The Inside Track February 2012

Cover Story

In India, about 63% of the total rural households do not have electricity and use kerosene

for lighting. This not only causes a substantial amount of pollution, but also invites several health risks to users, which include respiratory, visual and nervous system disorders. Injuries caused by fires, property damage and even deaths increase due to the volatile nature of kerosene

Urban areas in the country that are connected to electricity grids too face frequent power outages making it diffi cult for people to work, study and do their other daily chores smoothly.

INSIDE TRACKTHE

CONNECTING THE DESIGN COMMUNITY

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EuroDiya, a new range of solar lamps launched by Eureka Forbes is a judicious balance between sustainability and affordability; it reduces our dependence on the electrical grid and compensates for the power woes of every Indian.

Keeping these factors in mind, Eureka Forbes, one of the largest water purifi cation companies in India, has entered the solar energy products market with the introduction of a new brand - ‘EuroDiya.’ This collection comprises of a new range of solar lamps which enables a balance between sustainability and affordability.

The solar lamps are available in three broad categories - bulbs, lanterns and torches and the price range of these products begins from Rs. 599 to Rs. 2,499 based on its model and features. Eureka Forbes has tied up with US based Nokero to bring its one-of-a-kind, cost effective, environmentally friendly and technologically advanced solar

The Eurodiya range is available in three broad categories - bulbs, lanterns and torches with a price range from Rs. 599 to Rs. 2,499

Lighting Up A Million Lives

2 THE INSIDE TRACK February 2012

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Holcim Awards For Sustainable Construction 4

The Latest On Recent Launches And Products 6

Armani Roca Defines ‘In Vogue’ 12

Spice Up Your Life With Quirky Accessories 14

Somany Ceramics’ Italian Tie-up 16

A New Blueprint For BuildingOlympic Stadiums 17

Grohe Launches Its First ‘Live Center’ In Mumbai 18

Exhibitions and Fairs 20

A Designer’s Dream Destination 22

Embracing The India Design Mark 24

INSIDE TRACKTHE

CONTENTS FEBRUARY 2012

COVERSTORY 1

Lighting Up A Million Lives

bulbs to suit the consumer needs of both urban and rural India.

Launching the new category and brand EuroDiya, Mr. Suresh Goklaney, Executive Vice Chairman, Eureka Forbes Limited said, “Power defi cit is the biggest cause of concern in India as traditional energy sources are becoming extinct day-by-day. We are happy to see that India is ushering in green energy solutions

for people. We at Eureka Forbes have always believed in spreading happiness in the lives of people through our cutting edge technologies and innovations. EuroDiya’s novel technology and cost effi ciency will not only make it possible for Indians to use solar lamps in their daily lives but will also encourage social entrepreneurship to a substantial extent in the country.”

as the pressure on traditional energy sources increases. Our latest addition EuroDiya to the family of Eureka Forbes is a clean and sustainable energy solution for the power woes of every Indian.”

With this unique product range, the fi rm aspires to light up a million homes. Launched as part of Eureka Forbes’ Community Fulfillment Initiatives in India, EuroDiya aims at providing an alternate source of lighting at an affordable cost.

The key benefi ts that EuroDiya offers are cost effi ciency and the use of lead free rechargeable batteries which are eco-friendly, portable and break resistant. It also offers rain-proof bulbs and torches which do not require extra batteries and run solely on sunlight requiring the minimum of maintenance at any given point of time.

Mr. A.V. Suresh, President – International Operations, CEO – Forbes Professional, Eureka Forbes Limited said, “Solar energy is generally provided at a higher cost making it fi nancially unfeasible

EuroDiya solar lamps will be available across India through the company’s service team, retail shops, online portals as well as institutional sales. Contact: tel: 022 30449700email: [email protected]: www.eurekaforbes.com

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Global warming has made people across the world conscious of their ecological

footprint on Earth. To help our planet and ourselves, we have to work towards a long term solution for our problems; the answer is simple - to go green through the concept of sustainability.

T h e Ho l c i m f o u n d a t i o n promotes sustainable responses to the technological, environmental, socio-economic and cultural issues affecting buildings and construction. The Holcim Awards for Sustainable Construction is a progressive step towards this achievement; it is a competition which encourages budding architects, university students along with professionals from the industry to share sustainable projects and visions in front of eminent personalities.

The winning entries of the Holcim Awards 2011 in the Asia Pacifi c region were announced at a ceremony in Singapore and among them were four entries from India.

One of the winners was Ms. Mishkat Irfan Ahmed who won second prize in the ‘Next Generation’ category. The subject of her winning entry was “Town plan revitalization and urban development in Navi Mumbai”. Mishkat is a research scholar from the University of California, Berkeley, United States and her project targets the further development of Ulwe, a precinct of the world’s largest planned city, Navi Mumbai.

In her plan, the existing village settlements are integrated instead of

Event Review Holcim Awards For Sustainable ConstructionThe ‘Holcim Awards for Sustainable Construction’ highlights the concept of eco-friendly design and innovative projects through the vision of talented young minds.

being erased, and affi liated agricultural areas are maintained.Landscaping becomes an integral part of the urban design including carefully formed monsoon channels that anchor the urban development creating a strong identity and offering valuable recreational spaces. The functional mixture is intensifi ed, promoting urban vitality. The provision of a centralised precinct for India’s fi lm industry is a major component in establishing the local economy and generating employment for a large variety of qualifi cations; hence allowing for a social mixture of

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natives and new residents. The jury commended her entry

as being ‘a showcase of a conceptual framework for city expansion, applicable where classic urban planning fails’.

An initiative by the Swiss based Holcim Foundation for sustainable construction, the Holcim Awards is supported by Holcim Ltd, one of the world’s leading suppliers of cement and other aggregates.

