio and furniture solutions to increase its brand equity and market share, making it today one of the most prominent players in the Indian furniture space.

Godrej Interio is one of the few Indian companies with a dedicated in-house industrial design team and is known to partner with designers from different domains to offer

INSIDE TRACKTHE

CONNECTING THE DESIGN COMMUNITY

Volume 6. Issue 3. March 2012 Rs. 25/-

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Godrej Interio launched Freestile - a path-breaking modular sitting solution that can be used as a bed, a couch,

a lounge style sofa or even a hybrid of all of them

The Eurodiya range is available in three broad categories - bulbs, lanterns and torches with a price range from Rs. 599 to Rs. 2,499

Godrej Interio Unveils Its Design HQ ConceptGodrej Interio launched ‘Design HQ’ - a platform that fosters cutting edge design and innovation in the furniture space at the Lakme Fashion Week in Mumbai.

Mr.Anil Mathur, COO, Godrej Interio. Designer Anita Dongre & Model Dipanita Sharma as they unveil Godrej Interio Design HQ at the Lakme Fashion Week

2 THE INSIDE TRACK March 2012

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The ‘Dilli Bagh’ Project 4

the latest On Recent launches And products 6

The Easy Load Carrier 12

Sherle Wagner - Now In India 14

Kitschy At Kala Ghoda 16

Take Me Higher 18

Exhibitions and Fairs 20

Made From ‘Mitti’ But Very Cool 22 Supreme Inds’ Air-Conditioning Solutions 23

Axor Bouroullec Continues Winning Spree 24

INSIDE TRACKTHE

CONTENTS MARCH 2012

COVERSTORY 1

Godrej Interio Unveils Its Design HQ Concept

I, Anish Bajaj, hereby declare that the particulars given above are true to the best of my knowledge and belief. Sd/-

Anish BajajSignature of Publisher

From IV(See rule 8)

Statement about ownership and other Particulars about newspaper The Inside Track to be published in the first issue every year after the last day of February.

1. Place of Publication : Marvel Infomedia Pvt. Ltda., B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033. 2. Periodicity of Publication : Monthly3. Printer’s Name : Anish Bajaj Nationality : Indian Address : Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033. 4. Publisher Name : Anish Bajaj Nationality : Indian Address : Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange, Building, Cotton Green, Mumbai 400 033.

5. Editor’s Name : Anish Bajaj Nationality : Indian Address : Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange, Building, Cotton Green, Mumbai 400 033.6. Shareholders Names and addresses of individuals who own the newspaper and partners or shareholders holding more than one percent of the total paid up capital as on 28.02.2012. a) Anish Bajaj, B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033. b) Ramesh Bajaj, B 62, 1st Floor, Cotton Exchange Building, Cotton Green, Mumbai 400 033.

Date 12.03.2012

new and differentiated solutions to the market.

At the recently concluded Lakme Fashion Week, Godrej Interio presented Freestile, a path-breaking modular sitting solution that can be used as a bed, a couch in the library, a lounge style sofa, or even a hybrid of all of them. The skins of this limited edition sofa collection were designed exclusively by Anita Dongre, a leading fashion designer, keeping the season’s fashion trends in mind.

The Freestile collection is part of Godrej Interio’s new Design HQ range. This new segment is an integral part of the Godrej Interio offering as a separate line of furniture concepts which are progressive in terms of its look, feel, functionality and application. The company claims that this collection is poised to craft the ‘future of furniture design’ globally. The limited edition range is available at six leading cities across the country.

Commenting on the launch of the collection, Mr. Anil Mathur, COO said, “Design HQ is an initiative instituted and owned by the designers at Godrej Interio.

It assumes multiple dimensions - right from congregating creative thinkers from various walks of life, to mentoring young designers and showcasing innovation and lifestyle across various niche and mainstream platforms. The endeavour is to create new-age concepts and designs that will set trends. It focuses on designs that enhance aesthetic living and push the envelope on creative functionality.”

Godrej Interio showcased its limited edition range designed by Anita Dongre at the Lakme Fashion Week that was held in Mumbai recently. In order to accentuate the fresh and innovative design of the new Freestile, Anita Dongre added a tint of the Rajasthani arts and crafts and the brilliant hues of summer to its skins. The collection, targeted at contemporary homes, assumes the role of a ‘chic functional art piece’ adding warmth and vibrancy to your living spaces.

The l imited edition range included five skins for Freestile i.e Indigo Summer, Summer Spice, Midnight Summer, Tropical Summer & Summer leaf. Contact: www.godrejinterio.com

The skins of the limited edition Freestile sofa were designed by Anita Dongre, a leading fashion designer, who

added a tint of Rajasthani arts and crafts to the fabrics

Page 12-13 (Event Review- MK IIID) Opt-1.p65 4/14/2010, 7:12 PM13


At the CUGS (Congress on Urban Green Spaces) 2012 held in Delhi, Alex

Davis leading artist and designer presented a proposal that was not only innovative but ‘green’ as well. Held at the India International Centre on March 5th to 7th Alex Davis highlighted the aesthetic identity of the world’s fourth largest greenest capital, namely Delhi.

