The Innovative The Innovative Course and the Course and the New Realities of New Realities of Advertising Advertising Carla Lloyd S.I. Newhouse School of Public Comm’s Syracuse University 2005 American Academy of Advertising Houston, TX April 1, 2005
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The Innovative Course and the New Realities of Advertising Carla Lloyd S.I. Newhouse School of Public Comms Syracuse University 2005 American Academy.
Fashion Advertising and Promotion Course Inception Media Planning Sociology
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The Innovative Course The Innovative Course and the New Realities and the New Realities of Advertisingof Advertising
Carla LloydS.I. Newhouse School of Public Comm’sSyracuse University
2005 American Academy of AdvertisingHouston, TX April 1, 2005
Fashion AdvertisingFashion Advertising and Promotion Course and Promotion Course
Fashion Advertising and Promotion
Course InceptionMedia PlanningSociology
Fashion Advertising and Promotion
Course Description
◙ Overview ◙ Structure ◙ Features
Fashion Advertising and Promo
Course Contributions
◙ Practical Practical ◙ ProfessionalProfessional
Fashion Advertising and Promo
Course Contributions
◙ Helps develop Helps develop critical, critical, analytical and analytical and inclusive inclusive thinkingthinking
Practical and Professional
From day one, they are EXPERTSEXPERTS about this product category.
Practical and Professional
Encourages risk-taking
Practical and Professional
CreativeCreative GymnasiumGymnasium for students who don’t want to be copywriters and art directors.
Practical and Professional
Immersion in and practice of . . .
IMCBrand Com, Mar Com Program Building
Practical and Professional
Managing brand images and prestigious brand equities Forging co-branding efforts
Professional and Practical
Euphoria of experiencing advertising as
artart and not an annoyanceannoyance.
Practical and Professional
Further practice in Account Account PlanningPlanning
Professional and PracticalBecause fashion changes so often, students begin to view CHANGECHANGE as a friend and not a foe.
Something exciting, not frightening.
Practical and Professional
Develops Entrepreneurship
Moving on to the Second Set of Moving on to the Second Set of Contributions . . .Contributions . . .
Helps develop critical, analytical and inclusive thinking
Enhances Students’ ThinkingTopic of FashionFacilitates a Safe PlaceSafe PlaceTo critically analyze the politics of physical appearance
Enhances Students’ Thinking “Post-feminist
movement” feminists get a chance to critically explore commercialized notions of femininity.
Enhances Thinking
Encourages discussions about and projects on diversity.
Enhances Students’ Thinking
Fashion advertising allows students to explore notions of TASTE.