The Holcim Foundation works closely with eight of the world’s leading technical universities. In India the Holcim Awards competition and other activities o f Ho l c im Founda t i on a re promoted by Holcim’s Group companies like ACC Limited and Ambuja Cement Limited.Contact: Holcim Foundation for Sustainable Constructionemail: [email protected]: www.holcimfoundation.org

Mishkat Irfan Ahmed discussing her master plan for Navi Mumbai

Mishkat Irfan Ahmed receiving the 2nd prize of the Holcim Award in the Next Generation category from Prof. Ashok Lall at Singapore

5

It Products


Nitco’s Kitchen Tiles We consider kitchens as the ‘heart’ of the home and not just some cubicle where meals are prepared. Nitco has created a wide range of kitchen ceramic tiles that are sure to leave you mesmerised with its beauty. The kitchen tiles are available in ceramic and Mosaico, and are not only limited to the floor, but can also be used on the walls of the kitchen as well. With granite cabinets and counter tops, ceramic tiles are one of the best choices you can make. Nitco has a large variety of designs, colours and patterns in their ceramic tiles range such as the Quadranto Beige which costs Rs. 60 per sq. ft, the Rio Series comes for Rs. 71 per sq. ft, the African Slate for Rs. 50 per sq. ft and the Matrix Series for Rs. 52 and Rs. 58 per sq. ft.

Nitco kitchen tiles are long lasting and are very durable. The Intellimate By H&R Johnson

H & R Johnson is one of the market leaders in the tile industry and offers various bath products along with a comprehensive variety of ceramic tiles. Johnson Bath comes from the house of H&R Johnson and is known for its superior quality products which have always attracted customers. The Johnson Bath Division offers a wide range of quality products including basins, cisterns, urinals, bath fittings, taps, bath tubs, shower cubicles & enclosures, overhead showers, instant showers and bath accessories.

It has now introduced yet another stylish and suave product, a toilet seat cover

called the ‘Intellimate’. True to its name, ‘Intellimate’ has smart features like a remote sensor, a night light, an MP3 player, a massage cleaner, air dryer and much more. Intellimate has an in-built remote sensor which automatically opens and closes the seat cover and lid when a person stands nearby. The seat cover acts as a bidet seat with variable functions such as a moving nozzle to evenly spray water for easy cleaning. It is also energy efficient as the system goes into a power off mode if not used for a long period of time. Intellimate is priced at Rs. 1,70,000. Contact tel: 022 30647300 web: www.hrjohnsonindia.com

RAK Launches Exquisite Nanopix Tiles RAK ceramics is one of the world’s leading producers of ceramic wall, floor, vitrified tiles and sanitary ware. It has recently launched the ‘Nanopix’ tile in India which is based on the concept of digital printing.

This new tile collection is

inspired from high-end stone materials and is suited for world class buildings and artistic tastes. The range is available in two sizes: 60 x 60 cm and 45 x 90 cm with 40 different shades. These richly detailed tiles are created by infusing artwork, digital images or photographs into ceramic and vitrified tiles. Now you can have interesting shapes, images and your favorite photographs on these tiles by using this latest technology.

RAK offers three stunningly different marble effects within this range - New Diano, Travertino and Statuario. Design and durability are the main highlights of this collection. These Nanopix tiles from RAK are available in three surface finishes namely natural finish, lapato finish and a high gloss polished finish. Priced at Rs. 124/- per sq.ft onwards, the collection is accessible at all leading RAK stores Contact tel: 022 26605704web: www.rakceramics.com

unique feature of these tiles are they are easy to maintain and are highly resistant to stains of oil, grease and water splashes. Because of these properties, the tiles are ideally suited for places in the kitchen such as near the sink and near the cooking range on the wall. Give your kitchen a fresh new look with Nitco’s latest range of kitchen tiles. Contact tel: 022 66164555 email: [email protected]: www.nitcotiles.com

PomD’Or’s ‘Kubic Collection’ FCML luxurious bathrooms offer a beautiful new collection of bathroom accessories from PomD’Or’s ‘Kubic Collection.’ Pom D’or is a brand based in Barcelona which specialises in bathroom accessories experimented with gold, chrome, wood, glass and ceramic.

The Kubic bathroom accessories collection offers you creatively designed products

which comprise of a range of products such as the soap dish, towel rail, paper holder, ceiling light, wall lights and a lot more. The Portarrollos paper holder in chrome finish costs Rs. 4,700 while the Jabonera soap dish in chrome finish is priced at Rs. 8,819. Contact tel: 011 26800482email: [email protected]: www.fcmlindia.com

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The latest range of Patios by Loom Crafts provides an elegant look to your patio and garden area. This fully upholstered patio collection includes sofas and chairs coupled with a coffee table and is also complimented with a tempered glass top which adds glamour to your patio décor style.

One of the leading upholstered Patio collections available, the entire range is created with a special fabric called ‘LoomTex.’ The entire collection can be easily washed without removing the fabric and it does not lose its colour under the sun. It requires minimal

maintenance and effortlessly removes all kind of stains with a mild detergent. The Luxury patio collection has been developed to withstand fading, mildew soiling as well as wear and tear resulting from outdoor use.

Priced at Rs. 20,000 thousand onwards, Loom Crafts ‘Patio Collection’ has been crafted from fully welded, powder coated aluminium and stainless steel frames. The sides and seat are hand-woven with synthetic wicker and the LoomTex fabric is placed over the furniture to complete its stylish look. Contact tel: 0120 4561647web: www.loomcrafts.com


It Products Ebony Gautier Launches The Valentine Collection

Patio Collection By Loom Crafts

The Ebony Gautier stores are part of a unique home adornment concept which offers the latest contemporary styled furniture along with a range of complementing home accessories to the new discerning Indian home maker all under one roof. Ebony Gautier offers an exemplary tribute to Valentine’s Day. Its Valentine collection is a combination of eccentric and enthralling lounge chairs and sofas which are contemporary in design, distinct in style, colour and also reflect the aspirations of youth.

Chili, a unique triangular lounge chair by Ebony Gautier comprises of a matching foot

rest and is available in two colours: passion red and sunny yellow. This chic lounge chair compliments the living room sofa sets and can also be used in the study and living room. Priced at Rs. 60,000, the Chili lounge chair is accessible at your nearest Ebony Gautier showroom.