Alex Davis explains, “Dilli is the original garden city in its various stages of formation. New Delhi, designed by Edwin Lutyens and Herbert Baker, who come from the background of the ‘garden city design movement’, conceived Delhi as the seat of power in a well laid out garden with its avenues and circles. Old Delhi was designed by Shahjahan as his capital, seated amidst gardens of paradise, using the rigorous format of the Moghul garden plan with its water canals and plantations.

This city contained some of the most celebrated char baghs and gardens like Mehtab Bagh, Hayat Bakshi Bagh, Tees Hazari Bagh, Begum Bagh, Roshanara Bagh etc. which were hallmarked as some of the world’s best Moghul grounds of its times.”

Aptly calling his presentation the ‘Dilli Bagh’ project, Alex viewed the Ashoka tree as his motif (extensively used in gardens as well as in miniature paintings in the past) for his installation which he

Spot Light The ‘Dilli Bagh’ Project Artist and designer Alex Davis proposes a series of installations that highlight the aesthetic identity of Delhi - the original garden city.

sees marking a natural ‘gateway’ to the entry into the city, positioned prominently at all the entry points of the National Highway into the capital.

His images and models enjoyed a prominent stage at the CUGS 2012 in Delhi, where the proposed overall dimensions of the horticultural installations were 75 meters tall and 14 meters in diameter, with a surface area of 1600 square cms, spanning 25 floors. The proposal has been with the State Government for some time, and the presentation was basically to clarify the feasibility of the project.Contact: www.alexdavisstudio.com

Alex Davis views the Ashoka tree as the motif for the installations he sees positioned at all the entry points of the National Highway into the capital

5

It Products


Vanities by Mobiltesino Now In India New Delhi based company BlackBerry Overseas Pvt. Ltd. has introduced ‘Modern Bathroom Vanities’ by Mobiltesino Srl from Italy, now available in India.

This range is a perfect combination of beauty with great design. This moisture resistant collection has great storage facilities and a wide array of different styles, sizes and colours that are largely ignored when it comes to bathroom vanities and bathroom design in general

Though these bathroom vanities do come in the usual array of hues, you can pick from other exotic choices like lemon, pink, apricot, lilac, mandarin, orange and much much more. There are very few places to purchase lemon coloured

HSIL Launches Benelave Showers HSIL Limited India’s leading manufacturer of sanitary ware and faucets, rolled out its new range of versatile and eco-friendly showers under its premium bath fittings brand – Benelave. This new range of tech-smart contemporary showers are multifunctional, intelligent and elegant, providing relaxation of the body and mind and also enhancing the decor of a modern bathroom.

The new range of premium Benelave showers are available in 3 series - ‘Ultra Thin rain shower’, ‘ABS massage shower’ and a ‘3-flow hand shower’ that is available in square and round shapes.

The Ultra Thin rain shower is made of stainless steel, has a larger surface area than normal showers and stimulates a rainfall like bathing experience. The ABS massage shower comprises a ‘mist flow’ function which combines water and air bubbles to soothe the senses with a frothy massaging

Duravit’s Clever Way Of Saving WaterDuravit presents a new dry urinal that promotes the conscious use of water and aims to conserve our ecosystem.

With its new generation of Architec urinals, Duravit is making an important contribution to saving water intelligently. Thanks to a hose membrane integrated in the outlet, Architec Dry flushes without any water whatsoever. This membrane only opens when urine flows through. It then closes again and keeps unpleasant sewer odours at bay.

This gel is based on purely

organic substances that are gradually flushed away during use and wet the membrane. A special mix of pH neutral and active cleaning ingredients fights stubborn dirt and urine scale before it gains a hold.

Architect Dry is operated without any water pipes, tap fittings or flushing water whatsoever. This makes Architec Dry a cost-effective alternative to urinals with a conventional flush. The outlet with membrane only has to be replaced after about 7,500 uses.Contact tel +91 7966112338, web : www.duravit.com

bathroom vanities, let alone pink and bright green, which makes this Delhi venture a gold mine of choice. Besides the manual process, artisan carpentry and intern painting workshops, makes each of these products one of a kind and perfect. The price range for this unique product starts from Rs. 3,00,000 onwards.Contact tel: 011 47050973email: subbanshujaiin @yahoo.com

Simpolo’s New Age Facility Simpolo is a leading brand manufacturing polished vitrified tiles, sanitaryware and ceramic wall tiles. Simpolo has made a name for itself, for its quality and range.

Simpolo was a pioneer of the whitest polished vitrified tile in big format known as “Alaska White” and also introduced “Absolute Black” for the first time in India. The company’s first stain free tiles with Nano technology is yet another feather in its cap.

Now Simpolo brings the

same vision of innovation and leadership by setting up an exclusive plant with Italian SACMI technology for high value double charged tiles in a bigger size i.e. 800 x 800 mm.

The facility will deliver an option of more than 50 stunning designs and perfect calibration of size without warpage. This size is near perfect (not to big, not to small) and it lends a classy and elegant look besides being easy to lay and easy to maintain. Contact www.simpolo.net

effect. And, lastly, the 3-flow hand shower is ideal for small bathrooms as it economises space but ensures all the luxury of a refreshing bath with the smooth flow of pulsating water.

