The Hero's Journey - Leveraging Screen Australia to drive tourism

Page 1 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/2.jpg' width='140' height='200' /> MORE THAN PLACE

Page 3 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/3.jpg' width='140' height='200' /> IT’S A BIG CHALLENGE

Page 4 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/4.jpg' width='140' height='200' /> AUSTRALIAN STORYTELLING

Page 5 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/6.jpg' width='140' height='200' /> THE HERO’SJOURNEY

Page 7 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/8.jpg' width='140' height='200' /> THE HERO’SJOURNEY

Page 9 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/9.jpg' width='140' height='200' /> HEROES WANTEDENQUIRE WITHIN

HEROES WANTED

Page 10 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/10.jpg' width='140' height='200' /> CREATE AHERO’SJOURNEY

Page 11 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/11.jpg' width='140' height='200' /> OPEN THE VAULT

Page 12 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/12.jpg' width='140' height='200' /> TIERSOF OUTREACH

Page 13 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/13.jpg' width='140' height='200' /> WHILE THE CAMERAS ARE ON US

Page 14 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/14.jpg' width='140' height='200' /> HEROICALLYSHORT

Page 15 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/15.jpg' width='140' height='200' /> THE PERFECTHOST

Page 16 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/16.jpg' width='140' height='200' /> CONTENT IS A SAFE BET

Page 17 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/17.jpg' width='140' height='200' /> DIGITALFOR EVERYDEVICE

Page 18 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/18.jpg' width='140' height='200' /> Londoner triumphs with heroic Australian journey

Page 19 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/20.jpg' width='140' height='200' /> A MEASURED RESPONSE

Page 21 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/21.jpg' width='140' height='200' /> LEAVEIT OPENFORGOOD

Page 22 <img data-url='document/the-heros-journey-leveraging-screen-australia-to-drive-tourism.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: The Hero's Journey - Leveraging Screen Australia to drive tourism' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022061206/5482744fb4af9f40118b4581/html5/thumbnails/22.jpg' width='140' height='200' /> @benshipley