Pack Up - Ravello Pink, is another product introduced by the firm. Trendy with curved hand rests and back rests, this pink sofa adds a splash of colour to any living room and is a perfect choice for studio living. It is also available in a 3+1+1 configuration and costs Rs. 1,70,000.Contact tel: 080 41112901/02web: www.ebonygautier.com

Node Chair From SteelcaseSteelcase, the global leader in the office furniture industry has unveiled its latest Node chair that is designed for quick, easy transitions from one teaching mode to the next. With node, a classroom or a discussion/training room can undergo a transition from a lecture mode to team mode and back again, without interruption.

Node chairs offer comfort, flexibility, storage and are adjustable to suit all sizes. The Node chair accommodates left and right-handed individuals and is large enough to support both digital and analog resources. The base of the Node chair helps keep backpacks and valuable personal belongings out of the aisle keeping individuals comfortable in a variety of postures. The open seat design of Node offers easy access, while its arms serve as backpack hooks. Easy to maintain, Node is available in twelve different colours and is up to 75 percent recyclable by weight.

The classroom chair Node was awarded the coveted Spark Award. The Spark Award mission

Aston Martin InteriorsOnly a handful of companies carry the badge of luxury and class like Aston Martin and with that cache, they’re expanding into interiors as well. The premiere of Aston Martin Interiors in Milan marks a new chapter in the company’s portfolio – one that combines their unique technological and design prowess into a distinct

contemporary mark for home and office.

Designed by Fabio Luciani, the Aston Martin Interiors collection is made strictly in Italy. Its sofa carries minimalist lines inspired by the form and curves distinguished by the world’s beloved car. The inside frame is made of steel and the wood is finished off in supple leather. The chaise lounge is elegant and contemporary with the body being made of carbon fibre. Brilliant aluminum applications in the furniture have leather covered padding which is fixed to the body with elastic belts. Contact tel +39 0556580070 web: www.fabioluciani.com

is to ‘promote better living through better design’. This is a multi-level design competition and is open to professional designers, novices and students. Contact tel: 080 3055 0300web: www.steelcase.asia

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It Products Actis Tech Unveils The Perfect Home Cinema Experience

Actis Technologies is one of the specialists related to the creation of high-end home cinema experiences; it has now unveiled a solution that makes it possible to control every audio-visual aspect of the home cinema with a swipe on the world’s favourite digital accessories – the iPad and iPhone. It can also be used in

Android based tablets or smart phones with compatible audio-visual and environment control systems.

The Actis Home Cinema experience is a sophisticated control system that allows the iPad to connect via WiFi to all electronic home devices such as a room’s lighting, motorised sun shades, multi-room music systems, television and video systems and other gadgets that control the room environment.

Considerable automation is also possible in the operation of the various elements to make things more comfortable for the viewer. It also allows the users the flexibility of enjoying the home cinema experience while simultaneously connecting to facebook and twitter on their tablet.Contact tel: 022 3080 8000 email: [email protected]: www.actis.co.in

‘See-U V8’ By Godrej Security SolutionsThe newly launched See-U V8 from Godrej Security Solutions is the latest in CCTV technology for home security. See-U V8 enables audio and video recordings and monitoring of events inside premises. It is a compact, portable CCTV system that is suitable for homes, small offices, garages and other tight places. With its special G-Sensor, it records sudden events or movements occurring in the periphery. What’s more, it has a 360-degree rotational body that provides various recording directions ensuring multi-directional security.

See-U V8 comes with an IP network of cameras that enables you to stay connected with your loved ones through high quality live videos, which can be accessed from anywhere in the world. The software in See-U V8 transmits instant email alerts and FTP alerts in case of motion in the pre-determined area. Whether a door has been opened or a valuable moved, See-U V8 will capture it all and notify you regardless of your geographical location. The system provides

360º recording, is extremely compact, lightweight and user-friendly, making it possible to be installed in various locations, positions and situations.

With its ‘Do It Yourself’ kit, the installation of this camera is easy and simple. All that is needed is an internet connection on the mobile to get connected to the camera and is priced at Rs. 18,000/- Contact tel: 022 6796 5656 / 5959web: www.godrejsecurityequipment.com

Venus Heat Pump Water HeatersVenus Home Appliances (P) Ltd. is one of the industry’s leading companies and has recently introduced the Heat Pump Water Heaters range, which makes use of renewable energy from the atmospheric air to heat water. These heaters provide hot water round the clock in an energy efficient and affordable way.

The Heat Pump Water Heater comprises of a compressor, refrigerant, two heat exchangers (a condenser and an evaporator) and an expansion valve. The compressor pressurises the liquid to a high temperature gas and this hot gas enters a condenser which loses its heat to the water flowing from the storage tank. The condensed refrigerant enters the evaporator and absorbs the

Havells’ Home AppliancesHavells India Limited, a US $1.2 billion enterprise and a leading player in the lighting and fixtures segment, electrical and power equipment sector in India, is entering the home appliances business to cater to the Rs.5,200 crores domestic appliance market.

Havells targets Rs. 500 crores of business from the home appliances business in the next three to four years. The product categories from Havells, include food preparation, garment care, home comfort, cooking and

brewing. Havells will invest Rs.70–Rs.80 crores in marketing, research and development of its small appliances range over the next two to three years.

The range includes juicers, mixer grinders, hand blenders, choppers, steam & dry irons, pop-up toasters, sandwich, room heaters, electric cookers, induction cookers and kettles. All products are designed and manufactured with world class care and are high on durability and performance. In addition, the unique feature about this range is that all the products are pro-hygiene, made with a technology ensuring a high degree of cleanliness with ease. Havells’ products would initially be available in the top forty cities through some 4,000 outlets retailing electrical goods along with 100 exclusive Havells Galaxy stores. Contact tel: 0120 4771000email: [email protected]: www.havells.com

heat from the atmospheric air and boils into a gas. This cycle repeats itself till the water attains the set temperature.Contacttel: (0461) 2271891fax : 2271890web: www.venushomeappliances.com

THE INSIDE TRACK February 2012 11

It Products

Miele’s 90 cm Single Oven

International Wallpapers By Nas Home

Magniflex is not only the biggest company in the mattress sector in Italy but also has its presence in 78 countries around the world. Magniflex’s partnership with Polyflex, an Indian brand with over 25 years of experience in the Indian foam industry, has taken comfort to a whole new level in the field of mattresses.

