THE IMPORTANCE OF THE MENA REGION TO THE TOURISM INDUSTRY
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THE IMPORTANCE OF THE
MENA REGION TO THE TOURISM INDUSTRY
• MENA: Middle East and North Africa
• Central nexus of all travel in the region
• Important region throughout the ages
• Hub of leisure and corporate travel worldwide
MENA
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WHAT IS THE STRATEGIC IMPORTANCE
OF THE MENA REGION?
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• Vast financial and corporate growth
• Culturally and historically rich region
• Increase in leisure tourism
STRATEGIC IMPORTANCE
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• Iconic structures and cultural heritage
• Religious hub for different beliefs
ATTRACTIVENESS
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• Like the United Arab Emirates
• Strategic location linking four continents
• Exceptional architecture, positive business climate, technologically advanced, easy access to four continents
EMERGING NEW MARKETS: UAE
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• Growing tourist power house of Asia: focus on China and India
• Two billion potentials tourists only in China and India
• First stop for the Asian market due to its ease of access: few hours away, direct flights
ASIAN MARKETS GROWTH
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Explosive growth in corporate and leisure travel
&
Bright future and plentiful opportunities for anyone allowing
to seize them
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