AIRTOUCH NEW MEDIA Location Based Mobile Marketing | Social Media | Mobile & Web Development MADRID | PARIS | MEXICO | BUCHAREST
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AIRTOUCH NEW MEDIA
Location Based Mobile Marketing | Social Media | Mobile & Web Development
MADRID | PARIS | MEXICO | BUCHAREST
The impact of technology on the
“Customer Journey”-----
Map of the client experience
Airtouch: Successfully launching Web and Mobile products
AgendaAirtouch New Media
Experts in Developing Technological Solutions
“Customer Journey Map”: 1st example
Emerging technologies impacting the Customer Journey
Emerging technologies descriptions
Information analysis
Customer Journey evolutions
“Customer Journey Map” 2nd example
54Airtouch: Successfully launching Web and Mobile products
Attending an event without technology
20-25
REGISTRATION LOCALIZATION INFORMATION NETWORKING SERVICE
Pos
itive
Exp
erie
nce
Neg
ativ
e Ex
perie
nce
Customer Journey Map
54
REGISTRATION LOCATION INFORMATION NETWORKING SERVICE
Pos
itive
Exp
erie
nce
Neg
ativ
e Ex
perie
nce
Customer Journey Map
Airtouch: Successfully launching Web and Mobile products
Attending an event with technology
Airtouch: Successfully launching Web and Mobile products
Main Technologies
Greatly impacting the “Customer Journey”
02 Virtual Personal Assistants
05 3D Printers
01 Internet of Things
04 Autonomous Vehicles
03 Virtual Reality
06 3D Interactions
05
07 Autonomous Drones
08 Robots
Greatly impacting the “Customer Journey”
05
Virtual Sim Cards for connecting objects
Each user will configure/personalize his automatic
sessions and rituals
Ecommerce will greatly change users and customs
The automatic solution for incidents will greatly
change the processes.
Airtouch: Successfully launching Web and Mobile products
Internet of Things
Greatly impacting the “Customer Journey”
05
The bad interpretation improved from
25% to 8%
Diverse shopping interactions will be
done indirectly
Predictible when it comes to
behaviour and location
Access to relevant coupons and
advertising “If a consumer wants to be reminded to buy milk when he next goes to the supermarket, an alert will flash when the phone detects that he has arrived.”
Airtouch: Successfully launching Web and Mobile products
Virtual Personal Assistants
Greatly impacting the “Customer Journey”
05
Submerging into 3D content is the obvious next step for video
Visualizing of information, education, communication and entertainment (pornography)
It’s a technology that will revolutionize many industries, like the smartphone, but it’s still at its early beginnings.
Airtouch: Successfully launching Web and Mobile products
Virtual Reality
Greatly changing the “Customer Journey”
05
Searching to replace the mouse
(1960’s)
Gestures, movements and its
combinations
Could help configure/personalize
products to be bought
Airtouch: Successfully launching Web and Mobile products
3D Interactions
Big Data vs “Customer Journey”
05
The interactions with the user in multiple situations
(on/off) and many platforms/technologies will make
difficult the day-to-day mediation.
The automation of processes when it comes to rapid
information analysis will be fundamental in order to
optimize the shopping process.
Airtouch: Successfully launching Web and Mobile products
Increase to the complexity of analysis
50
To the Customer Journey
02 Increase of situations when it comes to interacting with the potential customer
05 Some industries will disappear/reinvent
01 Automation of processes based on behaviour and learning
04 There will be new industries
03 The emergence of automatic mediators when shopping
Airtouch: Successfully launching Web and Mobile products
Evolution
54
BILLASK FOR A TAXI PAYMENT METHODSERVICE
Pos
itive
Exp
erie
nce
Neg
ativ
e Ex
perie
nce
Customer Journey Map
Airtouch: Successfully launching Web and Mobile products
Taxi usage without Technology
54
BILLASK FOR A TAXI PAYMENT METHODSERVICE
Pos
itive
Exp
erie
nce
Neg
ativ
e Ex
perie
nce
Customer Journey Map
Airtouch: Successfully launching Web and Mobile products
Taxi usage without Technology
Experts in Developing Technological Solutions
Thanks!
AirtouchNM @ AirtouchNM AirtouchNM [email protected]
MADRID | PARIS | MEXICO | BUCHAREST
Armando Avila KramisCEO
[email protected]+34 659 436 519
Experts in Developing Technological Solutions
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