The Importance of Personal Branding for Chinese Female Millennials 2015

Today We Will Discuss

• What is a Personal Brand?

• Why does it Matter?

• How Do You Create Your Personal Brand?

• Tools for Building Your Personal Brand

• Real Life Scenario Study

Effective / Cause / Marketing

Integrity from 30 years of high level team building & coaching 1

Insights from building

communities 3 First hand knowledge

from on-the-ground

experience 2

Asia worth of insights about

The Power of Branding

Qualities of Successful Brands

• Ethical

• Problem Solver

• Motivator/Pro

Women

• Value/Reliable

What is Personal Branding?

• The practice of people

marketing themselves

and their careers as

brands.

Personal Branding

• Involves creating

an asset: YOU

– Body, clothing,

physical

appearance

– Digital and online

presence and

areas of

knowledge

Women Who Own Their Brand

Meg Whitman, HP, CEO

• Princeton University and Harvard Business School

• The Walt Disney Company in the 1980s.

• DreamWorks, Procter & Gamble, Hasbro and eBay in the 1990s

Women Who Own Their Brand

Indra Nooyi, PepsiCo, CEO

• Nooyi joined PepsiCo in 1994 and was named president and CFO in

2001.

Women Who Own Their Brand

Janet Yellen, Chair, US Federal Reserve

• President and CEO of the Federal Reserve Bank of San Francisco

• Chair of the White House Council of Economic Advisers under President

Bill Clinton

• Professor Emerita at the University of California, Berkeley, Haas School of

Business, Harvard and The London School of Economics and Political

Science

People You Admire

• Create a list of 3 people you admire

• Next to each of the name, write

descriptions about the people and

what they’re doing in their lives now

• Include reasons why you admire the

person

To Stand Out, You Must Be

Why You Should Build a Personal

Brand?

A better job

Better contacts and

clients

Industry

recognition

HR & Hiring Managers are Watching

HR Managers Seek…

Defining Yourself as a Brand

1

2

3 Ask friends & family their

perceptions of you

What 3 characteristics do you

want people to associate with

you?

List 10 things you

love to do- these

are your passions!

Helpful Questions

• What is my communication style?

• How would I describe my leadership style?

• What am I expert at or renowned for?

• What can I promise to people that work with me?

• Who would be my customers and/or clients?

• What makes me unique compared to my peers or other job applicants?

• What is the legacy I have left with each employer?

• Do I have an online identity and does it clearly reflect my strengths?

• What can I say to ignite attention and promote my career expertise?

• Is there a consistent theme in my performance appraisal feedback or career

testimonials?

• How can I express and optimize my personal brand?

Personal Branding Tool Kit

Create a consistent look and

feel across all printed materials

Increase awareness by

commenting and posting

business related content

Actions

Speak

Louder than

Words!

Business card

Resume/cover

letter/references

Blog/website

LinkedIn profile

Facebook profile

1

2

3

Examples of Good Personal

Branding

Examples of a Powerful Linkedin

Bio

I would describe myself as someone who "propels with purpose," in that, over the course of my career, I've helped organizations and individuals move from information to action by distilling disparate, complex information into clear, compelling and relevant communications and messages to deliver measurable business results.

At Citi, I'm part marketer, part publisher and part journalist. As a marketer, I lead social media and content marketing for Citi's consumer businesses in the US, integrating paid, owned and earned tactics to support servicing, listening and engagement strategies.

I am a prolific writer, blogger and speaker on topics such as personal finance, entrepreneurship, career and leadership, which is where my journalist role comes into play. In addition to writing for Women & Co., I am a member of LinkedIn's Influencer program and a contributor to Manilla.com and the Huffington Post. I've been featured in print, broadcast and online media, including Smart Money, American Banker, Wall Street Journal, Forbes, Yahoo! Finance, The Street, More, Redbook, Woman's Day, and Good Housekeeping, among others.

I'm passionate about community service and, at present, I serve on the Board of Directors of the Girl Scouts of the U.S.A., Director's Council of the Penn Museum, and the national board of Step Up Women's Network. I also serve on the advisory boards of Fab&Fru and Generations. I am a member of Advertising Women of New York, Financial Women's Association of New York, and president-elect of New York Women in Communications.

Specialties: Content and audience strategy, digital engagement & conversational media, social media, content marketing, integrated marketing, personal finance, corporate social responsibility

picture

Show, Not Tell

• Role Play 3 scenarios

• Teams of 2

• 10 mins total each scenario

–5 min role play + 5 min presentation

to the group

Scenario # 1

• How would you show: Consistency the first

6 months on the job?

Scenario # 2

• How would you show: Creativity if

you were looking for a new job?

Scenario # 3

• How would you show: Memorable

online with your social media actions?

[email protected]

Effective / Cause / Marketing