The IDEO Process

The IDEO process – a 5 Step Method

1. Understand

2. Observe

3. Visualize

4. Evaluate & Refine

5. Implement

Are they really constraints?‏

Step 1: Understand

The market

The client

The technology

Step 2: Observe

What confuses?

What is hated?

What is not satisfied?

Step 3: Visualize

Do a roll play

Write a story board

Build a prototype

How will our solution solve the problem?

Step 4: Evaluate & Refine

Plan on several prototypes

Step 5: Implement

Commercialize

Market

The IDEO process – a 5 Step Method

1. Understand

2. Observe

3. Visualize

4. Evaluate & Refine

5. Implement

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