The brand’s ultra luxury product, the ‘Gold Mattress’ is deemed the most precious mattress in the world as it comes lined with a 22 carat gold yarn fabric. It is available in a height of 24cms (10 inches) and a height of 30 cms (12 inches). Each Gold Mattress is unique as it is made to the customer’s specifications.

It comes with an exclusive guarantee and a personalised ebony and gold label that has the customer’s name embroidered on it in gold.

The gold fabric of the mattress possesses a bounty of special properties such as thermo regulation, is anti bacterial, odour-proof, hard wearing, static free and promotes stress free sleep. All these features ensure that its users are treated to the epitome of blissful relaxation. Depending on the size, the Gold Mattress is priced at Rs. 15 – 25 Lacks. Contact tel: 022 2648 6896 / 6897fax: 022 26486898web: www.polyflex.in

Gold Mattress By Magnifl ex And Polyfl ex

Miele has introduced the most exciting product from the single ovens range, namely the H 5981 BP 90 cm. which is designed to meet every cook’s requirements. With features such as 90 litres of usable capacity, fully automated programs, moistureplus and temperature probe, this oven is a veritable masterpiece. A huge help in making your life easy it comes to the fore for anything in fine food and an enjoyable cooking experience.

The most special thing about this oven is its 150 automatic programs. With these, you can simply select the type of food and set the temperature according to your requirements. You can choose whether you want your grilled kebabs to be

Nas Home is known for its astounding calibre and offers some of the world’s most sought after trends in home furnishings. Now, it introduces its international range of wallpapers that promises to infuse an artistic and charismatic feel to your home or commercial space. These wallpapers are sourced from renowned international brands such as Casamance, Casadeco, Zimmer & Rhode, Designers Guild, Harlequin and Elitis to name a few.

The unique collection offers an array of varied patterns, colours, textures and is easy to maintain. The prince range for this collection begins at Rs. 50 to Rs. 500 per sq. ft exclusive of taxes and installation charges.

You can now choose from a wide range of woven and non-woven textile wall coverings to evoke the decadent side of a metrosexual. This wallpaper collection also consists of bold and timeless patterns which

more juicy or crispy, or want to give your cake an almond brown finish or a lighter sunset yellow. The oven undertakes the task of deciding the temperature, moisture, fan heat and duration of cooking for the food.

This oven has a huge cavity and you can cook a full sized turkey or roast four whole chickens all at the same time. It is super easy to clean as well, as it features a unique pyrolytic cleaning system which increases the temperature to well over 400°C. This oxidises the soiling, turning it into a light ash which can be simply wiped away. This exceptional oven is priced at Rs. 5,99,990. Contact tel: 011 4690 0000web: www.miele.in

are environment friendly and are washable lending a touch of class to any interior. Contact tel: 080 25202871/ 080 65376316email: [email protected]: www.nashome.net

Carpet Couture By RashiWhite as a colour looks aesthetic and stylish; it projects purity, cleanliness and a happy home. Carpet Couture by Rashi introduces warm white carpets to give your home the perfect look. The new celebratory collection consists of a range of classy handmade carpets made of woolen and banana silk yarn which are adorned with sparkling Swarovski crystals as well as contemporary embroidery and texturing.

The use of the white colour in this collection is very appealing and chic and further enhances the appearance of your rooms. Also these carpets are handmade and can be customised in different sizes, colours and

shapes according to individual preferences. They are made using the finest of yarn like 100 % New Zealand wool, banana silk and bamboo silk. The price range of these carpets is around Rs. 450 - Rs. 600 per sq. feet.Contact tel: 011 41677730email: [email protected]: www.carpetcourture.com


Co. Profile

The bathroom is a home’s most utilised room; however, it does not necessarily mean

that it has to appear dull and plain. The powder room in a home also plays a vital role; especially for the occupants who could unwind in its serene ambience.

Keeping all these factors in mind, high end luxury design brands Armani and Roca jointly present

Armani RocaDefines ‘In Vogue’ High end designer brands Armani and Roca have come together to create an elegant and intimate bathroom area called the ‘Armani Roca’ collection.

The ‘Beauty’ area comprises of extra-flat washbasins, matching faucets and spacious storage cabinets


The main highlight of the ‘Basic Needs’ area are its sanitary ware elements which are suspended from the wall and are produced from a single piece

‘Wellness Bath’ area is a personal space where one can relax and wind down

the most vital part of the home, the bathroom which can be as roomy and elegant as the rest of the house.

Aptly called ‘Armani Roca’, the contemporary collection is an admirable project that gives special emphasis to the concept of luxury like never before. It offers a high degree of sophistication and practical solutions in order to meet the requirements of the new metropolitan lifestyle. Comprising of diverse sections, the collection includes a ‘Beauty’ area which comprises of extra-fl at washbasins, matching faucets and spacious storage cabinets. Its ‘Wellness Bath’ area, as the name suggests, is a personal space where one can relax and wind down. The bath tub is spacious and is fi tted with a unique feature - an innovative aperture which is used to fi ll the tub with water. It also provides tactile controls which make it possible to enjoy a bubble bath or an aquatic

chromo therapy session. The single control system and thermostatic mixer in the ‘Wellness Shower’ area enables the user to change dimensions. This means that the user can make use of the rain shower, cascade spout, swiveling jets or even the hand shower.