The Benelave new age showers are priced between Rs.1240 to 7150. Contact www.benelave.com

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Philips, India’s leading lighting company and a pioneer in decorative home lighting has introduced a new range of stylish decorative indoor luminaries. The collection has an emphasis on modern and contemporary interiors allowing home owners to express their style with light through fresh and innovative designs.The light effect from the LED lamps create a pleasant ambiance that adds to your living spaces. The collection offers a wide range of styles for various spaces and applications and offers innovative features such as dimmability control and color temperature adjustability. It uses

different LED configurations to ensure maximum design freedom and helps in creating a completely different look. Philips LED Roomstylers are attractive, highly versatile and intelligently equipped with LED lamps which consume only a fraction of energy. It also allows for highly sophisticated heat management to maintain lumen performance which keeps your home beautifully lit.

Priced between Rs 5,000 and Rs. 47,000, the collection is available at all Philips Light Lounges across India.Contact tel : 022 66912000web:www.lighting.philips.co.in


It Products The Comfy Chair Collection By IDUS

Philip’s New Roomstyler Collection

Adding a contemporary chair is often like choosing a piece of modern art for the room. Whether you are looking for chairs for your living room or outdoors, Indus offers an array of breathtaking options.

Each chair has its own practical and aesthetic purpose that adds character to a house.

This contemporary chair collection is all about high impact, statement colours. Available in this collection are loveseats, single leather chairs, leather recliners, couches, funky colored wooden chairs, bean bag chairs and even overstuffed sofa set chairs. Contact web: www.idus.in

Living In Style’s New Range Of Contemporary Furniture

Living In Style, Mumbai has launched CA Style - an entire range of lavish contemporary furniture for the modern home. Living In Style offers a range of home furniture and accessories with great quality.

The CA Style section on the second level in the Mumbai store has on display luxurious contemporary pieces that have been imported from various international brands like Camel Italy, Calia Italia, Kelvin Giormani etc. The range includes beds, sofa sets, dining tables, coffee tables, chairs, chaise lounges, table lamps, mirrors, center

BoConcept Adds ‘Xtra’ To Your LifeBoConcept recently launched a revolutionary piece of furniture, its ‘Footstool cum Bed.’ This unique piece of furniture is much needed to compensate for the ever-shrinking size of our living spaces. Xtra by BoConcept graces your living room as a

pouffe during the day and turns into a spacious bed as night takes over. In a few simple steps lasting about 10 seconds, the stylish footstool can be converted into a sturdy single bed. The concept is perfect for both small living spaces and large rooms, especially where there is no separate room for guests.

This unique product by the Danish urban design brand comes with the option of being covered in a variety of fabrics, giving you over 40 different options. It is available in different fabrics like light petrol Molino & many others, Xtra is priced upwards of Rs.29,750/-.Contact tel: +91 124 4233811web: www.boconcept.in.

tables and a wide range of other accessories.

The CA Style section has been designed to further enhance the displays in the store. The purple lighting gives this section a warmer and more comforting feel, while the plush amenities and modern wallpaper gives it a sophisticated look. Colour theory has been applied here, so that the modern pieces stand out and are not over powered by the décor.. Contact tel: 022 2875286/28773448web: www.seekandsource.com/livinginstyle

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It Products Berger Paints Launches Kool And Seal Water Resistant Paint

Berger Paints India Ltd, headquartered in Kolkata, is amongst the top 20 paint companies in the world with a global footprint across continents. Berger is often credited with proactive launches of new generation products in various categories of paint. The paint major has recently launched a new range of construction

The Samsonite Aerial Collection

Ebco’s Kitchen Drawer Management System (KDMS)

Samsonite the leading global luggage brand introduces India to a fabulous new range of hard-side bags and a lock system for the future – the Aerial collection.

A brand of firsts, Samsonite introduces the newly developed innovative integrated card lock system combined with lightness, strength, durability and capacity. Not only that, the interior lining inside each Aerial piece is easily removable and washable. This feature, unique to Aerial, makes cleaning especially convenient whilst on the go.

Samsonite has developed a card lock system that is fully integrated with TSA technology, allowing airport security to access baggage without damage. The card lock system works like a hotel key card, and each Aerial suitcase includes a designated credit card-sized key card that

Ebco’s KDMS offer innumerable options and flexibility to the kitchen designer as well as the end user. You are now able to organize each drawer in a kitchen to its best use in terms of storage and utility. The system consists of drawer trays that are made of polypropylene for different standard widths of 450mm, 500mm, 600mm, 800mm and 900mm drawers.

There are also utility products such as a spice holder, knife holder, cutting board, roll holder with inbuilt cutter for paper/

Bosch Launches AvantixxBosch Home Appliances, has recently announced the launch of the Avantixx 8 Condensation dryer in India. This premium dyer range by Bosch incorporates a wide range of innovative world-class features that are best suited for India specific conditions.

Given the acute space constraints in smaller apartments

in India, drying clothes in the interiors of a home can be a problem, and often electric irons are used to get rid of the moisture, adding to utility bills. The Avantixx 8 Condensation Dryers by Bosch serves as a perfect solution to cater to space saving as well as humidity.

