The Innovative Business of I-Enabled Appliances and Home Network - A Colantuoni

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The Innovative Business of I-Enabled Appliances and Home Network

OSGi Conference September 25^ , 2002

Arturo Colantuoni Sanvenero Whirlpool Europe Director - Integrated Home Solutions

2 September 25^, 2002 Whirlpool Confidential

The Emerging Customer Trends

1 Internet growth can create new Home LAN that speeds up new service demand to manage tasks.

MORE INTERNET AT HOME

2 More and more Online means new interactive communication among family members.

A NEW FAMILY MANAGEMENT

4 Need for a quicker and ubiquitous control of home environment : always in touch ! to protect my family.

SECURE SOLUTIONS

3 REAL TIME ATTITUDE Online requires capability “To solve Customer problem now” : we need to create innovative value chain.

3 September 25^, 2002 Whirlpool Confidential

The merger of TLC, Internet, PLC and

Electronics industries will create five different

Home Integrated Business Models

Whirlpool IHS Strategy is focused on where we can generate more consumer benefits and make their

home tasks easier.

EDUC@TION

MEDI@ ENTERT.

WORK @T

HOME HOME T@SKS

VIDEO G@MING

Technology Mergers are transforming stand-alone products into I-enabled & Networked Solutions

4 September 25^, 2002 Whirlpool Confidential

⇒ Favourable attitude towards all types of new products in the technological field (i.e. I-enabled appliances, home network gears, palms, tablet, …).

⇒ Increased Customers’ interest towards enabling solutions to network their homes, manage home tasks in a convenient way and make their life easier

⇒ New Technologies to be protective and reliable : strong safety both of the individual appliances and of the whole home through thanks to networked systems.

HENCE : more Customer Expectations on I-enabled & Networked Solutions

5 September 25^, 2002 Whirlpool Confidential

Home Service

Appliance Assistants

Appliance Controls Entertainment

Family Information

NEEDS: Integration of other home products (HVAC, utilities, security, alarm,..) plus online services

NEEDS: Online appliances flexible and convenient portal information.

NEEDS: Control and have access to I-enabled appliances anywhere anyhow (alarm, diagnostic and service).

NEEDS: Communication tools focused on interaction with family and community (calendar, agenda , to do list, SMS,…).

NEEDS: Offer a better entertainment experience integrated into the home network architecture

How Customers want to use I-Enabling Technologies and Home Network

6 September 25^, 2002 Whirlpool Confidential

“PEACE OF MIND” : access and control of the home environment. Better Customer Service and management of the home products.

A

“CONVENIENCE” : time (online info on home task process), money (the convenient usage) and utility (task-oriented services).

B

“MULTI USER SERVICE” : interaction-communication services “important to me” and “to my community” (through new devices).

C

Major Expected Customer Benefits

Because new Home-Electronics demand a lot of Controls, IT expertise and Energy.

7 September 25^, 2002 Whirlpool Confidential

How I-Enabled Appliance concept appeals to USA Interviewed Customers

Like it somewhat 37%

Like it very much 56%

Neither like it nor dislike it

4% Dislike it somewhat

2% Dislike it very much

1%

Source : Whirlpool USA Research

8 September 25^, 2002 Whirlpool Confidential

I-Enabled and Networked Services Europeans can pay because considered “useful”

Source : Whirlpool Europe Research

9 September 25^, 2002 Whirlpool Confidential

Integrated Home Lifestyle Support

Traditional & Structural Players Emerging

White goods Entertainment

Security HVAC

Structured Wire PC/ Tech Telco and ISP

BUT too different and not integrated approaches

10 September 25^, 2002 Whirlpool Confidential

Business Partners

I-enabled products

Open Gateway

Telco - Utility

Connectivity Business size

Open Standard

Accelerators

Service Providers New value

To make the “idea” real we need a new Home Network Integration

11 September 25^, 2002 Whirlpool Confidential

HOME NETWORK

PLUG &

PLAY

Ultimate Goal is the development of new revenue streams based on home task management

Open Solutions prior goal is to provide customers a value add solutions to home daily life.

Open Architecture represents the best solution to integrate different products and to create innovative value chains.

FOCUS ON

NEEDS

REVENUES PARTNER

We shall guarantee an easy to install and to scale up solutions.

Major Benefits of integrated - open architecture and gateway

From B2C to B2B2C

12 September 25^, 2002 Whirlpool Confidential

Whirlpool Open Architecture

Security

HVAC

Lighting

Home Automation

Whirlpool Content and Service

Providers

PLC Network

T.V.

Broadband Gateway - OSGi

Appliances

Wireless Web Tablet

13 September 25^, 2002 Whirlpool Confidential

CONVENIENCE • Product Usage flexibility and Convenient Control • Integrated Solution : all info and product in “HomeInteraction” portal • Fast Broadband browsing

INNOVATIVE HOME SUPPORT • Unique Assistants & Controls : Home Process Focus-on • New brand experience : always-on browsing access to your home • Power management applications

QUALITY TO THE LIFE • Multi-User Integrated Solution : now for family • Enhance customer interaction with their “community” • Easy-to-Use HW : Wireless touch screen web tablet

INTERACTION • Online Customer Service and Home Portal • Family Organizer Tools • Always in Touch : One solution to Home Product Integration

Whirlpool HomeInteraction Customer Benefits

14 September 25^, 2002 Whirlpool Confidential

Home Network Solutions

Innovative online Customer Service

•  Innovative I-Enabled Appliances •  Integration with other home products •  OSGi Gateway solutions •  New home / communication applications

•  Online Customer Service •  Control and Alarm of Home Products •  CRM and E-business •  Web Home Portal

•  BB Contracts •  Wireless Web Tablet & HW •  Convenient Always-on services •  Integration of Apps / Contents

Broadband Business

How we can generate revenues

15 September 25^, 2002 Whirlpool Confidential

First I-enabled Appliances & Services

Networked Home and Integrated Business

Online Experience & Family Info Point

2^ Phase 3^ Phase 2003

Whirlpool Strategy and Business Directions

16 September 25^, 2002 Whirlpool Confidential

Arturo Colantuoni Sanvenero

Whirlpool Europe Director Integrated Home Solutions

www.homeinteraction.com