LEVERAGING TECHNOLOGIES FOR COMPETITIVE ADVANTAGE SPORTEC 2017 @bryankorourke bryankorourke.com
Jan 22, 2018
LEVERAGING TECHNOLOGIES FOR COMPETITIVE ADVANTAGE SPORTEC 2017
@bryankorourke bryankorourke.com
OUR FAMILY LOVES JAPAN WE ARE HONORED TO BE HERE
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TECHNOLOGY IS CHANGING THE WORLD AND THE FITNESS INDUSTRY
[email protected] | bryankorourke.com
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TECHNOLOGY CREATES NEW POSSIBILITIES
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TECHNOLOGY CREATES NEW CONSEQUENCES AND OPPORTUNITIES
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IN WAYS THAT WILL SEPARATE SOME FROM OTHERS
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WHILE CREATING ENTIRELY NEW MARKETS
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ARE YOU READY ?@BRYANKOROURKE
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TECHNOLOGY IS GROWING EXPONENTIALLY
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TECHNOLOGY CREATES ABUNDANCE
@PETERDIAMANDIS @BRYANKOROURKE
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MASAYOSHI SON SOFTBANK $100B VC FUND
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Globalism
TECH PART OF KEY MEGA TRENDS
Consumers
Technology
CHANGEEconomics
9.22.2015 | @bryankorourke
WEVE NOT SEEN ANYTHING YET
MAIN TOPICS ON TECHNOLOGYS IMPACT
1. KEY TECH TRENDS
9.22.2015 | @bryankorourke
2. FITNESS BUSINESS MODELS
3. USING TECHNOLOGY TO COMPETE
9.22.2015 | @bryankorourke
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1. KEY TECH TRENDS
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TECHNOLOGY HAS CHANGED OUR WORLD
AND IT IS CHANGING OUR INDUSTRY
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TECHNOLOGY MEANS GROWTH
INFINITE POSSIBILITIES
NEW ERA OF BETTERMENT MORE THAN FITNESS
BETTERMENT IS HEALTH AS A LIFESTYLE
BETTERMENTFashionable
Nutritional Spiritual
Fitness
Medical Communal
PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION
3 KEY CONSUMER FITNESS TRENDS
DIGITAL FITNESS SENSORS & PLATFORMS - UX
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@bryankorourke
SENSORS
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SENSORS
160M ANNUAL 2019
MORE THAN GLOBAL CLUB
MEMBERS
27WEARABLES IN JAPAN
$143.2 M
28WEARABLES IN JAPAN
Penetration 64% Of US
29WEARABLES IN JAPAN
3.40% Penetration
30FITNESS APPS IN JAPAN
$92.1 M
31FITNESS APPS IN JAPAN
6.50% Penetration
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INGESTIBLES - SMART PILLS
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TATOO SENSORS FOR GLUCOSE
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CONTACT SENSORS FOR GLUCOSE
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SMARTPHONES
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HARDWARE COST DROPPING SMARTPHONE WAR PEACE DIVIDEND
HARDWARE NOT AS IMPORTANT AS THE PLATFORM
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2017 SMARTPHONE PENETRATION %
0
22.5
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67.5
90
S Korea Hong Kong Australia China Japan
5556
838686
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INTERNET SPEEDS - JAPAN #2
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INTERNET CONNECTION CHANGES EVERYTHING
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SOCIAL MEDIA
64 MILLION USERS 51% OF MOBILE CONNECTIONS
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Social In Japan - 51% PenetrationMARKETING ENGAGEMENT
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Social Mobile Users +21% GrowthMARKETING ENGAGEMENT
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Youtube Twitter Line Most PopularMARKETING ENGAGEMENT
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LINE APP
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Global Comparison
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Daily Internet Use - 3 Hours 1 Hour MobileMARKET TO CUSTOMER ATTENTION
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SMARTPHONES ARE CHANGING
TREND - NO INTERFACE
VOICE - ALTERNATIVE INTERFACE AND ARTIFICIAL INTELLIGENCE
VOICE ALTERNATIVE GESTURES
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ARTIFICIAL INTELLIGENCE WATSON HEALTH
PAYMENT
INTERNET OF EVERYTHING
NEW MATERIALS TECHNOLOGY
AUGMENTED & IMMERSIVE TECH
VR EQUIPMENT
@Bryankorourke @Kevin2Kel lyFREE COPY OF THE BOOK
GREATEST FITNESS PRODUCTS OF THE NEXT 20 YEARS HAVE NOT BEEN CREATED YET - @KEVIN2KELLY
Kevin Kellys View Of What Will Happen With Technology12 Inevitable Forces
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01 Becoming 02 Cognifying 03 Flowing
04 Screening 05 Accessing 06 Sharing
BE CO FL
SC AC SH
SCREEN
SCREEN
FL & CO
12 Inevitable Forces
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07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Kevin Kellys View Of What Will Happen With Technology
FI RE IN
TR QU BG
TR & COSENSORS, PLATFORMS, MACHINE LEARNING
ENHANCING REVENUE DRIVING DOWN COST EQUIPMENT BROKEN IS BIG PROBLEM
2. BUSINESS MODELSEFFICIENCIES & REVENUES
CREATE ENTIRELY NEW MODELS
Tweet @BryankORourke @TomFriedman For A Copy
DISRUPTION IN THE ERA OF MASS
ACCELERATION
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DIGITAL MUSICTECH GROWS MARKET
RESTAURANTS OFFER DINNING EXPERIENCES
THIS OFFERS A DINING EXPERIENCE
CONCERTS OFFER MUSICAL ENTERTAINMENT
THIS APP DOES TO
CLINCS OFFER MEDICAL CARE
THIS APP OFFERS MEDICAL CARE
HEALTH CLUBS OFFERHEALTH & FITNESS EXPERIENCES
GOLDS GYM JAPAN
THIS OFFERSHEALTH & FITNESS EXPERIENCES
THIS OFFERSHEALTH & FITNESS EXPERIENCES
SO DOES THIS
THIS OFFERS FITNESS EXPERIENCES
AND THIS OFFERS GOLF EXPERIENCES
SHIFT FROM INDUSTRIES TO ARENAS
DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS
VERY IMPORTANT DRIVER PEOPLE
S CURVE REINVENTION DISCONTINUITY
WHAT ARE FITNESS AND BETTERMENT EXPERIENCES BECOMING ?