Bosch Avantixx 8 comes with a host of innovative features, the sensory drying feature keeps a check on the over-heating of the fabric, the low heat function reduces the temperature for delicate fabrics and the anti-creasing feature prevents garments from creasing. Bosch products offer a combination of global innovation, efficiency, durability and ease of use that is perfect for a hassle free lifestyle. Contact www.boschindia.com

easily fits into a wallet or a purse. Locking the suitcase is as simple as sliding the card into the designated slot, which turns the small indicator-light red. To unlock the suitcase, simply insert the card and the indicator-light will turn green! Contactweb: www.samsonite.com foil etc and storage options like

plate holders, bottle racks and a container set of 4 with capacities of 500cc and 1000cc to fit in these drawer trays.

Alternatively, if you need to use the drawer tray as a cutlery tray, you can use the divider of different sizes to make your own layout. Elegantly designed, these accessories are ideal when used with the Ebco Pro-Motion Drawer Slides. You also have the flexibility to trim the borders and use it for wooden drawers as well.Contact www.ebco.in

chemicals and a new roof paint called ‘Kool & Seal’. Kool & Seal is a unique water resistant paint for the roof which when applied on the surface does not allow water to penetrate inside, thus preventing leaks. That apart, it has a unique glass bead technology that reflects ultra violet rays, keeping the roof as well as the interior of the building cool.

The range of products under the ‘Home Shield’ banner includes Cementmix Plus, Super Latex Plus, Crack Fill and Tile Adhesive Plus. The entire range of the newly launched product category are available across the country at all Berger dealer points, and with strategic pricing, the company expects to increase its market share manifold.Contact [email protected]

THE INSIDE TRACK March 2012 11

It Products

The Miele Experience

The Urbane Collection At Cocoon

The Great Eastern Home unveils a whole new mirror collection. Mirrors, apart from being a necessity for every home form an integral element of most living areas. Being of great utility they find a place of prime importance and can transform an otherwise dull and boring space into a stylish one. They are also one of the most affordable and versatile means to change a look.

The mirrors at The Great Eastern Home are lavishly crafted and embellished with decorative motifs. The fact that each and every mirror in this collection has been handcrafted in brass, bronze and wood, makes the collection quite exceptional. The mirrors have also been hand painted in gold and platinum hues. Contact www.greateasternstore.com

Enchanted Reflections

A manufacturer of luxury domestic appliances, Miele, with its rich heritage of 112 years, brings its German craftsmanship along with pedigreed engineering to India. This makes every Miele product a symbol of engineered aesthetics, innovation and ultimately an embodiment of excellence, with a single promise of ‘Immer Besser’ - a German phrase which means ‘Forever Better’.

Miele’s product portfolio includes wine conditioners, coffee machines, refrigerators, steam ovens, combi sets, hoods, hobs, dishwashers, washing

Ayush Choudhary takes his fascination for handwoven carpets a step further with the brand new Urbane Collection at Cocoon. This collection is a true amalgamation of the classical and nouveau schools of rug design. Silk motifs inspired from Italian wall coverings and baroque fabrics have been overlaid on Cocoon’s signature abstract patterns to create a stunning depth of design.

The character of these rugs is further enhanced by the interplay of different textures - abstract patterns in handspun, hightwist yarn and embossed motifs in silk, making these rugs truly very unique, very Urbane! Prices start at Rs 2,10,000.Contact email: [email protected]: www.cocooncarpets.com

machines, tumble dryers, rotary irons, warming drawers and vacuum cleaners - all tested to give unbeatable performance for at least 20 years.

To experience the Miele range of appliances, Miele has launched a world class, Experience Centre at Jasola, New Delhi. Set up as a consultation centre, and operating on a ‘by invitation or by appointment only’ basis, it provides information as well as demonstrations of Miele appliances to consumers and design professionals.Contact tel: 011 4690 0000web: www.miele.in

Frette At Ravissant

Frette is an Italian textile company known for its luxury linens. Incepted in 1860, it is currently headquartered in Monza, Italy. The company sells products to both individuals and hospitality clientele. It has 9 retail locations in the United States, 25 in Asia, and many more around the world. Frette is present in more than 40 monobrand stores in Italy and nearly 100 boutiques in the shopping centers of the world and in the most prestigious department stores.

Frette has recently launched their first store, the Frette Total Image corner inside Ravissant, Mumbai.

Frette provides luxury products including bed linen, home wear for men and women, beach, bath products and baby essentials. Its bed collection provides for bed sets, duvets, pillows, quilts and bed spreads. Frette also offers bath robes, beach accessories, soaps, spa essentials, candles and towels. They have wall decor, dining, living and bedroom furniture as well as other home esssentials.Contact web: www.frette.com


Spot Light

Everybody has witnessed local construction workers struggling to carry cement,

bricks and other types of load; we often sympathise with them and then return to our own busy lives. Designer Vikram Dinubhai Panchal of The National Institute of Design (NID), Ahmedabad was an exception and wished to make a difference to their lives.

The young industrial designer created an exceptional product called the ‘Load Carrier for Labour’ for a contest arranged by Core 77 which won accolades in the product and equipment category. The simple and yet innovative load carrier design has two major parts, one that holds the load and the other that rests on the shoulder. The product has two knobs, which facilitates the change of required function manually

The Easy Load Carrier Designer Vikram Dinubhai Panchal designs a unique ‘load carrier’ which would be a god-sent for the millions of poor labourers and construction workers everywhere. BY AhlAm RAis

from one to another in a matter of minutes.