Sanitary ware occupies an important place in powder rooms; the ‘Basic Needs’ area has been crafted with perfection and its main highlights are its sanitary ware elements which are produced from a single piece and are suspended from the wall supported by hidden brackets; concealed storage cabinets are also a part of this area . The Armani Roca collection has certainly carved a different niche for itself in the consumers’ mind where luxury has been well defi ned through its diverse and stylish sections.Contact: web: www.armaniroca.com


Spot Light

The kitchen is a woman’s most adored space as she often fi nds herself busy here

getting things ready for the family. For those looking to makeover their kitchen by adding a dash of colour and eclectic design to its interiors, look no further!

Serenity Blissful Living is an enchanting store which offers lively and colourful home and office accessories. Located in the heart of Bandra, Mumbai, the store represents a vivacious style of living. It enables

Spice Up Your Life With Quirky AccessoriesThe Serenity Blissful Living store introduces an enticing and funky range of home and office accessories.

one to create an unorthodox setup for the contemporary kitchen with fancy and trendy coasters, bright colourful kettles, trays and kitchen holders and several other elements that can add to the overall experience of having a kitchen that’s funky, fun and fl aunts a retro look!

The store has a huge collection of vibrant kettles with bright innovative prints which makes tea-time all the more special! The funky trays offer

a strong wooden base with a retro style image that takes one back to the thrilling days of yesteryear!

The ordinary, problematic kitchen rack can often make cooking tedious. Serenity introduces exclusive kitchen racks that make life a lot easier as one can hang them over the wall of the kitchen for trouble-free access. Its retro coasters are created in a palette of different colours, designed with amusing ‘fi lmi’ prints to spice up the

ambience. These coasters capture the essence of hindi cinema and add that extra zing to your home.

The store offers a variety of furniture that comprises of distinctive wine racks, book shelves and vintage cabinets. To help accessorise your home other interesting products like cushion covers, candle holders, bowls and trays, coasters, bags etc are also on offer. In addition to this, traditional earrings, beaded chains, bracelets, rings and other costume jewellery are also available.

Ms. Amrit Borkakoty, the proprietor of Serenity Blissful Living personally hand-picks the collection from different corners of India including Delhi, Chandigarh, Gujarat and Rajasthan. Sensibly priced, this collection is apt for a décor with a difference and can be the perfect gift for any art enthusiast

Serenity offers their distinctive and quirky collection at a price range starting from Rs. 250 - 30,000 and is an interesting shopping destination for interior designers, architects,

The store has a huge collection of vibrant kettles with bright innovative prints which makes tea-time all the more special!


restaurant owners, or just about anyone who wants to play with colour and create a space which is unique, quirky and fun.Contact: Clamar Building, Opposite Guru Nanak Park, Junction of 16th & 29th Road, Bandra (W), Mumbai 400050email: [email protected]: www.facebook.com/SerenityIndia

Retro coasters are designed with a palette of different colours and amusing ‘filmi’ prints to spice up the ambience of your kitchen


Event Review

Somany Ceramics Ltd, the Indian ceramics tile major has entered has into a manufacturing and

distribution arrangement with a leading ceramic tile manufacturer from Italy - IRIS Ceramiche and FMG (Fiorano Modenese-MO) of the GranitiFiandre Group (Castellarano-RE).

T h e c o m p a n y r e c e n t l y announced that Fiandre will look at a distribution arrangement with

Somany Ceramics to sell ‘Active Clean Air & Antibacterial Ceramic’ products in India capitalising on Somany Ceramics’ 1400 strong distribution network and brand equity.

International tests have confi rmed that Active tiles are self cleaning as they are able to degrade the nitrogen oxides, thus allowing for an improvement of air quality.

It is estimated that a 1,000 sq. metre surface area of Active, radiated by sunlight or any other electric source of light, has an effect equal to that of 20 timber trees on the reduction of nitrogen oxides. Active tiles are also capable of reacting with the most common air pollutant molecules and hence provide antibacterial properties to the material.

Speaking on the occasion, Mr. Abhishek Somany, JMD Somany Ceramics Limited said, “This association with IRIS Ceramiche & GranitiFiandre Group further strengthens our motto of innovation and leadership which Somany Ceramics stands for. After VC 50, we bring to you Active as a result of our

commitment to bringing world class products to the Indian customer. We look forward to working with these Italian brands and strengthening this alliance.”

He further added, “Through this partnership, Somany looks at enhancing its commitment to green building technology in the ceramic space. Active is not simply a product, but a real green innovation.

Fiandre Group, adds, “I am delighted to enter into a co-operation with Somany Ceramics in India. As a company, we share the vision to cater the Indian market with the best. We are bringing our international brands, expertise in ceramics, and innovation on products, while Somany Ceramics is bringing its strengths of a strong brand presence and a robust distribution network in India. It is one of the very few companies who has a perfect structure and balance of capabilities to introduce the Active range in the Indian market.”

Somany Ceramics Ltd., the fl agship company of the H.L Somany Group, is one of the leading players in the tiles and sanitary ware industry.Somany Ceramics has been awarded The Power Brands Award 2010-11 and The Indian Power Brand 2011-12 which is a testimony of being a true global Indian brand. Somany has also achieved ISO 14001 in 1999 for environment friendly facilities.

All the products of this new joint venture will be made available in Somany stores in major cities like Delhi, Ludhiana, Jaipur, Kolkata, Ahmedabad, Mumbai, Hyderabad, Chennai, Bangalore, Cochin, Coimbatore, Chandigarh, Indore and Surat.Contact: tel: 1800 1030 004web: www.somanyceramics.com

If you install 1,000 sq metres of these tiles, it is equivalent to planting 20 trees.”

These creations are born by combining the latest technological innovation and knowledge of traditional craft, in full compliance with the most stringent standards of sustainability, both for the process and for the products.

Valentino Capucci, R & D Head,

From left to right: Mr. Abhishek Somany, Mr. Shreekant Somany & Mr. Valentino Capucci at the Somany IRIS Active Launch

Somany Ceramics’ Italian Tie-up The partnership with the GranitiFiandre Group will result in Somany Ceramics exclusively marketing products manufactured with an ‘active green technology’.