HOW IS THE INDUSTRY EVOLVING ?
WHAT WILL COMMUNITIES REALLY WANT AND NEED ?
FITNESS CENTERS HELP PEOPLE GET HEALTHY & FIT
AND WEVE ENTERED A NEW ERA
WE MUST INNOVATE: APPLY FRESH THINKING TO REACH OUR POTENTIAL
OLD MODEL OF VALUE ASSETS LOSE VALUE
CU
STO
MER
S
TRANSACTIONS / $
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MASAYOSHI SON SOFTBANK $100B VC FUND INTERNET OF THINGS ARM
NEW MODEL OF VALUE ASSETS CREATE NEW VALUE
REC
EPTO
RS
SEN
SOR
S
COGNITION - AI
HOW SMART BRANDS WILL WIN@BRYANKOROURKE
INFORMATION IS KEY: DATA IS KING
DIGITAL FITNESS IS JUST STARTING
PERSONALIZATION + AUTOMATION = PROFIT
AUTONOMANIA!AUTOMATED SOLUTIONS COMING MAINSTREAM
AUTOMATED SOLUTIONS COMING MAINSTREAM CHECKIN KIOSKS, ONLINE MEMBERSHIP, AUTOMATED
TRAINING SERVICES, NFC ACCESS CONTROL AND MORE
LEGACY SYSTEMS WONT WORK
PEOPLE STILL MATTER THE MOST TECHNOLOGY SIMPLY EMPOWERS THEM
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MOBILE, BOOKING, MUSIC, APPARELL
MORE REVENUE PER MEMBER
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TECHNOLOGY NOT JUST IN BOUTIQUES
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TECHNOLOGY IMPACTING ALL FITNESS MODELS
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CONVENIENCE
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SMART CLUB BRANDS WILL MERGE PHYSICAL & DIGITAL EXPERIENCE - OMNIPRESENCE
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VIRTUAL TRAINING
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VIRTUAL TRAINING
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GAMIFICATION
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114CLOUD BASED INFORMATION SYSTEMS
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PLATFORMS FOR MEMBERS AND CLUBS
DIGITAL FUNCTION AND AESTHETICS
DIGITAL FUNCTION AND AESTHETICS
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MOBILE APP
EQUIPMENT MONITORING
SOCIAL, MOBILE WEBSITE, STORY TELLING VIA CONTENT, MEMBERSHIP
SERVICE CREATES LOYALTY
TREND - FUTURE OF SERVICE
VIDEO VALET SERVICES INSTANT SERVICE ONLINE - CHAT BOTS
NUTRITIONAL - VIDEO VALET SERVICE
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NEW COACHING MODELS
NEW TRAINING MODALITIES
NEW SERVICE ON DEMAND LIKE UBER
ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET
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DIGITAL
3. USING TECHNOLOGY TO BETTER COMPETE
9.22.2015 | @bryankorourke
DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS
S CURVE REINVENTION
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HAVE A BUSINESS MODEL PLAN
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BUSINESS MODEL INNOVATION WHEN THE GAME GETS TOUGH CHANGE THE GAME
USE THIS AND OTHER TOOLS
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USE THIS AND OTHER TOOLS
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BUSINESS MODEL GENERATION
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UX DESIGN
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HAVE A TECHNOLOGY STRATEGY
137STUDY OTHERS SUCCESSES AND FAILURES
IHRSA INNOVATION & TECHNOLOGY
EDUCATION
EDUCATION www.Fittechcouncil.org/podcast
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Globalism
KEY MEGA TRENDS
Consumers
Technology
CHANGEEconomics
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TECHNOLOGYS IMPACT IS ABUNDANCE
GROWS THE MARKET142
DIGITAL
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TRIPLE IN DECADE
1B GLOBAL FITNESS CONSUMERS BY 2024
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1. KEY TECH TRENDS
2. CLUB OPERATIONS
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@ProfGalloway
A Common Thread Among Those Who Outperform Their Peers Is Great Integration
Of Online and Offline Channels.
3. USE TECHNOLOGY TO BETTER COMPETE
9.22.2015 | @bryankorourke
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BUSINESS MODEL INNOVATION HAVE A PLAN AND A STRATEGY
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STUDY OTHERS SUCCESSES AND FAILURES
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YOUR VISION AND PASSION WILL CREATE THE FUTURE