The impact of social media in the public sector
Dec 02, 2014
Maria Karakiza presented the "Impact of Social Media in the Public Sector" at the 3rd International Conference on Strategic Innovative Marketing (Madrid, 1-4/9/2014)
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
New Technologies and Social Media can transform the Public Sector
towards a new and open format
CHARACTERISTICS OF THE NEW PUBLIC SECTOR MODEL
Active participation of citizens in public affairs Close collaboration between public services, and
between governments and citizens Transparency of the State activities
SOCIAL MEDIA
Reform the relationship between government and citizens from a mono or bidirectional information exchange into a many-to-many communication process
Represent powerful tools to enhance public engagement
E GovernmentOpen
Government
Gov 1.0
Web 1.0
Gov 2.0
Web 2.0
GOV 2.0
is about integrating new technologies together with a change in organization culture, to increase openness, participation, transparency and collaboration in the public sector.
OPEN GOVERNMENT
stresses on data openness and citizen engagement as information moves freely both to and from government through multitude of channels.
OECD E-GOVERNMENT SURVEY, 2013
56% of the countries have a national strategy for providing OGD to citizens
12% indicate the existence of separate strategies for individual line ministries
28% specify the co-existence of these strategies
4% of the countries are OGD strategies absent
EUROPEAN COMMISSION, GREECE’S PROGRESS, 2013
EUROPEAN COMMISSION, GREECE’S PROGRESS, 2013
INITIATIVE AND DIRECTIVES TOWARDS OPEN GOVERNMENT APPROACH
Memorandum on Transparency and Open Government, and Open Government Directive (USA)
Digital Agenda for Europe (EU) Greek Action Plan for the Open Government
Partnership Initiative (Greece)
E-Government models are not specifically designed to fulfill the main principles of open government
OPEN GOVERNMENT MODELS
OPEN GOVERNMENT MATURITY MODEL GARTNER GROUP
OPEN GOVERNMENT MATURITY MODEL (OGMM) LEE AND KWAK
OPEN GOVERNMENT DATA STAGE MODEL KALAMPOKIS, TAMBOURIS AND TARABANIS
A PROPOSED OPEN GOVERNMENT MODEL
A synthesis of the two models: OGMM and Open Government Data Stage Model
It focuses on: the principles of open government open government data web 2.0 and social media tools
It identifies the level of data complexity for each Stage of government maturity.
A PROPOSED OPEN GOVERNMENT MODEL
A PROPOSED OPEN GOVERNMENT MODELSTAGE 1
Aggregation of Government Data
Initial Condition
A PROPOSED OPEN GOVERNMENT MODELSTAGE 2
Integration of Government Data
Vertical and Horizontal Integration
Transparency
A PROPOSED OPEN GOVERNMENT MODELSTAGE 3
Integration of Gov Data with non-Gov data
collected from expressive social media
Open Participation
A PROPOSED OPEN GOVERNMENT MODELSTAGE 4
Integration of Gov Data with non-Gov data collected from expressive and collaborative
social media
Open Collaboration
A PROPOSED OPEN GOVERNMENT MODELSTAGE 5
Data Compatibility with mobile
devices
Ubiquitous Engagement
M-GovernmentU-Government
EXAMPLES IN GREECE AND WORLDWIDE
EXAMPLES IN GREECE AND WORLDWIDE
Stage Initiative Country
Short Description
2 Data.gov.gr
Greece Centralized government data platform with data sets publicly available for reuse
Di@vgeia Greece Centralized mechanism for posting all government decisions.
UltraCl@rity
Greece Search engine for all documents published through Di@vgeia Project.
Votenaweb
Brazil Platform with all government bills, information about politicians and user’s space.
EXAMPLES IN GREECE AND WORLDWIDE
Stage
Initiative Country
Short Description
3 SeeClickFix USA Application for local issues reporting that enables local government to consult with citizens
Periklis Greece Platform with location related services. Creation of social media based community
Localocracy USA Crowd sourcing platform for exchange of ideas on local issues
EdosaFakelaki
Greece Crowd sourcing platform that enhances citizen’s participation in social matters
Avoinministerio
Finland Crowd sourcing legislation platform that enables government to consult with citizens
VouliWatch Greece Platform for crowd sourcing legislation and parliamentary control
OpenGov.gr Greece Platform for public consultation and crowd sourcing
EXAMPLES IN GREECE AND WORLDWIDE
Stage Initiative Country Short Description
4 Diavlos Greece Inter consultation platform for government employees
GovLoop USA Social Network for Government
Yammer Australia Private Network for Government employees for exchange of ideas and experiences
PatientOpinion
UK Platform for collaboration between government and the public on health services and social care
CONCLUSION
The adoption of social media applications in government is still at early stage. The majority of government initiatives focus mostly on participation and transparency and less on collaboration.
Nevertheless, the initiatives worldwide that were presented before can be received as best practices that serve the principles of open government and can be used as springboards for further research and expansion.
FUTURE RESEARCH
Validity of open government model with the use of quantitative data
Progress of government initiatives towards open government
Government information overload Information volatility Privacy issues Information security
Related Documents
