The importance of standards and quality management. The detriments of sub- standard products on public health, safety and enterprise growth. Erick RAJAONARY.

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The importance of standards and quality

management. The detriments of sub-

standard products on public health, safety

and enterprise growth.

Erick RAJAONARY - CEO

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Objectives:

To satisfy all stakeholders: customers, partners.

Structuring the organization and improve the way we work: well-defined missions, responsibilities, improve communication and exchange.

Motivate and enhance the level of professionalism of the employees.

Share the vision and common goals

Optimal use of available resources: financial, human and materials

QUALITY APPROACH

Marketing & Communication - March 2015

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Key factors: Total and full involvement of all leaders, listening skills

Training: dynamic and continuous

Commitment of everyone


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QUALITY MANAGEMENT - CASE OF GUANOMAD

PRODUCTS: fertilizer.

Quality control: microbiological and physico-chemical analysis of raw materials & finished goods and respect of the production process

Certification by ECOCERT : use of GUANOMAD fertilizer in organic farming in accordance with EC Regulations No. 834/2007 & 889/2008


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Illicit extraction – Unfair competition

GUANOMAD set up a new legislation with local authorities about extraction autorisation to fight against illicit

extraction.


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PRODUCTION PROCESS

Production process: collection in caves and treatment in the factory: drying, blending, grinding, setting pellet (for pellets), weighing, packaging

Thermic treatment: 70° Celcius for 30 minutes (for local sales and export)

Safety: use of personal protective equipment, harnesses, medicine box, training with red cross on first aid , medical examination every 6 months


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Drying Blending

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Grinding Setting pellets


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Weighing Packaging


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ENVIRONMENT

Social and Environmental Management System

Bats conservation policies- Minimize the impacts of guano exploitation on bats

Caves protection policies- No great physical modification of the caves

Guano exploitation management plan- Efficient management of renewable natural resources

Marketing et Communication - March 2015

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In the caves

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Entry of the caves

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BRAND – INTELLECTUAL PROPERTY

Brand deposit at the Malagasy Intellectual Property

Guanomad was referenced as one the best company in Intellectual Property in 2014 by the World Intellectual Property Organization (WIPO)


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PACKAGING

Marketing & Communication – March 2015

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SERVICE:

Staff: technical sales (agricultural engineers who have mastered the farming techniques and crop calendars), competent staff in finance and accounting, inventory management, production, communication, human resources

PREMIUM technician since late 2014: Personal support for big farmers

In 2015, personalized support for farmers via mobile phones (ongoing partnership)

Research & Development Department: Improves the quality of products and creates specific fertilizer, establishes a rational management of the stock of guano


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SERVICE:

Staff: technical sales (agricultural engineers who have mastered the farming techniques and crop calendars), competent staff in finance and accounting, inventory management, production, communication, human resources

PREMIUM technician since late 2014: Personal support for big farmers

In 2015, personalized support for farmers via mobile phones (ongoing partnership)

Research & Development Department: Improves the quality of products and creates specific fertilizer, establishes a rational management of the stock of guano


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MARKETING AND COMMUNICATION

Daily TV Show on National TV and National Radio about farming technics and the use of Guanomad Fertilizer


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International Fair of Madagascar - 2014 FIER MADA 2014


Naivasha Fair 2014 (Kenya)

PRESENCE IN FAIRS

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Thank you

The importance of standards and quality management. The detriments of sub- standard products on public health, safety and enterprise growth. Erick RAJAONARY.

Documents

dryingblending slide

quality management case

quality of products

inventory management

guanomad products

guanomad fertilizer

quality control

bats caves protection