This allows three modular functions for carrying lighter loads on the head, medium loads on your back and heavier loads that you can push or pull as a trolley

Ergonomical ly the load is distributed on the shoulder and at the lumber region which is supported by a softer material. The total weight


of the load carrier is 2 kgs and would cost around Rs. 300 if mass produced.

The objective of creating the device was to prevent various occupational hazards and facilitate three methods of lifting and shifting of loads by workers - above the head, on the back and a push or pull action. The structure is made from cane, plastic and metal components.

If the design materialises into a finished product, it will enhance the working conditions of labourers and workers in India as well as in many other countries. The cane oriented product can be used on construction sites, factories, ports, railway stations and many other similar venues and will prove to be a boon for construction workers.

To take his design idea ahead, Panchal is on the look out to find a sponsor who can help market or a manufacture his creation to ensure it reaches the end user. “I would like to make this design principle more versatile by using metal and plastic. I am open for any organisation who is interested in sponsoring, marketing or manufacturing.” Says the young designer. We wish him luck to find the right partner.


Spot Light

Sherle Wagner is considered to be one of the leading luxury bathroom fittings brand in

the world with a clientele list that includes royal families, celebrities and billionaires across the globe.

The history of Sherle Wagner dates back to the 1940’s when a man found this one faucet which

Sherle Wagner - Now In IndiaSherle Wagner, a leading luxury bathroom fittings brand is all set to bring style and elegance to the Indian bathroom. BY Ulka Manjrekar

was a 24 carat gold plated dolphin spout he wanted to import; this eventually resulted in the starting of the company - it began with a single faucet and went to become a three-generation business for the luxury hardware and bath accessories firm.

Sherle Wagner has a legacy of creating beautiful pieces with materials from around the world and hand crafting it at their factory at Fall River, Massachusetts in the United States. The company is known for its attention to detail and is recognized as a world renowned source for luxury bathroom fittings, hardware and bath accessories.

Over the years, they have expanded their product portfolio beyond the bathroom. Sherle Wagner’s expertise is now not only in bath fittings, fixtures and accessories, but also in hardware, lightings and wall coverings. These products a r e s p e c i a l l y d e s i g n e d f o r hospitality, luxury metropolitan living properties and signature residences the world over.

akansha agarwal, the face of Sherle Wagner In India


Sherle Wagner uses traditional techniques to create their products that are characterized by their fine details and meticulous finishing. The products are rooted in the tradition of making timeless pieces. They integrate the most modern technology and precision machinery, but the character and unique beauty is largely credited to the handwork of the artisans who create each individual piece.

Indian consumers have been showing an increasing interest in high-end luxury brands and products that epitomize style and individuality. Sherle Wagner, realising this potential, has big plans to target high net worth consumers as well as luxury hotels and premium residential developments.

The first Sherle Wagner store in India is slated to open at the Oberoi Towers at Nariman Point, Mumbai around March 2012. The store will

showcase some signature collections of the company like its Dolphin, Cherub and Swan collection. Also on display will be its Black Onyx, Rose Quartz and Cut Crystal Collection amongst others.

PRA Ventures Pvt. Ltd. (PRAV) a leading real estate investment and development company is instrumental in bringing Sherle Wagner to India and is their exclusive distributor. “Sherle Wagner products epitomise class and come in classic, timeless designs and in materials like marbles and semi-precious stones. Each collection comes in 16 different finishes and we pride ourselves on being able to offer completely customisable solutions to our discerning customers” says Akansha Agarwal, the Managing Director of Sherle Wagner in India. Contact: tel : 022 24940777email : [email protected]

a glimpse of evan Geoffroy’s bathroom, he is Sherle’s grandson and the current CeO of Sherle Wagner


Event Review

All roads led to South Mumbai, as the Kala Ghoda Arts Festival’s week-long carnival

of literature, theatre, dance, music, films and visual art, saw Mumbaites throng downtown to partake in activities that ranged from rock concerts, literary workshops, culinary classes, heritage walks and even a

treasure hunt for kids! The festival held every Feb since

1999 is a fun filled fiesta that aptly reflects the life and times of the city. The pavement installations and kitschy art were not only fascinating

to look at, but had local flavour woven into them as well - like the giant pyramid of ‘cutting chai’ glasses that echoes our penchant for tea or the black sculptured crows strewn around that did not look one bit out

Kitschy At Kala Ghoda The Kala Ghoda Arts Festival gets its moniker from the black equestrian statue of Edward VII that used to stand in the fort area of Mumbai.


of place! Even the ‘Noise Pollution’ ears conveyed the sound assault we have to deal with everyday.

Interestingly, dustbins were scattered around that encouraged one to throw away their doubts and fears (only wish there was a pad and pencil available for us to actually do so). The ‘Smoking is Injurious to Health’ installation really hit home with cigarette butts stubbed out in an ashtray of human bones (yuck!).

The most buzz was around Rampart Row as the road was lined with eclectic street shops and food stalls selling nibbles from popular restaurants around the area.

W h e t h e r y o u w a n t e d to browse the art shops, gawk at the over-the-top installations or simply nosh on some spicy chaat, Kala Ghoda had all the bells and whistles.

