ONGOING QUARTERLY ACTIVITY Prospects can click through from blog to a landing page to convert as a lead on relevant content offer of interest Prospects are drawn in by great blog content they find in search or on social media Lead is contacted to discuss needs based on content he/she has shown interest in Those who’ve downloaded content continue to receive emails offering additional content related to topic they’ve shown interest in 1 Write blogs based on the Content Calendar The Inbound Marketing Implementation Process Activities Conduct SEO research Update website to include CTAs and blog Upload contact list into HubSpot software Implement SEO into website & social media Create Program Elements Inbound Marketing Workbook Social Media Guidelines Content Calendar; begin work on content Custom email and landing page templates PROSPECT EXPERIENCE PROGRAM SETUP 2 Place content offer CTAs on website 3 Promote the content offers via social media 4 Distribute emails to promote campaigns & further engage prospects who’ve converted on offers © 2012 Weidert Group Inc. • www.weidert.com