with Melissa Morgan (www.ememdesign.com) An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
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Transcript
with Melissa Morgan (@ememdesign)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
*Anonymous online bullying occurs, GLBTQ youth commit suicide at alarming rates and hate groups recruit online
*Children are exhibiting long-term pain conditions from spending hours repeating the same movements on their phones and games * (obesity, vision changes, carpal tunnel, tennis elbow, spinal
disorders, nerve and muscle dysfunction, neck and arm disorders)
*Parents seek out:
*new technologies address “sexting”
*TeenTextAddict.com to ease family tension, lower massive cell bills, and uninterrupted dinner and conversations
- Jess Moore, USA Today College, Hampton University (2010)
“We Millenials have capitalized on creating a personal brand that directly correlates with our personalities. Whether you’ve realized it or not, everything from your profile picture, personal information, updates, daily interactions and even your typing style (dO u Wriite lyk tHiS??) were strategically decided upon on the basis of one question, “How do I want my peers to see me?”
*Millenial Perspective
*Openess is second nature
*There’s no better time than NOW!
*There’s no such thing as a stranger (rank and social order are less relevant)
*Less bound than any other generation when it comes to access of information and people
*Has social media changed us? …or just the
world we live in?
*Are our attention spans shrinking?
*Are we losing our ability to empathize?
*Are our identities being eroded?
*Is there a correlation between rise in prescriptions for drugs used to treat ADHD with increase of time spent at computers?
*Does social networking cause transient relationships?
*Are we losing social skills?
*Where did all the _____ [time] [people] [manners]
go?
Have you ever?
*Gotten “sucked in?” to mindless, endless browsing?
* It's hard to be separated from the one you love. But a new invention could make it possible for you to hear your mate's heartbeat while you sleep (through a heart monitor sensor ring)…And they go to sleep hearing each others heartbeat live.
- NECN/CNN: Jeanne Moos, New York (2011)
“Oftentimes we like to take naps together over Skype, but this [pillow] would make things so much more fantastic.”
– Woman separated by her spouse who is on military deployment
*Introducing: the Cyber pillow, lol!
*omg
What are the implications of blurred boundaries?
*Lines between work and home life are blurred
*The need for constant communication leads to lack of social etiquette in public places (see Muppets)
*Are “Friends” our friends?
*TMI, lack of personal info filters, daily drama updates
*Airing dirty laundry (Google indexes & archives your tweets; blog posts are saved for decades)
“A truly human being is never primarily or basically concerned with himself or herself, or anything within himself or herself; but rather is reaching out of themselves, into the world, toward a
meaning to fulfill…”
- Viktor E. Frankl
*Where does humanity meet
technology?
What are the effects of social media on people’s:
*Personalities and behaviors?
*Compassion, empathy, and emotional intelligence?
*Perceptions of, connection to, and interaction with others?
*Ability to relate to others who are similar or different from them?
*Relationships with their families?
*Awareness of pitfalls of consumer based economies?
*Concepts of and connection to greed?
*Engagement in community-based issues?...politics?...religious expression?
“Social Media makes the world smaller, and brings our hearts
together.”Lori Moreno
*Digital Compassion
*Digital compassion = a new wave of civic involvement; it’s now easier to spread awareness about issues close to our hearts
*Outpouring of global online sympathy and tributes re: untimely death of Apple icon, Steve Jobs, dubbed the ‘Princess Diana of the Internet’; other Facebook tribute pages exist and help with grieving
*Online communities/groups replace family voids, help people to feel they belong, matter and have a voice. (Finestwheat)
* Sites like Mashable spur conversation re: social good and
“The revolution will not be televised.”Gil Scott-Heron
*Revolution & the Role of Social
Media
*The world was surprised with technology’s power to revolutionize political dissent during the “Arab Spring of 2011” revolutionary wave of demonstrations and protest in the Arab world (12.18.10)
*Anti-govt protesters in Tunisia & Cairo, Egypt used Twitter, Facebook, etc. to combat censorship & organize demonstrations that ousted presidents, including Mubarak.
*Power can be contested in social interactions in such a way as to bring about widespread cultural and social change…
*Arab Spring protests shared techniques of civil resistance involving strikes, demonstrations, marches and rallies as well as use of social media to organize, communicate and raise awareness in the face of state attempts of oppression and internet censorship.
*Governments now are developing strategies to respond to (and control) the new player in the political arena—social media.
*Govts are investing in social media monitoring tools; US State Dept is advising other govts on social media
* Real-time #weaponsofmassdestruction
— or— #vesselsforgood?
How often does social media play a role in violence?
* London youth virtually coordinated August looting sprees and arson
* Twitter, Blackberry Messenger and Facebook were blamed for inciting violence
* Prime Minister Cameron threatened censorship and shutdown of social media and messaging platforms in response.
*#RiotCleanup - Nonviolent social media users united to clean up London’s streets. Riotcleanup.com
*After a shooting by a transit authority police officer, San Francisco’s BART transit system faced anger and accusations of breaching constitutional free speech when it sought to shut down cell phone service within the system to hinder protests.
