The Inescapable Digital Transformation

LinkedIn Confidential ©2013 All Rights Reserved

The Inescapable Digital Transformation

LinkedIn Confidential ©2013 All Rights Reserved

2006 2010 2011

LinkedIn Confidential ©2013 All Rights Reserved

“The future belongs to networkers” Reid Hoffman

inmaps.linkedinlabs.com

The Future of Work

Data is the big idea

The Profile to the World

4MFRANCE

The value we bring to our members

Identity. Insights. Everywhere.

IdentityConnect, find, and be found

The professional profile of record

5B+ Search QueriesYearly

Insights

1M+ Publishers

InsightsIntroducing LinkedIn Today

Like (12,000) • Comment (5,027) • Share

282,375 followers1,231,720 followers

InsightsInfluencers

150 Influencers

Bringing LinkedIn to the mobile experience

25% LinkedIn Member Visits

Mobile Applications

The Couch Effect

iPad

12

am

1a

m

2a

m

3a

m

4a

m

5a

m

6a

m

7a

m

8a

m

9a

m

10

am

11a

m

12

pm

1p

m

2p

m

3p

m

5p

m

6p

m

7p

m

9p

m

10

pm

11p

m

Desktop

What will this mean for businesses?

Social is changing the way companies

Hire. Market. Sell.

Hire

19

20

1 2 3 4

5 6 7 8

9 10

Top 40 Global Talent Brands

The Walt Disney CompanyNikeSalesforceTwitterShellNestle S.A.The Boston Consulting GroupOgilvy & MatherExpediaAccenture

11.12.13.14.15.16.17.18.19.20.

PfizerJohnson & JohnsonL’OréalAdidas GroupAmazonBain and CompanyRocheDiageoBurberryChevron

21.22.23.24.25.26.27.28.29.30.

RazorfishBPStarbucksWarner Bros. Entertainment Group of CompaniesElectronic ArtsSamsung ElectronicsHewlett PackardTotal E&PNetflixRed Bull

31.32.33.34.35.36.37.38.39.40.

*LinkedIn excluded from rankings

Market

Mindsetmatters

“Personal networking is for old school buddies…good

old memories…parties.”

Personal networks are about reminiscing and having fun

“Professionally when I network, it’s for information

to do my job better.”

Professional networks are purposeful and aspirational

Emotions on professional

networks are just below the surface

EASCI needs

to clean up small

words even more

Connect with professionalsthrough emotions

Sell

Unexploited asset

0.1%

Science

vs.

999xExploited asset

And next...?

LinkedIn Confidential ©2013 All Rights Reserved

"Our ultimate dream is to develop the world’s first

economic graph"Jeff Weiner

In 2013?

Laurence Bret@lbret

fr.linkedin.com/id/laurencebret

Questions?