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The Idea

ObjectiveTo make them feel that Kotak has changed trading by giving self-traders intraday trading, absolutely free. The offer needs to be at the crux of the communication.

Behaviour

When it comes to intraday trading they currently pay 5 paisa to buy or sell, which comes to 10 paisa on a transaction. They make profit only beyond a 10 paisa rise. Therefore Kotak

announcing ‘Intraday Self Trading, Free’ is a huge advantage and game changer for a Kotak customer. One that will stop him from hesitating and allow him to invest freely and in a frenzy.

Scripts

How can we extend this?

Tracing the users life - PHYSICALLY

Tracing the users life - DIGITALLY

THANK YOU