The Industry Partnerships (& Platforms) that Make Data Truly Useful

The  Agency  Opera.ng  System    Dave  Oliveira,  SVP  and  GM  of  MBuy  

National

National

Core  competency  technology    

Holding Company Tech Stack

Regional

Regional

Audience    Defini.on  

Brand  Protec.on  

Contextual    Targe.ng  

Media  MGMT    Systems  

Data  Collec.on  &  Audience  Segmenta.on  

Dynamic  Crea.ve  Op.miza.on  

Buying    PlaForms  

Inventory  Sources  

Ad  Serving  

Tagging  

Independent Agency Tech Stack

Audience    Defini.on  

Brand  Protec.on  

Contextual    Targe.ng  

Media  MGMT    Systems  

Data  Collec.on  &  Audience  Segmenta.on  

Dynamic  Crea.ve  Op.miza.on  

Buying    PlaForms  

Inventory  Sources  

Ad  Serving  

Tagging  

Independent Agency Tech Stack

Innova'on  For  All    

Innovation for All