7/23/2019 The Honda Motor http://slidepdf.com/reader/full/the-honda-motor 1/14 The Honda Motor Company is a japanes based company. It’sPresident, CEO & Representative Director is Takahiro Hachigo . And the global headquarters for the Honda Corporation are located in Tokyo !apan. The ".#. headquarters for American Honda Motor Co Inc. are located in Torrance California. The Honda Motor Company $as founded by #oichiro Honda in %ctober &'(). He $as *ery interested in automobiles from a small age so he used to tune cars and enter them into races using his friend’s garage. As he gre$ up he decided to be in the automobile industry. He once got a contract for supplying piston rings for major car maker Toyota. +ut unfortunately he lost the contract as his products did not match the required quality. #o he $ent to *arious factories in !apan looking for $ays to impro*e the quality of the engines by making efficient piston rings. #oon he $as able to find a highly automated process to produce high quality piston rings. Toyota $as impressed by his product and bought it in &'(&. ,e-t he started a company called Tokai #eiki in order to produce his products at a larger scale. #oon Toyota bought (/ of the company and thus #oichiro and the officials at Toyota could built a lasting business relation. +ut a series of calamities damaged large portions of his company and this forced #oichiro to sell the remaining parts of his company to Toyota. In &'() he founded Honda Technical 0esearch Institute to sell customi1ed bicycles $ith attached motors. He had only &2 employees $ho $orked in a &3 sq ft. area. In &'(' after years of persistence Honda and his team $ere able to release the Model 4 $hich $as the first complete motorcycle they had made $ith their o$n parts. #oon the demand for this lo$ priced *ehicle increased and by &')( the Honda Company $as the 5orld’s largest manufacturer of motorcycles. They did not stop there but tried out different possibilities in that time period. In &')6 they $ere able to release their first e*er four $heel *ehicle in the form of the T6) mini pick7up truck. #oon they $ent on to e-pand their range of *ehicles and they produced their first car called the #8 #ports Car. In &'9) they *entured into lu-ury car segment and released the *ery
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The Honda Motor Company is a japanes based company. It’sPresident, CEO & Representative
Director isTakahiro Hachigo. And the global headquarters for the Honda Corporation are located in
Tokyo !apan. The ".#. headquarters for American Honda Motor Co Inc. are located in Torrance
California.
The Honda Motor Company $as founded by #oichiro Honda in %ctober &'(). He $as *ery
interested in automobiles from a small age so he used to tune cars and enter them into races
using his friend’s garage. As he gre$ up he decided to be in the automobile industry. He
once got a contract for supplying piston rings for major car maker Toyota. +ut unfortunately
he lost the contract as his products did not match the required quality. #o he $ent to *arious
factories in !apan looking for $ays to impro*e the quality of the engines by making efficient
piston rings.
#oon he $as able to find a highly automated process to produce high quality piston rings.
Toyota $as impressed by his product and bought it in &'(&. ,e-t he started a company
called Tokai #eiki in order to produce his products at a larger scale. #oon Toyota bought
(/ of the company and thus #oichiro and the officials at Toyota could built a lasting
business relation. +ut a series of calamities damaged large portions of his company and thisforced #oichiro to sell the remaining parts of his company to Toyota. In &'() he founded
Honda Technical 0esearch Institute to sell customi1ed bicycles $ith attached motors. He
had only &2 employees $ho $orked in a &3 sq ft. area.
In &'(' after years of persistence Honda and his team $ere able to release the Model 4
$hich $as the first complete motorcycle they had made $ith their o$n parts. #oon the
demand for this lo$ priced *ehicle increased and by &')( the Honda Company $as the
5orld’s largest manufacturer of motorcycles. They did not stop there but tried out different possibilities in that time period. In &')6 they $ere able to release their first e*er four $heel
*ehicle in the form of the T6) mini pick7up truck.
#oon they $ent on to e-pand their range of *ehicles and they produced their first car called
the #8 #ports Car. In &'9) they *entured into lu-ury car segment and released the *ery
>ak$heels carried out a sur*ey earlier this year $ith a total number of respondents o*er &k.
%ne of the categories for questions $as about $hat car brands do people dri*e out there J and
stuff related to that. The results $ere sort of e-pected.
#rand$s Mar%et Share:
+ecause $e only ha*e the F+ig ThreeG companies $ith dealerships J#u1ukiJ being the cheapest
co*ers 66/ Toyota 29/ and Honda has a market share of 28/. The remaining &(/ co*er all
other brands. The order makes sense $hen you get to see people’s perception of o*erpriced
brands $hich puts Honda to the most o*erpriced brand Toyota after that and #u1uki at the
third e-actly the re*erse order.