Spot Light

The Olympic stadium which will play host to the 2012 London Olympics was

designed by the firm Populous, (HOK Sport Venue Event was its previous corporate name), and completed last year. This unique 80,000 seat stadium will be the centre-piece for the 2012 games and will play host to the opening and closing ceremonies and other athletic events. After the games, the creatively designed venue is likely to be transformed into a new home for athletes, combined with other sporting, community and educational uses.

The emphasis of the design has been on minimising the quantity of material, whilst still producing the required performance. By designing a lean, compact and lightweight stadium, the amount of materials used, and the associated embodied energy have been significantly reduced. The approach of the design fi rm has been to allow most of the upper part of the stadium to be dismantled and passed on to the host city of the 2016 Olympic Games!

This marks a completely new approach to stadium construction and the Olympic Games that seek to bring more sustainable ideas into the arena. The stadium is designed to have a permanent capacity of 25,000 seats and an additional

55,000 seats that are demountable. A sunken bowl has been built into the ground for the fi eld of play and the permanent seating placed at a lower level is designed to bring spectators closer to the action.

The stadium has a cable supported roof which stretches 28 metres the whole way around the stadium, providing cover for two thirds of spectators. While a fabric curtain wraps around the stadium structure acting as additional protection and shelter for spectators. The stadium also incorporates a unique set of pods - here facilities such as catering and merchandising will be grouped into these self-contained structures, adding to the spectator experience around the access level

of the stadium.This stadium will complement

the other great stadiums that London now has - Wembley, the Emirates and the new development at Twickenham. Chief architect Rod Sheard of HoK Sport commented that the stadium would make a big impact. “This is not a stadium that’s going to be screaming from the rooftops that it’s bigger and more spectacular,” he said. “This is just a

cleverer building. This is a cleverer solution.”

The stadium will act as a beacon symbolising the extraordinary transformation and regeneration of East London and will become a permanent legacy of the city. The cutting edge design focused on sustainability will be a stunning backdrop to the games and is likely to become synonymous with the world sporting spectacle.

A New Blueprint For Olympic StadiumsDesigned by the firm Populous, the London Olympic stadium has sustainability at its core; the revolutionary design allows for a large part of the stadium to be completely dismantled and reused at another venue!


Event Review

The new Grohe Live Center is located in the posh area of Powai Lake, Hiranandani

Gardens. It is a medium for visitors to experience the unique way in which Grohe has synergized design, technology and quality into their products, allowing customers to truly enjoy water through them.

Grohe in association with Hiranandani has kick started a customer centric initiative for the residents of the Hiranandani complex. The scheme provides residents an opportunity to bring home one of the world’s best designed bathroom fittings at delightful prices, additionally the residents can avail of a 30% discount on any

Grohe Launches Its First ‘Live Center’ In Mumbai Grohe, one of the world’s leading brands in sanitary fittings and water technology launched its ‘Grohe Live Center’ coupled with a unique customer connect initiative for the residents of Hiranandani complex, Powai.

Grohe product to upgrade their bathrooms.

Speaking at the launch, Mr. Bijoy Mohan, President, Grohe Asiapac, said, “The launch of the Live Center will further reinforce Grohe as the fastest growing company in the industry. In our commitment to grow in the Indian market, we believe that Indian consumers need to experience the award winning design, technology, credibility and quality of the Grohe brand and this center will do exactly that. Furthermore, our association with Hiranandani, a trusted and highly regarded developer in India, is a step towards delivering on our promise of creating value for end users and we look forward to partnering with other developers across

India to help them add value to their customers.”

Commenting on the association w i th Grohe , Mr. Su rend r a H i r a n a n d a n i , C o - f o u n d e r & Managing Director of the Hiranandani Group said, “At the House of Hiranandani it’s always our endeavor to bring the best value to our customers. The Grohe Hiranandani week is a step in this direction. This is a unique initiative from Grohe and a great opportunity for the residents of the Hiranandani complex to get acquainted with this globally renowned brand. Speaking

Mr. Bijoy Mohan, President, Grohe Asiapac


about our collaboration, it will be a pleasure to work with Grohe and reinforce our commitment to provide only the world’s best products to our valued customers.”

The Live Center showcases the Grohe Spa Collection as well as the newest addition to the Grohe

kitty, the diamond-like Allure Brilliant. The display also includes three different style segments of Grohe - Authentic, Cosmopolitan and Contemporary. It allows the user to discover the diversity of forms and shapes enabling them to experience the brand’s philosophy

in a whole new dimension. Also on display at the Grohe Live Center is the ‘Ondus’, often pegged as a revolutionary product and the ‘iPod’ of the bathroom fi ttings industry.

Centered on the concept of ‘Sensual Minimalism’, this iconic range of luxury bath fittings is a blend of pristine digital technology and stunning looks that ensures you a lifestyle changing experience.

One can also witness Grohe’s other product ranges and technologies like the SilkMove, StarLight, DreamSpray, CoolTouch etc. at the venue. The live display of the Grohe EcoJoy range highlights the brand’s commitment towards water conservation. This range also offers overall water saving solutions comprising of taps, showers, bathroom fittings and kitchen mixers. Besides this, the Live Center will enable Grohe to impart requisite training to plumbers and technicians. This is the second Live Center which Grohe has launched in India. Initially a similar interactive Live Center was launched in Bangalore in the year 2009.

Products on display at the Grohe Live Center

Contact:tel: 0124 4933000email: [email protected]: www.grohe.co.in


Fair News

Zow 2012Date 6 - 9 February, 2012 Venue Bad Salzuflen Messe Zentrum, Germany Contact web: www.zow.de

Commencing on the 6th of February, Zow in Bad Salzuflen will have roughly 500 exhibitors from 30 different countries. With exhibitors participating from Germany itself and the rest of Europe, Asia and the U.S., international supplier companies make up almost 44% of the exhibitors. The large number of international exhibitors also shows that Zow is an important event outside the borders of the region. Corresponding to the traditional large flow of goods in the furniture and supplier industry, many Italian exhibitors come to Zow every year. A complete range of new releases by Australian and international manufacturers, wholesalers and designers, including: bedroom furniture, lounge furniture, dining furniture, outdoor furniture, occasional furniture, furnishings & fabrics, lighting & lamps, rugs & floor coverings shall be on display.

