The Influence of Culture on Marketing & Advertising to Multicultural Consumers By: Pablo Echeverria
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The Influence of Culture on Marketing & Advertising to
Multicultural Consumers By: Pablo Echeverria
“Culture plays an important role in shaping the values, attitudes and characteristics of consumers, which is a key determinant of behavior.” -Neleen Leslie
Advertisements Using Ethos
Ethos: has to do with values of people or culture and credibility.
Men vrs. Women Ads
Difference in Alcoholic Beverage Advertisement
Asian
European
Latin America
IKEA Exposure of Female Figure
In countries where women are not considered as important figures, IKEA had to eliminate them as part of there advertisements.
Usage of Significant figures
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