The Holidays Are Heating Up How Online Retailers Can Win in 2014 HOW RETAILERS DID IN 2013 Desktop eCommerce spending was a record $46.5 billion in 2013 Mobile ecommerce grew by 50% in 2013 Mobile made up 29% of holiday ecommerce orders Customers are looking to the web for gift recommendations more than ever. Make sure your store is SEO optimized and geared toward your target market. Set up a content delivery network to prepare for a spike in traffic and prevent your store from crashing Learn what your customers are looking for this year. It’s 100% free and highly effective. 67% of consumers expect a response on social media on the same day. Crunch your numbers from last year to get an idea of what sold best and in what quantities. Forecast what will be trending in the future and which of your products will best build on that. By November 2014, more than 20% of online sales and over 43% of site traffic will be generated by mobile devices. Optimize your store for search engines Get your store ready for mobile shoppers Increase customer reach with social media Amazon sold a record 426 items per second during the 2013 holiday season Plan your promotions Plan out the most effective times for discounts and offer special deals to early shoppers to decrease the chance of late holiday arrivals. Determine your best sellers with big data and scale up inventory 50% Amazon customers purchased enough Crayola Marker Makers to be able to draw a line around the world four times! It’s time to gear up for the holidays and your prices matter more than ever. Get your pricing strategy wrapped up in a bow with Wiser. 442 Post Street, 8th Floor San Francisco, CA, 94102 1 855 469 4737 www.wiser.com Sources: Time, ComScore, BGR, IBM, Bigcommerce WHAT TO EXPECT IN 2014 of consumers webroomed last holiday season INCREASE IN COMPARISON SHOPPING of consumers showroomed last holiday season 46% 69% Webrooming is when shoppers research products online, but opt to buy them in a physical store. Showroomers browse products in stores and then choose to buy them online. $46.5 BILLION UPS and FedEx had to refund shipping costs due to major delays last holiday season, resulting in decreased brand value and customer satisfaction. SHIPPING CONSCIOUS CONSUMERS x426 WAYS RETAILERS CAN PREPARE FOR THE 2014 HOLIDAY SEASON 1 2 3 4 5 6