1 The Ins and Outs of Social Media
Jan 13, 2015
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The Ins and Outs of Social Media
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The Ins and Outs of Social Media
John Green john-green.net
@johndashgreenfacebook.com/jgreen
Social Media is a great way to:
• Tell the story of Scouting
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Social Media is a great way to:
• Tell the story of Scouting
• Build Community
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Social Media is a great way to:
• Tell the story of Scouting
• Build Community
• Do more harm than good
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Traditional media is one-sided.Social media is two-way communication
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Mishandled Social Media can reflect poorly on:
• You• Other Individuals• Your Unit• Your Council• Boy Scouts of
America
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BSA Social Media Guidelines are regularly updated
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tinyurl.com/socialmediaguidelines
BSA Social Media Guidelines
Courtesy
Scout Oath and Law
SecurityYouth Protection
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BSA Social Media Guidelines
Courtesy
Scout Oath and Law
SecurityYouth Protection
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Social Media and Youth Protection
• Channels must be public
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Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
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Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
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Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
• No one-on-one contact via email, messaging, or chat
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Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
• No one-on-one contact via email, messaging, or chat
• Follow Internet Safety Guidelines
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Things to Consider
Social media must be monitored
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Things to Consider
Encourage Conversations
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Things to Consider
Don’t delete negative comments
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Things to Consider
Respond to negative or inaccurate posts
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Things to Consider
Some don’t warrant a response
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Things to Consider
Some need to be taken seriously and addressed
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Things to Consider
Direct media inquiries to the appropriate person
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Things to Consider
Do not disengage from the conversation abruptly
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Things to Consider
Display the values of the Scout Oath and Law
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Things to Consider
YouTube video completely against Scout Oath and Law
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Tell Your Story
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Tell Your Story
3 Essential Checkpoints – CIA
Connect
Inform
Attract
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Tell Your Story
Before you post or respond to anything - ask yourself:
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Tell Your Story
Before you post or respond to anything - ask yourself:
•Will this information connect people to my scouting program?
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Tell Your Story
Before you post or respond to anything - ask yourself:
•Will this information connect people to my scouting program?
•Will this information inform people about my scouting program?
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Tell Your Story
Before you post or respond to anything - ask yourself:
•Will this information connect people to my scouting program?
•Will this information inform people about my scouting program?
•Will this information attract people to my scouting program?
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Key 3 Social Media Channels
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Key 3 Social Media Channels
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
•Monitoring requires diligence
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
•Monitoring requires diligence
•Dead pages are targets for spam and hackers
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Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
•Monitoring requires diligence
•Dead pages are targets for spam and hackers
•No personal information on Scouts
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Key 3 Social Media Channels
Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013:
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Key 3 Social Media Channels
Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013:
•Default audience settings switched for “Friends of Friends” to “Friends”
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Key 3 Social Media Channels
Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013:
•Default audience settings switched for “Friends of Friends” to “Friends”
•Allows teens to choose to make their posts completely public
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Key 3 Social Media Channels
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Key 3 Social Media Channels
Twitter•Short messages, links, and status updates
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Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators
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Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law
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Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law•Must be updated regularly and watched closely
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Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law•Must be updated regularly and watched closely •Adults must not use Direct Messaging feature with Scouts
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Key 3 Social Media Channels
YouTube
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Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?
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Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies
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Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public
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Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public •Protect the privacy of individual Scouts
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Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public •Protect the privacy of individual Scouts•Shown following designated appropriate guidelines
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Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public •Protect the privacy of individual Scouts•Shown following designated appropriate guidelines•Shown wearing proper attire for activity
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The Ins and Outs of Social Media
“This is the personal [reference your specific social media channel] of [your name or organization] and is reflective only of personal views, thoughts, and opinions. It does not have the endorsement of the Boy Scouts of America, and it is not an official communication channel of the Boy Scouts of America.”
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The Ins and Outs of Social Media
For Questions regarding any of the guidelines or the use of a specific social media channel: [email protected]
BSA Guidelines: tinyurl.com/socialmediaguidelines
Lecture Slides: tinyurl.com/InsandOuts
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The Ins and Outs of Social Media
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