Renowned santoor Maestro Pandit Satish Vyas , pop rock band The Other People, Austrian music composer and drummer Lukas Ligeti, Ali Zafar and bollywood biggies Vishal and Shekhar were some of the musical acts that performed at the Cross Maidan Garden and the Asiatic Steps.Contact: web: www.kalaghodaassociation.com


Spot Light

Mighty and powerful, the Kingdom Tower wil l soon become the world’s

tallest building. Located in Jeddah, Saudi Arabia along the Red Sea, this mammoth project is yet to be constructed, however, reports

Take Me HigherIs there any limit to how high a building can rise? The Kingdom Tower will soon become the world’s tallest building beating the Burj Khalifa. BY AhlAm RAis

suggest that work on the project started on 1st January, 2012 and will be completed in 63 months taking this iconic structure to new heights.

The mega project is designed by Chicago based Adrian Smith +

Gordan Gill Architects who have created some of the most prominent structures across the globe. The tower will be over 1,000 meters in height, taller than Burj Khalifa which is currently the world’s tallest building in Dubai, U.A.E.

With a total construction area of 530,000 sq.meters, the $ 20 billion project is expected to be the heart of the city which will comprise of a luxury hotel, office space, serviced apartments, luxury condominiums and the world’s

The Kingdom Tower includes a unique three petal footprint; the tapering wings produce an aerodynamic shape that helps deal with wind loads


highest observatory. Talal Al-Maiman, a board member

of Kingdom Holding Company (KHC) and Jeddah Economic Company, which was formed in 2009 to develop Kingdom City in Jeddah said, “Kingdom Tower’s height is remarkable, obviously, but the building’s iconic status will not depend solely on that. Its form is brilliantly sculpted, making it quite simply the most beautiful building in the world of any height.”

An evolution in sky scrapper design, the Kingdom Tower includes

a unique three petal footprint which is ideal for residential units, the tapering wings produce an aerodynamic shape that helps reduce structural loading due to wind vortex shedding. The structure of the building is sleek and is inspired by the folded fronds of young desert plants which sprout upward from the ground as a single form and then start separating from each other at the top.

The project will also feature a high performance exterior wall system that will minimize energy consumption by reducing thermal loads. Each of Kingdom Tower’s three sides features a series of notches that create pockets of shadow that shield areas of the buildings from the sun and provide outdoor terraces with stunning views of Jeddah and the Red Sea.

The completion of this project will also lead to increased development around it. The area surrounding the Kingdom Tower is known as the ‘Kingdom Tower Waterfront’ district which will provide a cohesive and pedestrian friendly ambience while creating a pleasant neighborhood experience.

On completion, the Kingdom Tower will become a culturally significant icon that will symbolize the nation’s wealth and power.Contact: Adrian Smith + Gordon Gill Architecture LLP, 111 West MonroeSuite 2300, Chicago IL 60603tel 312 920 1888 email: [email protected]: www.smithgill.com

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Fair News

Architecture + Construction Materials 2012Date 6 - 9 March, 2012Venue Tokyo International Exhibition Centre, Japan Contact web: www.shopbiz.jp/en

Popularly known as Tokyo big sight, the Tokyo international exhibition centre is one of the most prominent and biggest convention venues in Tokyo city. Established in the year 1996, the exhibition centre is a multi-functional venue with distinctive architecture and design. It offers around 230,000 m2 of total floor area and a total exhibition area of 80,660m2. The centre has been divided into three major areas namely the east exhibition hall, the conference tower and the west exhibition hall. Well furnished with high-tech features and amenities, this ultra modern convention and exhibition centre’s symbolic image is the conference tower that is highly visible. With 10 major halls, conference rooms, excellent value - added service and outstanding facilities, Tokyo big sight is Tokyo city’s primary platform for both trade and consumer activities.

The architecture + construction materials exhibition features construction materials for commercial buildings, cultural and public facilities and for homes and office buildings. The exhibits also include related equipment, building techniques, tools and software.

Interiors And Buildex 2012

Date 19 – 21 March, 2012Venue Oman International Exhibition Centre, OmanContact email: [email protected] www.interiorsbuildex.com

Interiors & Buildex 2012 is an event dedicated solely to the building and construction industry. The seventh edition of the expo will showcase a wide range of products and equipment for all types of construction and interior design projects, making it one of the most comprehensive events in the Middle East for the building, construction and interiors industry.

At the expo, exhibitors will have an opportunity to introduce new products directly to target clients, improve brand awareness and strengthen their presence in the market. Additionally, the event will also witness professionals and decision makers from relevant industries. Being the biggest event in Oman, Interiors & Buildex 2012 will enable visitors to boost their marketing activities and increase sales revenues.

EcobuildDate 20-22 march, 2012Venue Earls Court Exhibition Centre, U.K.Contact email: [email protected] web: www.ecobuild.co.uk

Ecobuild is one of the world’s biggest event for sustainable design, construction and the built environment. Combining an 850 exhibitor-strong product showcase with more than 100 free conference and seminar sessions and dozens of interactive educational attractions, Ecobuild aims to connect formal learning with practical experience, products and suppliers.

CIFFDate 18 - 21 March, 2012Venue China Import and Export Fair Pazhou Complex, ChinaContact email: [email protected]: www.officefurniture.fairwindow.com

CIFF 2012, Asia’s prestigious fair for office furnishings and facilities is one of the largest exhibitions for design, layout, planning and management of work space. Featuring the latest trends, products and concepts for office furnishing, lighting, flooring and acoustics, the 2012 CIFF office show will occupy a scale of 1,30,000 sq. mts. With over 600 exhibitors as the leading players in the industry, the event will showcase top brands from varied sectors of office interiors. In line with the principle of the office show, the organiser at this session will launch a new sector not only meant for offices but other environments as well.