Bautec 2012

Date 21 - 25 February, 2012Venue Berlin Exhibition Grounds, BerlinContact email: [email protected]: www.messe-berlin.de

Following the success of Bautec 2011, the 2012 edition promises to be an outstanding construction trade fair and policy forum. The focus at Bautec 2012 goes beyond building materials and equipments to encompass the entire building process. From building materials, to professional workmanship, materials selection, noise and fire insulation, energy and climate control concepts, Bautec brings together manufacturers, planners, project engineers and builders to exchange ideas in a practice-oriented setting.

Joint presentations by exhibitors from different industry sectors ranging from building materials and systems to energy, heating and climate control will be the major attraction for builders and industry specialists. Apart from renovation projects, the construction of new buildings is expected to gain momentum at the expo. Reflecting on the latest market developments, Bautec 2012 will intensify its focus on energy efficiency. Additionally, the urban solutions Berlin segments and the construction technique centers at the event will be dedicated to the task of providing information about construction quality and hands-on applications.

KievBuild 2012Date 29 February – 2 March, 2012Venue 15, Brovarsky Ave., UkraineContact email: [email protected] web: www.pe.com.au

KievBuild, one of the largest events in the building and architecture sector will showcase the latest developments and achievements of the industry. Some of the main exhibitors at the expo include leading producers of building materials and equipment, metal roll units, lightning systems and systems of water supply, heating, conditioning and ventilation among others. The 2nd international exhibition of window technology, Wintec expo, Ukraine 2012 will also take place along with the KievBuild 2012 expo. The 10th anniversary festival of architecture and design will also be held at the 2012 event where the works of leading architects and project workshops will be presented.

Meble 2012Date 5 - 8 March, 2012Venue Poznan International Fair, PolandContact email: [email protected] web: www.meble.mtp.pl

Meble Polska Furniture Fair has been the biggest trade event in Poland for the last 30 years. The jubilee edition will bring together 150 exhibitors in five pavilions covering a total area of 18,500 m2. Also about 8,000 furniture buyers from Poland and 35 other countries have confirmed their attendance.

Given the volume of Polish exports (about 85% of total production) and the local nature of other events involving furniture in the country, this year the organisers have laid special emphasis on the presence of foreign wholesale buyers-among them the majority will be representatives of the largest importers of Polish furniture: Germany, France, the Czech Republic, Great Britain, Holland, Sweden, Belgium and Austria.

Meble Polska Furniture Fair 2012 is held in a B2B formula, which means that furniture buyers, furniture store representatives, furniture warehouse representatives, designers and interior architects are directly invited to visit the fair and take advantage of the different stalls and exhibits.

An attractive product on display at IFFS

Numerous companies book their stalls at KievBuild

THE INSIDE TRACK February 2012 21

Fairs & ExhibitionsDate 8 - 11 February, 2012: EnerTech World ExpoVenue Bombay Exhibition Centre, Mumbai Contact email: [email protected]: www.chemtech-online.com/enertech

EnerTech World Expo 2012 is one of the leading events for the energy industry in India. Organized by Chemtech Foundation, EnerTech world international exhibition and conference will strive to focus on the growth of the power sector in India. The event will showcase all the latest products, machinery, equipment and developments in the industry and will be an excellent opportunity for the attendees to network with the top leaders from the energy industry.

Date 10 - 12 February, 2012: Et Acetech HyderabadVenue Hitex Centre, HyderabadContact email: [email protected]: www.etacetech.com

The Economic Times Acetech is the largest exhibition in the country ever held on architecture, construction, engineering and building materials. It is an ideal platform which promises to showcase the best in construction materials, construction technologies, stones, paints, steel, building materials and components, electrical and industrial electronics industry, roofing and facades, construction machinery and equipments etc.

Technical knowledge in a neutral and marketing free environment is one of the highlights of the event. This event is the best place for highlighting architectural products, services, technologies and equipment.

The enormous event will give exhibitors an opportunity to present their brands amongst the biggest names in the building materials and construction industries. This exhibition will prove to be an encyclopedia for sourcing products and services and a launch pad for state of the art new products.

Date 17 – 20 February, 2012: Build IntecVenue Codissia Trade Fair Complex, CoimbatoreContact email: [email protected]: www.codissia.com/buildintec

Build Intec 2012 is a leading event for the construction industry. The exhibition brings together under one roof, the entire gamut of the construction industry, showcasing a world of opportunities for the construction sector. A right place to demonstrate the state of the art technologies and showcase latest products, Build Intec 2012 will provide a superb platform to initiate new businesses and employment opportunities. In short, the event will play an important role in the economic progress of the region. The fair is well poised to become one of the biggest international construction fairs in India, and is likely to attract professional visitors from the entire SAARC region.

Date 8 – 11 March, 2012: Zak Interior Exterior ExpoVenue Chennai Trade Centre, ChennaiContact email: [email protected]: www.zakinteriorexterior.com

Zak Interior Exterior Expo is India’s premier exhibition on interior design, furniture, furnishing and décor accessories. The event is an international meeting point where companies will present the latest trends from the world of interiors, elaborating technology, innovations, equipment and concepts for the architects’ and designers’ community. The display sectors of Zak Interior Exterior Expo will showcase artefacts, bath tubs, bathroom fittings and accessories and interior software among others. The expo also offers the opportunity to maximise your sales, make new customer base, meet and network with bulk buyers and discover new selling opportunities, showcase new novelties for target groups, identify potential customers and enhance the brand image.

