The Influence of Color: Using Color to Inspire Consumers - Ann Hanson- 3/11/15

THE INFLUENCE OF COLOR

Ann Hanson

brannds for LA2M

March 11, 2015

TREND INFLUENCE ON COLOR & DESIGN

Culture, geography, and generations drive trend

Global events – milestones and anniversaries

Real events can get in the way of forecasts!

COLOR MARKETING GROUP

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Verde Gold

Purlesque

Copper Rivet

Powdered

Tribal Red – Healthy Glow-Tree Frog - Molten

Old Black

C

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2

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5

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COLOR

INFLUENCES 2016

EVENTS & ENTERTAINMENT Rio de Janerio 2016 Summer Olympics; SS Titanic II takes to the seas

Elections in USA and other major Western countries

Anniversaries for QEII, Irish independence, and Star Trek

EVENTS & ENTERTAINMENT Space themed movies predominate

Super heroes extend box office success and build new franchises

Comfort seeing familiar characters fight for right

70!

CONSUMER & GEOPOLITICAL DYNAMICS

Baby Boomers

start to turn 70;

youngest at age 50

Consumers have lost faith in

government, business, brands,

infrastructure

Crowdsourcing &

grassroots funding

enterprise drivers

China overtakes USA as global

purchasing power leader

COLOR

STORIES 2016

TROPICAL

TROPICAL

WEIGHTLESS

WEIGHTLESS

SUPER POWERS

SUPER POWERS

SUPER POWERS

COLORS NEXT 2016

LIQUID BLUE

FORD PERFORMANCE SIGNATURE COLOR

TREND & COLOR FORECAST RESOURCES

CMG members forecast future colors and design trends

Interested? Please join us!

Regional Chromazones: April 28 – Cleveland

June 16 - Chicago

August 28 – Grand Rapids