Model$s Mar%et Share:
A bit surprising but most of the cars out there are Corollas &6/ $hile it’s ri*al Ci*ic has &2/share. ,o$ that may sound good to Toyota people but only for a $hile because that &6/
consists the &.6 &.) and &.9 ?iter *ariants and a general perception is that 97'/ of Corollas
out there are &.6s so in this regard Indus people should be $orried about $hat they’re doing
$rong. More surprising facts #u1uki Mehran and Honda City ha*e same market share &/
$hich again is a *ery *ery good ne$s for Honda people because Mehran comes in different
price ranges some of them making less than one7third of $hat you $ould pay for a City. %ther
car models co*er (3/ of the market.
Poplarity:
FB-pectedG is $hat you $ould say because Toyota is the most popular brand among >akistanis
Honda after that and #u1uki at third. The reason for Toyota being so popular is their $orkhorse
JCorollaJ $hich has been present in our country for more than four decades maybe fi*e. This
car is so popular that I ha*e seen people $ho kno$ FCorollaG as the company rather than Toyota.
'ni(eness:
%nce again Honda takes it. The results sho$ that Honda makes the most unique cars Toyota the
second most and #u1uki again comes at the third rank.
)ality:
#omeone may say that Toyotas are more durable but $hen it comes to quality people’s opinion
is that Honda is the most high quality brand in >akistan. Toyota though comes at the second
Honda strive “to be a company that society wants to exist”. Through ourproduct manufacturing, sourcing of raw materials, sell them and presence ofour product as a source of mobility, we impact the society in many ways. Tobe good corporate citizen and to ‘giving bac to the society!, Honda hastaen di"erent initiatives for community welfare.
*REE MED+C- CMP
In rural areas generally good medical facilities are *ery rare. The *icinity of the CompanyManga Mandi and its surroundings is a back$ard area and lacks basic infrastructure. TheCompany arranged three one7day free medical camps in Manga Mandi *illage #ham ki+hattianand +ath *illage. Company doctors lady doctor and paramedical staff attended the patients and pro*ided them free medical ad*ices and medicines. In three medical camps a large number of
patients $ere gi*en treatment.
#-OOD DO!.+O! CMP
Honda Atlas Cars >akistan ?imited $ith association of =atmid =oundation arranged blooddonation camp at factory. =atmid =oundation is in*ol*ed in free medical assistance to more than) children suffering from thalassemia Hemophilia and other blood related disorders. Theassociates $ere *olunteers for this noble cause and a total of 93 bottles $ere collected. >residentof the Company Mr. Takeharu Aoki and ;ice >resident Mr. Akio Takemoto also donated their blood.
SCHOO- RE!OV.+O!, SHOES DO!.+O! & +!*RS.R'C.'REThe Company stri*es to contribute to societal $elfare through impro*ement in basic facilitiesinfrastructure of a local primary school for boys in Manga Mandi. Moreo*er the communityli*ing around our factory are poor people engaged in daily labor factory $orkers and farmers.Most of the primary class students attend school bare7footed or $ith slippers e*en in a fe$degree temperature of $inter. The Company arranged K distributed school shoes for all studentsof the primary school. The Company also impro*ed an %ff7 Multan 0oad path$ay leading to 8*illages adjacent to our factory. The deteriorated road conditions $ere unsafe for trafficmo*ement. The same $ere impro*ed for smooth flo$ of *ehicles and residents of the area.
/0o #y a Honda, 1e Plant a .ree2Honda has al$ays been at the forefront of inno*ation K de*elopment of en*ironment friendly products. The Company launched a campaign of FLou buy a Honda 5e plant a TreeG at the startof current year. The idea $as to contribute and promote green K healthy en*ironment for ourfuture generations. The Company planted a tree on behalf of our customers for e*ery Honda carsold during 2&67&(. A total of 266 trees $ere planted throughout >akistan.
Honda is the world!s largest manufacturer of engines and has earned its
reputation for unsurpassed )uality, performance and reliability.
Honda always keep in mind the basic needs of its consumers and try to fullil their needs as
per their desires. They have introduced Hybrid cars keeping in view the environmental
needs. They always try to give their customer best before its competitors. They have several
services centers in every city of Pakistan for convenience of its customers. In past we have
seen that Honda has taken remarkable steps to facilitate their customers rather than
increasing their own sales. In 2007-8,considering it its responsibility,Honda recalled 6(( of
its %dyssey mini*ans because a malfunctioning computer could cause Fhea*y and une-pected braking
$ithout the dri*er pressing on the brake pedal and $ithout illumination of the brake lamps.G 0ecalls
affected the *alue of a specific brand and it took the company a long time to reco*er from the damage to
its reputation.0ecently Takanobu Ito, who had been Honda’s CEO since the past six years
announced that he would be stepped down in June this year due to the lapses in quality inHonda cars. Takata which was a major parts supplier, built the air bags which were installed
in cars 2002 to 2008 and some of those airbags could deploy explosively, injuring or even
killing car occupants. Takata which was a major parts supplier, built the air bags which were
installed in cars 2002 to 2008 and some of those airbags could deploy explosively, injuring
or even killing car occupants.
He was replaced by the Takahiro Hachigo, who was R&D executive and had been working
on introducing the outgoing CEO’s reforms to fix the issues Honda had.