IFFS 2012 Date 9 - 12 March, 2012Venue Singapore Expo, SingaporeContact email: [email protected]: www.iffs.com.sg

The International Furniture Fair Singapore 2012, held in conjunction with the 27th ASEAN furniture show announced that it looks set to spice up the global furniture scene with a strong line-up of first time and loyal repeat exhibitors, both local and international. The expo will showcase more than 100, 000 pieces of quality furniture and furnishing products from all over the world.

Major exporters from China, Indonesia, Italy, Singapore, Taiwan and Vietnam are expected to be present at the expo. Featuring the largest collection of Chinese exhibitors from various parts of the world, IFFS, the only show with an effective online service that links buyers and sellers is all set to become a world class exhibition venue for world class vendors.

Classy furniture showcased at Meble


Spot Light

An interior design store brimming with enchanting pieces has been meticulously

created by Sussanne Roshan. The store which spreads over 14,000 sq. feet, offers creative lines by leading designers from across the world.

The Charcoal Project has a wide spectrum of furnishings that range from French antique furniture, home accessories, dinnerware, table linen, crockery, soft furnishings, installations, artifacts, limited edition photo-art and one-of-a-kind accent

A Designer’s Dream DestinationSussanne Roshan presents her vision of design and imagination in a spectacular setting – The Charcoal Project.

collection also includes the Giant Taps which can be used for water installations and can be customised in diverse colours.

The various products at the store have been designed, manufactured and sourced from various parts of the world. The Charcoal Project is a culmination of years of thought and effort by Sussanne Roshan and the very look of the store refl ects her passion. The store has two commanding levels, a ground and a lower ground. Elements of design

The ‘Sealed Guardian Eagleman’ collection is produced from marble dust and real German silver foil

‘Sealed Guardian Gargoyle’ is handcrafted by a famous artist under the guidance of Ms. Sussanne Roshan

pieces. The store will also showcase exclusive lines by talents such as Abu Sandeep and Andrew Martin as well as an eclectic line of fi ne furniture designed by Sussanne herself.

The collection includes the Sealed Guardian Eagleman and Sealed Guardian Gargoyle which were produced from FRP with marble dust. Real German silver foil was then been applied to them. These unique pieces were hand crafted by a famous artist under the guidance of Sussanne Roshan. The admirable


are found all over the space; be it the metal gargoyles specially created in the lower ground fl oor or the birds suspended from the ceiling.

The architectural interiors have been developed and designed from a very strong concept of industrial masculine metropolitan which blends with the feminine lines of mysterious European renaissance.

There is an aura of going beyond the imagination to portray an environment that makes one feel completely special.

The Charcoal Project is a conceptual design achievement where the store hopes to constantly evolve to bring the best in design and interiors to a discerning population of design aficionados across the

country. Through its rich and diverse range of products, the Charcoal Project establishes a benchmark for design lovers across the country. Contact: Unit No.1,D - Mall, Veera Desai Road, Andheri (W), Mumbai 400 058tel: 022 61936198web: www.thecharcoalproject.com

The creatively designed home accessories offer an unique aura through its contemporary and bold looks

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24

India Design Mark was recently l aunched by Mr. Anand Mahindra, President of India

Design Council, Vice Chairman and Managing Director of Mahindra & Mahindra Ltd. in the presence of India Design Council members including Prof. Pradyumna Vyas, Member Secretary, India Design Council & Director – National Institute of Design, Mr. Ajay Chowdhry - Founder, Chairman & CEO - HCL Infosystems, Dr. Naushad Forbes - Director- Forbes Marshall, Ms. Ritu Kumar –Fashion Designer and many other eminent personalities from the industry.

On the occasion Mr. Anand Mahindra said, “India Design Mark will provide a unique distinction to Indian products in domestic as well as global markets as products that are designed in India for the world. India Design Mark will help Indian and global consumers to confi dently buy Indian products as they can be assured of design excellence

THE INSIDE TRACK February 2012

Event Review

POSTAL REGISTRATION NO. MH/MR//EAST/129/2011-13 RNI NO. MAHENG/2007/19853. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001 ON 15TH & 16TH OF EVERY MONTH

Embracing The India Design Mark The India Design Mark has established a standard for design, a symbol, which recognizes good design. It also offers an excellent launch pad for new products in the market.

and quality.” He invited Indian manufacturers to apply in order to obtain the India Design Mark for their products.

India Design Council grants the India Design Mark after evaluating good design through a systemized process and is initiated in cooperation with the Good Design Award, Japan. Through the India Design Mark, the India Design Council seeks to inspire Indian manufacturers to offer well designed products in the market that enrich the lives of people. It symbolizes excellence in form, function, quality, safety, sustainability, innovation and also communicates that the product is usable, durable, aesthetically appealing and socially responsible.

Prof. Pradyumna Vyas remarked, “This is a big moment for Indian Design and Indian Industry. Good Design improves the lives of people and India Design Mark is a step in that direction. Embracing design is essential to improve national competitiveness as design contributes s ignif icantly to our culture, environment and economy”.

The India Design Mark is a trustworthy indicator of excellence. All types of mass-produced products are eligible for the India Design Mark. This includes consumer e l e c t r o n i c s , c o m p u t e r a n d communication products, machine

tools, construction machinery, lighting systems, white goods, household appliances, capital goods , med ica l equ ipment , t oy s , v eh i c l e s , a g r i cu l tu r a l machinery, etc.

Anyone can apply for this prestigious Mark - the manufacturer, the brand owner or the designer and any product, which is designed and is in the market since january 2010.

India Design Council is a statutory body of the Government of India which is established under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. It is a national strategic body for multi-disciplinary design and is involved in promotion of design to ultimately make Indian industry a design enabled industry.

Companies can add to their brand equity by applying for the India Design Mark as it is the highest design recognition from the Indian Government through the India Design Council. It also provides credibility to the quality and excellence of the product through an independent and third party assessment and offers good reputation for the company in both trust and assurance.Contact: web: www.indiadesignmark.in

The Inside Track February 2012

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