With the integration of multi-media display and physical display, the visitors can gain inspirations by communicating with industry professionals and experiencing the virtual working spaces at the pavilion.

Ecobuild

Interiors and Buildex

THE INSIDE TRACK March 2012 21

Fairs & ExhibitionsDate 8 – 11 March 2012: Zak Interior Exterior ExpoVenue Chennai Trade Centre, Chennai Contact email: [email protected]: www.zakinteriorexterior.com

Zak Interior Exterior Expo is one of India’s premier exhibition on interior design, furniture, furnishing and décor accessories. The event is an international meeting point where companies present the latest trends from the world of interiors - elaborating technology, innovations, equipment and concepts for the architect and design community. The display section of Zak Interior Exterior Expo will showcase artefacts, bath tubs, bathroom fittings and accessories and interior software among others. The expo also offers the opportunity to maximize your sales, grow your customer base, meet and network with bulk buyers and discover new selling opportunities. You can showcase new novelties for target groups, identify potential customers and enhance your brand image.

Date 20 – 22 March, 2012: India CeramicsVenue University Exhibition Hall, Ahmadabad.Contact web: www.indian-ceramics.com

The ceramic industry is one of the most rapidly growing industries in India; Indian manufacturers need better materials, higher standards of technology, quicker, cleaner and more efficient machines, built-in potentials for expansion, quality control systems and to meet all these needs. Indian Ceramics 2012, a three day show is packed full of high quality visitors who are provided a perfect opportunity to meet and interact with industry professionals. Another immensely pleasing aspect of the show is the Indian ceramics series of events that has always set itself up to being a high quality meeting place where exhibitors get true value for their participation.

Indian Ceramics 2012 will also deliver a top quality conference programme in a purpose built seminar area. This will provide an even greater platform for exhibiting companies at the show to put out their message to the informed and focused ceramics manufacturing audience that has gathered under one roof in India. Both as an industry and an event, Indian Ceramics is becoming an exhibition where business gets done, networks get expanded and contacts get made.

The event’s high caliber visitors represent the most influential individuals and organisations from across the built environment. Ecobuild is not only one of the biggest event in the world for sustainable construction; it’s great for business too. New exhibitors visit the event every year looking for sales lead, launching new products and to build new product profile.

Haus + BauDate 24 – 26 march, 2012Venue Stadthalle Tuttlingen, Germany Contact Stadthalle Tuttlingen, Germany

Haus + Bau Tuttlingen is the special exhibition for constructional engineering and the professional repair building industry in Germany. This is the only one and biggest exhibition in the region which will be held at Stadthalle Tuttlingen. Haus + Bau offers a comprehensive

and high quality range of exhibitors from many different trades, providing parallel neutral information for builders and renovators. Visitors to the Haus + Bau exhibition especially come looking for professionals to help them concretise their construction or renovation projects and finally implement them.

Domotex Asia/ChinafloorDate 27 – 29 March, 2012Venue Shanghai New International Expo Centre, Contact email: [email protected]: www.domotexasiachinafloor.com

The Domotex Asia / Chinafloor exhibition is one of the most popular fairs for floor coverings and interior design in the Asian region.

As a trend-setting flooring exhibition in Asia, Domotex Asia/

Chinafloor 2012 is proud to promote ‘eco-flooring’ for the first time in the 2012 event. The green tag is an aide to provide buyers to select eco-friendly products and raw materials. With an aim to promote eco-flooring worldwide through encouragement and innovation of green products in Asia, the organiser will also set up a special section dedicated to eco-flooring in its promotional kits along with e-casting processes during the 2012 marketing campaign.

A special issue catering to eco flooring will also be on display during the exhibition. The china international flooring awards will set up an ‘eco flooring’ award in this year’s event. This award will recognise flooring brands for their contribution towards sustainable green economy.

As a supplementary section to resilient flooring, Domotex Asia / Chinafloor 2012 introduces Chemfloor, a total flooring solution for the Asia industry and contract market. It is indeed the largest international trade fair in Asia for floor coverings and total solutions and the second largest in the world in this field.

Domotex


Spot Light

The traditional clay ‘matka’ is still used to keep water cool by a majority of the Indian

population. The same clay pot technique has been transformed to create a variety of kitchen products under the brand name ‘Mitticool.’

This venture has been spearheaded by Mr. Manshuk Lal Prajapati, who began his career as a supervisor in a roof tile company in Gujarat. Initially, he started making a tavdi (tawa) from taraquta mud which received a fantastic response from the market. Egged on by the positive feedback, Mr. Prajapati continued to launch other products such as a water filter, refrigerator and even a non-stick tawa.

