- 1. The impossible takes a little time Convention of
Environmental Laureates convened by the European Environmental Fund
Freiburg, Germany, April 2014 Global Action Plan International 2014
| globalactionplan.com | [email protected]
Sustainable lifestyle change in focus at the
2. The impossible takes a little time Global Action Plan
International 2014 | globalactionplan.com |
[email protected] What we set out to do in 1990 was
impossible. But, like the bumblebee in flight, we didnt know that.
So far, weve tackled three impossible things and are looking at
number four. 3. The impossible takes a little time A 25-year
journey learning about behaviour change Keys: networking and
partnership Our work and results would be impossible without
cooperation. We are happy to find new partners, new cooperative
projects. Global Action Plan International 2014 |
globalactionplan.com | [email protected] 4. A
25-year journey Global Action Plan International 2014 |
globalactionplan.com | [email protected] 5. First
challenge To bring about long-lasting, sustainable behaviour change
Global Action Plan International 2014 | globalactionplan.com |
[email protected] Lifestyle of the affluent: key to
both global problems and solutions. 1. Modify our own lifestyles 2.
Help others do the same 3. Research. It works! 6. First challenge:
timeline To bring about long-lasting, sustainable behaviour change
Global Action Plan International 2014 | globalactionplan.com |
[email protected] 1989: Lifestyle experiments 1990:
Launch of the EcoTeam program 1992: First results reported in Rio
1996: Basic program development complete 2013: Most recent
new-country EcoTeam development: Ukraine 7. Second challenge To
transfer methods, tools and materials to new cultures Global Action
Plan International 2014 | globalactionplan.com |
[email protected] More countries want to join. In
some cases the materials were translated, the methods copied, yet
the program failed to deliver. Need for cultural adaptation: 1.
Analyze, experiment 2. Synthesize underlying pedagogy 3. Evaluate.
It works! 8. Second challenge: timeline To transfer methods, tools
and materials to new cultures Global Action Plan International 2014
| globalactionplan.com | [email protected] 1993-6:
Three countries fail to get hoped-for results with EcoTeams The
member organizations are disbanded Those new members who succeed
take 3-4 years 1995-7: Development of a methodology for cultural
adaptation 1998: Adaptation time reduced to 10-12 months 2011: Most
recent new-country adaptation: Hungary 9. Third challenge More
effective learning from experience Global Action Plan International
2014 | globalactionplan.com | [email protected] A
host of programs with common pedagogy. Why is it so difficult to
learn from project experience? The planet is not waiting: we need
to learn faster and more effectively. 1. Action research 2. Trial
3. Dissemination and on-going learning 4. Evaluation: it works! 10.
Third challenge: timeline More effective learning from experience
Global Action Plan International 2014 | globalactionplan.com |
[email protected] 1998- Multiplication of
applications Action research into underlying pedagogy 2005:
Formulation of research question: how to learn more effectively
2006: R&D team begins work 2009: First Learning for Change
workshop; 60 participants, all continents, 49 case studies 2009-14:
Workshops & facilitator training in Europe, Africa, Asia 11.
Fourth challenge Scaling up Global Action Plan International 2014 |
globalactionplan.com | [email protected] It still
takes time. Too much time. Can we harness new methods, technology
to effectively reach many, many more people? 1. Experimentation:
web campus, social media 2. Ideas about associative databases 3.
Looking at marketing, mass media 4. More research? 12. Fourth
challenge: now what? Scaling up Global Action Plan International
2014 | globalactionplan.com | [email protected] 2013
Member organizations in 25 countries Several million program
participants to date, including some through on-line programs Web
campus set up Other experiments with modern technology 2014: Action
research proposals being drafted together with several universities
13. Yes, the impossible takes a little time But we keep flying. 14.
Yes, the impossible takes a little time And we keep flying in
partnership [email protected] 15. An international
association of NGOs Marilyn Mehlmann, General Secretary Global
Action Plan International | globalactionplan.com |
[email protected]