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The Hyundai Project: Art + Technology · is the fourth episode of the 'HYUNDAI Meets' project, which was

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Page 1: The Hyundai Project: Art + Technology · <HYUNDAI Meets, The Hyundai Project 2015: Art + Technology at LACMA> is the fourth episode of the 'HYUNDAI Meets' project, which was

The�Hyundai�Project:�Art�+�TechnologyRandom�International�­�Rain�Room

Page 2: The Hyundai Project: Art + Technology · <HYUNDAI Meets, The Hyundai Project 2015: Art + Technology at LACMA> is the fourth episode of the 'HYUNDAI Meets' project, which was

In�March�2015,�the�Los�Angeles�County�Museum�of�Art(hereinafter�"LACMA")

and�Hyundai�Motor�announced�a�10-year�partnership�with�a�shared�vision

which�includes�the�support�of�Art�+�Technology�efforts.�World�renowned

All�exhibitions�presented�through�'The�Hyundai�Project'�are�selected�through

deliberate�discussions�at�the�museum,�and�by�principle,�Hyundai�Motor�will

exercise�absolutely�no�influence�over�the�decision-making�process.�As�the

LACMA�and�Hyundai�Motor's�support�of�Art�+�Technology,�The�Hyundai�Project:�Art�+�Technology

Page 3: The Hyundai Project: Art + Technology · <HYUNDAI Meets, The Hyundai Project 2015: Art + Technology at LACMA> is the fourth episode of the 'HYUNDAI Meets' project, which was

artists,�Random�International�and�Diana�Thater�start�the�series�of�exhibitions

to�come�to�LACMA.�The�exhibitions�part�of�the�LACMA�and�Hyundai

partnership�confirmed�until�2024�will�invite�artists�from�all�over�the�world

who�investigate�two�significant�fields�of�our�time�-�art�and�technology�-�and

address�the�intersection�of�the�two�fields.�

At�Hyundai,�we�firmly�believe�that�any�advancement�in�science�and

technology�is�best�founded�upon�people-centered�thought.�We�look�forward

to�sharing�LACMA's�creativity-driven�exhibitions�and�programs�in�Art�+

Technology�which�will�all�come�under�'The�Hyundai�Project'.

presenting�sponsor,�we�clearly�recognize�the�confidence�and�command�and

deeply�respect�the�decision�of�the�museum.��

Additionally,�Hyundai�will�participate�in�LACMA's�'Art�+�Technology�Lab',

which�offers�the�platform�for�artists�to�experiment�with�emerging�technology.

The�lab�provides�grants,�in-kind�support�from�leading�companies�and

facilities�to�develop�prototype�projects.�Through�Hyundai's�support,�the�Art�+

Technology�Lab�will�be�sustained�through�2020�and�it�is�our�hope�that�the

public�will�be�offered�chances�to�imagine�the�future�brought�on�by�the

convergence�of�art�and�technology�along�with�the�artists.

<HYUNDAI�Meets,�The�Hyundai�Project�2015:�Art�+�Technology�at�LACMA>

Page 4: The Hyundai Project: Art + Technology · <HYUNDAI Meets, The Hyundai Project 2015: Art + Technology at LACMA> is the fourth episode of the 'HYUNDAI Meets' project, which was

Meanwhile,�you�can�check�out�now�how�programs�supported�by�Hyundai�is

realized�in�terms�of�efforts�at�the�museum�-�“sharing�and�openness”,

“technology�and�art”,�“a�holistic�view�of�the�past�and�the�future”�-�through

the�<HYUNDAI�Meets,�The�Hyundai�Project�2015:�Art�+�Technology�at

LACMA>.

<HYUNDAI�Meets,�The�Hyundai�Project�2015:�Art�+�Technology�at�LACMA>�is

the�fourth�episode�of�the�'HYUNDAI�Meets'�project,�which�was�brought�to�you

to�share�the�innovative�exhibitions�and�works�presented�by�international

artistic�directors�and�the�insights�of�masters�of�the�contemporary�art.�Please

explore�the�first�Art�+�Technology�exhibitions,�<Rain�Room>�by�Random

International�and�<The�Sympathetic�Imagination>�by�Diana�Thater�with�our

HYUNDAI�Meets�fourth�episode.

Page 5: The Hyundai Project: Art + Technology · <HYUNDAI Meets, The Hyundai Project 2015: Art + Technology at LACMA> is the fourth episode of the 'HYUNDAI Meets' project, which was

Random�International,�the�London-based�artist�collective,�is�the�artist�group

for�the�very�first�exhibition�presented�as�part�of�'The�Hyundai�Project'.�The

large-scale�installation�<Rain�Room>�comes�alive�creating�a�space�within�the

museum�where�water�falls�continuously.�

The�<Rain�Room>�allows�visitors�to�walk�through�the�rain�without�being

drenched.�The�immersive�experience�not�only�features�the�actual�water

falling�around�but�also�the�sounds�of�heavy�rain�that�surrounds�the�audience

offering�a�fantastic�illusion.�Visitors�can�move�freely�in�the�room�as�the�work

The�Hyundai�Project:�Random�International�­�Rain�Room

Page 6: The Hyundai Project: Art + Technology · <HYUNDAI Meets, The Hyundai Project 2015: Art + Technology at LACMA> is the fourth episode of the 'HYUNDAI Meets' project, which was

The�exhibition�space�houses�a�continual�downpour,�visible,�audible,�and�even

a�hint�of�the�downpour�tangible�to�the�nostrils.�Visitors�step�through�the�ever-

falling�curtain�of�water,�but�not�a�drop�hits�the�body.�Standing�inside�the

<Rain�Room>,�one�can�hold�out�a�sheet�of�paper�in�the�surrounding

downpour�and�not�get�a�single�drop�on�it.�The�piece�was�shown�at�Barbican's

Curve�Gallery�in�2012�and�at�MoMA�the�following�year,�captivating�record

number�of�visitors�from�across�the�globe.�As�the�first�exhibition�of�the

Hyundai�Project,�100-square-meter�field�of�rain�has�come�to�LACMA�to�create

another�overwhelming�experience�for�the�audience.

uses�3D�tracking�cameras�that�follow�visitor�movements�and�relay

information�to�a�contraption�that�block�the�rain�from�falling�in�the�paths�of

people.�The�<Rain�Room>�shares�the�fantastic�interactive�relationship

between�light,�water,�sound�and�human�movement.�Random�International

collective�uses�science�and�technology�to�explore�associations�of�natural

phenomena�with�behavior,�responses�and�intuition.�The�creative�ideas

imagined�by�the�three�designers�of�Random�International�are�brought�to�life

through�varied�combinations�of�art,�design�and�state-of-the-art�technology.

Through�this�process�of�manifesting�ideas,�the�collective�presents�well-

polished�viewer-participation�installations�in�terms�of�technology�and�art.��

The�founding�directors�of�Random�International,�Stuart�Wood,�Florian

Ortkrass�and�Hannes�Koch,�studied�at�the�Royal�College�of�Art�in�London�and

established�the�studio�in�2005.�Additional�members�joined�along�the�years,

and�this�has�allowed�the�studio�to�create�even�more�technically�sophisticated

works.�The�<Rain�Room>�exhibition�at�LACMA�which�opened�on�November�1,

2015�was�planned�to�finish�on�April�24,�2016,�however�it�has�been�extended

until�November�22�2016,�thanks�to�the�incredible�response�from�the�public.

Page 7: The Hyundai Project: Art + Technology · <HYUNDAI Meets, The Hyundai Project 2015: Art + Technology at LACMA> is the fourth episode of the 'HYUNDAI Meets' project, which was