The influence of social builders Social media in your communication strategy Erwin Vanherle Mgr Strategie & Projecten Bart Muskala AdNerd at AdNerds
The Influence of Social Builders - And how to deal with their social media exploits
May 10, 2015
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
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The influence of social buildersSocial media in your communication strategy
Erwin Vanherle
Mgr Strategie & Projecten
Bart Muskala
AdNerd at AdNerds
Agenda
The Social Web
The Impact Today
Listen, Learn, Act
The Social Web
!"#$%&'(
Social Influencehas always been around.
So, why should I care?
classic influentialspassive influencers
by responding to requests for advice
new influentialsactive influencers
by proactively giving advice
Can I help you? You should try...
!"#$%&'(
!"#$%&'(
We like sharing
!"#$%&'(
I like red
I like blue
!"#$%&'(
We are connected
BOUWINFO.bevraagbaak
YourCompany.be
69% research [products] online
before [going to the store to] make a purchase
* Razorfish Feed survey 2008
62% have looked at an online review
at least once before making a purchase
* Razorfish Feed survey 2008
The large majority of consumers (61%) rely on user reviews
for product information and research,
with a much smaller group preferring editorial reviews (15%)
or information from brands (8%).
* Razorfish Feed survey 2008
97% declares a digital brand experience
has influenced whether or not
they went on to purchase
a product or service from a brand*
* Razorfish Feed survey 2009
BOUWINFO.bevraagbaak
YourCompany.beMonthly 55% of the Belgian
internet population is active
BOUWINFO.bevraagbaak
YourCompany.be
Almost 3 million Belgian
users spent 20 minutes on
average/day.
BOUWINFO.bevraagbaak
YourCompany.be
Almost 3 million accounts
in Belgium, mainly the
youngest generation.
BOUWINFO.bevraagbaak
YourCompany.be
There are about
250,000 active blogs in
Belgium.
BOUWINFO.bevraagbaak
YourCompany.be
There are about 60,000
Twitter accounts in Belgium.
OK, I got the picture!
The Impact Today
BOUWINFO.bevraagbaak
BOUWINFO.bevraagbaak
consumers
collaborators
distributors
creators
85%
9%
5%
1%
The participation inequality
Listen, Learn, Act
“Why does listening to your customers
sound like a Web 2.0 Idea?
It should be a Business 1.0 Necessity.”
Jeff Jarvis,Professor Interactive Journalism NYU
satisfaction insights money speed
The reasons why
“It's like a live focus group that never closes.”
Mark Bernioff,CEO Salesforce
Four steps to success...
engagerespond measurelisten
“Listening requires focus, dedication, continuous efforts
and a whole lot of resources, time and money.”
Thanks!
Erwin Vanherle
Mgr Strategie & Projecten
Bart Muskala
AdNerd at AdNerds
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