- 1. A marketing campaign is everything that the distributors
have published in order interest a wider audience and to make their
product more known. Successful marketing campaigns use cross media
platforms to reach a wide audience, for example: Trailer, Print,
Radio, Web, TV. They also use continuity between their products and
will have a USP. They use different formats of media to advertise
their products so that they reach a wider and more varied target
audience. MARKETING CAMPAIGNS
2. THE HANGOVER PART III The Hangover 3 is an American comedy,
it is the sequel to the 2011 Hangover 2 which reached $581,464,305
at box office. The Hangover 3 is produced by Legendary pictures and
distributed by Warner Brothers Pictures. The production company
budgeted $103 million to produce the film and since it has been
released on May the 20th it has already made $272,874,000 through
box office. The 3 movies all together have been very successful in
the industry. 3. THE HANGOVER 3 FILM TRAILER Above are two trailers
for The Hangover 3. The top trailer is the official trailer for the
film, this was released in April 11 2013 before they released this
they released a teaser trailer on the 27th of March 2013 to show
the viewers a little taster of the film. The trailers were
initially released onto YouTube for viewers to watch them, they
were then later released onto TV to reach a wider audience and to
make the public more aware of the film. Film trailer 1 Film trailer
2 4. The Hangover 3 have a huge poster campaign with over 20
different posters. They all vary with different characters featured
on them, some have individual characters featured, some are group
posters and some even have the animals that are in the film
featured on them, for example the monkey or the giraffe. More than
half of the posters have the headline It all ends. this shows the
readers that it is the end of the trilogy and the end of an ere.
The posters all have the same sort of layout which created
continuity between their products. The reason for creating so many
different posters to advertise the film is so that they can reach a
wider audience and so that they appeal to different audience
segments. 5. ANALYSIS OF POSTERS This is one of the main posters,
It has all 3 of the main character featured on it, this will
attract a much wider audience as people will know straight away
which which movie the poster is from. As you can see this poster
has the same heading as the third poster which shows continuity.
All 3 posters have the same sub heading Part III This type of
poster features a single character. This poster would attract more
females as it features Bradley Cooper who is an attractive actor.
This is another main poster, the reason it is so popular is because
it shows two of the characters having conflict which will attract a
big audience as it will entice people to watch it to see what
happens. 6. ON THE WEBSITE The Hangover website is full of
advertising ways in which to promote the film. As soon as you open
the website cinema dates pop up onto you screen, this shows the
viewers that the film is already out in the cinemas, where and what
time they are shown. The website also has a gallery on it where you
can view pictures of the cast and films by clicking on the tap at
the top. There is also a tap situated at the bottom of the screen
which shows you Alan's Tumblr if you click on it, this shows you
more about his character and what he enjoys. Again on this tab at
the bottom it also shows a game that you can play Giraffe or duck
which is a scene from the movie featuring the giraffe. All of these
features on the website help to promote the movie and target a wide
audience by having games for the younger audience, music and
pictures for the older audience.