Social media is one of the first places that spreads information to counter act “official agendas”.
*Millions (of ‘regular’ people) can coordinate political action quickly via social media
*Avoids conventional leadership – “The powers that be” have less control over social media than they do over main stream media.
*This challenges traditional political power structures
*Viral messaging spreads like wildfire!
*Organizing Online
* Political repression, economic crises and the widening wealth gap in countries could fuel growth in protest triggered by social media
* In effect, major social media companies (Google, Facebook, Twitter) could become gatekeepers of debate and dissent.
* Social media-organized protests led to U.S. Occupy Wall Street & other “Occupies”- http://www.flickr.com/search/?q=occupy&f=hp
* European activists have used social media to coordinate mass street unrest.
*Russian dissident bloggers have come under cyber attack from hackers suspected sympathetic to the Kremlin.
*China monitors and censors online debates.
* In Middle East, some countries arrest or threaten bloggers or those accused of spreading “malicious rumors”; individuals are sought out and made examples of.
*Digital activism in the Middle East http://www.bethkanter.org/emediat-activism/
*The Obama campaign did not invent anything completely new.
*Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to:
*raise money,
*organize locally,
*fight smear campaigns and
*get out the vote that helped them win.
*Social Media
Brandscape
* The world's major brands are engaging with customers through social media.
* Old city looks at 2005 list of top 20 global companies.
* New city sees how those companies stack up when it comes to social media engagement plus a new set of companies that are embracing social media are added
*We’ve moved from an industrial to an informational society.
*Thanks to social media, customers have ever increasing power over businesses.
*Google and Bing now place a higher priority on all things social (top of search lists)
*Interactive trends will redefine business*While social media marketing is currently low cost marketing (many tools
have free elements), it is estimated that this marketing spending will grow from millions (2009) to billions (2014) in the US.
* Businesses now see it as necessary, not evil and are shifting money away from traditional marketing. (bye, bye direct mail, newspapers and magazines)
* Challenge to develop new, innovative services (i.e. USPS)
* Results in new ways of thinking and advertising - Social Media Case Study: Audi – (video) http://www.socialnomics.net/2011/06/27/social-media-case-study-audi/
“We’re no longer lazy consumers of passive messages. Instead we’re active participants. We now get news through
the network we’ve created, and the news we pass to one another says
something about us.”Mike Laurie (mashable.com)
*The Impact
* Identity development
* Culture of youth
* Behavior and risk taking
* Family structures and relationships
* Human connectivity, intimacy, interpersonal relationships and communication
* Social skills and interactions
* Social etiquette, values, boundaries and norms
* Perceptions of, connection to, and interaction with others
* Empathy and apathy
* Community activism and digital compassion
* Political engagement
Social Media has had great influence over societal issues related to:
• Health (mental and physical)• Consumerism• Globalism• Government relations• The US Presidency• Mass communications• Sources of news and information• Concepts of reality and “truth”• Business and the work environment• Work habits• Educational influences, limitations
and attainment• Media (il)literacy• Personal safety and privacy
*20 Tips to Surviving and Thriving in Our Digital
World
1. If you haven’t yet, accept social media for what it is right now at this moment
2. Embrace it and have some fun
3. Become one with it – use it to your advantage: find inspiration and information
4. Engage/Get active
5. Gain an edge in your workplace
6. Don’t be fooled (Big Brother knows, be media and marketing-literate)
7. Balance your news input sources
8. Learn about others
9. Pay attention to youth
10. Pay attention to your body (breathe, stretch)
11. Slow down, write a hand-written note and mail it with a stamp
12. Talk to your partner face-to-face
13. Say hello to people in the elevator
14. Invite a friend out to dinner (leave your iPad home and put your cell phone on vibrate)
15. Be safe, be smart
16. Limit your circle of online “friends” and adjust your security settings
17. Google yourself
18. Think before you press the submit button
19. Put your phone down and drive
20. Talk to your children about their online id’s and safety (view their pictures/posts and friend them)
* Aboutourkids.org NYU Child Study Center, “Texting and Talking: Kids and Cell Phones” by Anita Gurian, Ph.D.Allbusiness.com - “Social Media for Small Biz: Your HR Survival Guide” – Evil HR Lady, 11.14.11
* Argylesocial.com
* Askmen.com
* Fastcompany.com
* Commetrics.com Forrester’s Interactive Advertising Models, July 2009
* Jeffbullas.com - “3 Big Reasons Why Social Media Marketing is Essential for Your Business” – Jeff Bullas, 5.11.11
* Nytimes.com - “How Obama Tapped Into Social Networks’ Power” – David Carr, 11.9.08
* Reuters.com - “Insight: Social media – a political tool for good or evil?” – Peter Apps, 9.28.11
* Socialmediamagic.com
* Socialnomics.net
* Thecollectivepc.com – “Chronic Pain in Kids…A look at what all that ‘texting and gaming’ is doing to their health.” – Dr. Blair Lamb, 8.23.11