However, his most exceptional p roduct i s the ‘Mit t i Coo l Refrigerator’ which does not require any electricity or batteries. It works on the basic principle of evaporation - here water from the upper chambers drips down the sides and evaporates, taking with it the heat from the inside, leaving the chambers cool. The upper chamber is used to store water and a clay lid covers the top of the refrigerator. A small faucet is also provided at the lower end

Made From ‘Mitti’ But Very CoolMr. Prajapati, a local from Gujarat adds simple scientific methods to create unique clay products which are now famous all across the globe. BY AhlAm RAis

of the chamber to draw water for drinking. In the lower chamber two shelves are provided to store food. The first shelf can be used for storing vegetables, fruits etc. and the second shelf can be used for storing milk and other liquids.

Cool and affordable, this clay refrigerator is a very good option to keep food, vegetables and even milk naturally fresh for days.

There is a huge demand for his

products all across the globe. “My aim is to provide luxury to rural folk who can’t afford electronic goods.” He beams about his achievement.

By his simple scientific methods he has also created a conventional ‘Non Stick Tawa’ which is black in colour as it acts as a good heat absorber and is ideal for cooking. His clay ‘cooker’ has been made from special clay through which one can make tasty food which is also healthy and hygienic.

His ‘Mitticool Water Filter’ can store upto 10 litres of water and comprises of two chambers. One has to fill water in the upper chamber and the filtered water will automatically flow to the lower chamber. The filter cleans 2 litres of water in 1 hour, and ideally, you can fill the upper chamber at night and have the filtered water ready for use in the morning.

Mr. Prajapati has won many prestigious awards from various organisations and Forbes magazine has also ranked him amongst the ‘Top 7 Rural Entrepreneurs in India.’Contact: tel: 02828 221156 web: www.mitticool.in


Co. Profile

Owing to the difference in pressure between air-conditioning pipes (low

pressure) and the surrounding air temperature (high pressure), water vapour tends to build up in air-conditioning systems. The main goal of a good insulation material should be that of preventing the water vapour from spreading, as water being a very good conductor of heat can have detrimental impact on the efficiency of the system.

INSUflex by Supreme Industries has a very high water vapour resistance factor and can prevent the flow of water vapor that tends

Supreme Inds’ Air-Conditioning SolutionsINSUflex has a very high resistance to water vapour transmission, low thermal conductivity and excellent fire safety performance. These give it the perfect attributes to serve as the ideal air-conditioning insulation material.

Advantages of INSUflexGood flexibility at low temperature •Clean, dust-free, fast and easy installation •low thermal conductivity •Highwatervaporresistancefactor≥7000•Protects pipes against corrosion by environment elements •low toxicity index means minimal toxic fire hazard for safety •assurance and rescue operations. Good fire performance, for buildings with high occupancy, •Class 1 product Unique closed cell structures, provides an ideal vapour barrier •resistance

for clean room applications. The insulation material has a very low ‘K’ value and thus exhibits high energy saving potential and thermal performance.

“INSUflex” is available in a combination of various wal l thicknesses and diameters to suit G.I., copper and PVC pipes.

The product is applied to the

surface using an adhesive compound. A protective layer of glass cloth, in two layers with an adhesive compound is then applied before providing a weather barrier, such as aluminium / G.I. cladding for outdoor application.Contact: email: [email protected] web: www.supreme.co.in

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&&heat gain.

This material is particularly suitable for insulating pipe works for condensation control. It can be used on chilled water pipe lines, refrigerated pipe-works, hot and cold water services and sheets / rolls in air-conditioning ductwork.

“INSUflex” products are resistant to corrosion fungal & mildew growth. Thus they are also suitable

to pass through insulating materials. INSUflex, does not depend on any additional outer thick skin or coverage. Instead, the insulation is integrated within the material itself and extends through the entire thickness of the covering.

I t p rov i d e s a v e r y h i g h efficient method of insulating t o c o n t ro l c o n d e n s a t i o n - preventing both heat loss and

24

Axor, the designer brand of Hansgrohe AG, was presented with the German Design

Award 2012 in Gold in Frankfurt/Main. The award was in recognition of the Axor Bouroullec bathroom collection which Axor developed together with the brothers Ronan and Erwan Bouroullec.

The panel of expert judges was particularly impressed by the fact that the family of fittings in this collection “contrasts very pleasantly from other products in this market segment thanks to their clean and gentle shapes.”

Axor Bouroullec also won an iF Award in the category ‘Material Design’ in Munich. The wash-basins that are made of a mineral based resin are key to positioning the fittings freely because drilling the required holes is easy and safe. Not one, but two iF Gold Awards in the category ‘Product Design’ were also given to other products made by Hansgrohe AG - the PuraVida

THE INSIDE TRACK March 2012

Event Review

Postal RegistRation no. MH/MR//east/129/2011-13 Rni no. MaHeng/2007/19853. PosteD at MUMBai PatRiKa CHannel soRting oFFiCe, MUMBai g.P.o. 400001 on 15tH & 16tH oF eVeRY MontH

Axor Bouroullec Continues Winning Spree The Axor Bouroullec bathroom collection launched by German bath major Hansgrohe continues to receive accolades for its gentle form and the freedom it gives you to compose a bath space that’s just right for you.

wash-basin mixer and the Hansgrohe Focus electronic mixer. This success has boosted the company’s standing in the international design rankings of the International Forum Design

(iF) to 6th place, further extending their lead over competition in the global sanitation industry. Contact: www.hansgrohe.com

The Inside Track March 2012

Documents

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cotton green road

cotton exchange building

edge design

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cotton exchange bldg

design community volume

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