This is my presentation from the indie biz chicks conference. I discuss the "why" in website - why it is more important now than ever before to have your own website, even if you are a micro or indie entrepreneur. I go into a little detail regarding content marketing and how a feature rich website can do a lot of the heavy lifting in driving traffic to your website.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
The Why in Website(Why every indie biz chick needs one.)
IndieMade is a website host and platform designed specifically for artists, writers and indie entrepreneurs. Every site comes fully integrated with a store + blog + image galleries + news + calendar + pages + SEO + social sharing and amplification. And its ridiculously easy to use.
• Not professional• Scattered around, asking too much of your
audience• Difficult to maintain and update• Hard to maintain brand consistence• Often pieces don’t work together• Your very own content doesn’t promote
YOU
www.YOU.com
Blog
Portfolio
Store
The remedy: your very own website.A website that WORKS for YOU
1) Conveys professionalism2) Easier on you and your customers3) Your brand’s “hub” online4) You are in control of your site5) Your content works for YOU6) Foundation for building a strong brand
SHARE CONTENT AND INVITATION BACK TO WEBSITE WITH YOUR
NETWORK
NETWORKS
NETWORKS
NETWORKS
spiders & robots give you love
Website MUSTs• Site Map and easy navigation• FAST. Milliseconds matter.• Designed for all of your content• Easy editing and updating of content• SEO-Friendly – (the spiders and robots)• Blog – a must have on any website• Social Integration – a must for
harnessing the power of social media• Social Amplification – this gives your
site’s visitors the ability to share your content easily to their social networks
What type of content can I create on my website? The basics:
• Products & good descriptions• Your work - Images, video or writing• Write about you – behind the scenes• Share resources and link to them• Write about what you know• What would people find VALUABLE?
Listen first. Find the opportunity in community conversations.
• What needs are not being served?• Where are the gaps in the knowledge being
shared? Look at information as a commodity.• How can I bring value to the conversation?• How is my voice different from the rest?• What other kinds of customers need my