The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider Chair, VIVA Outreach Committee University Librarian Virginia Commonwealth University
Mar 29, 2015
The Hand-Held Tsunami:What does it mean for library services, content…and VIVA?
John UlmschneiderChair, VIVA Outreach Committee
University LibrarianVirginia Commonwealth University
Handheld tsunami? What tsunami? 21 million households are wireless only
U.S. mobile user send/receives 357 text messages per month
Average # of text messages > average # of phone calls
26 million mobile subscribers use a smartphone device
Apple sold 6.9 million iPhones and 11 million iPods in July – Sept. 2008 alone
Biggest selling computers are lightweight laptops
Emerging market: netbooks and ultraportables – smaller screens, full keyboards, feather weight, full connectivity
Sources: Nielsen Mobile; MarketWatch; Gizmodo
So what’s the problem? Content delivery today is built on paradigm of desktop computer
Service delivery rests on tradition of personal contact, desktop computer, telephone
The future will not rest on this foundation
The future is a 5” x 3” screen
The future is gesture manipulation of content, voice interaction, ubiquitous access to any content
The future is content designed for mobile platform
Sources: Nielsen Mobile; MarketWatch; Gizmodo
Handheld devices: examplesPalm Treo 750
LG Oz
Sony Bookreader
Amazon Kindle
Handheld devices: examples
Nokia N810
Blackberry Curve
Samsung i907
HP iPAQ
Handheld devices: examples
Apple iPhone
Samsung Instinct
LG KP500
Netbooks and ultraportables
T-Mobile G1 Google Android
Asus Eee S101
Pepper Pad 3
Handheld devices: uses
e-knowledge: portable, virtual environments
mobile search, update, communicate
e-books mobile data resources: PDA reference etc.
Four key developments E-ink
Stingy with power, rugged Book-like reading experience
Gesture, touch, voice interface Flexible, intuitive, natural Haptic tactile feedback Enriches content as well as navigates content
Fidelity to the legacy experience Pages generally resemble desktop experience Video, audio, text capabilities like desktop
Mobilized content, compelling content business model Content designed for mobile environment Revenue sharing through channeled store experience: catalyzes access to
content generated by business
E-ink technologies
Gesture and touch
Spoken word/voice
Fidelity to what we know
Fidelity to the desktop web experience Pages in general look, act the same Display optimizes to user’s specifications
No compromise on presentation of content Video, audio, text capabilities like a laptop Native format not an obstacle: Word files, PDF, Excel spreadsheets, JPG,
MPEG4, MP3
BUT: creating content not a core feature Access, display is the focus Limitations of input devices, display, and power prohibit anything beyond
rudimentary text and photographs
Mobilized content: moving beyond what we know
Now fading: content packaged for specific handheld devices PDA reference works, books, etc. Keyboards
The future: content tuned for next generation smartphones High resolution screens Touch and gesture control Tactile feedback Fidelity to the “normal” web experience
AND
Content provided through integrated, channeled storefront Amazon, iTunes E-books Virtually every form of publishing and entertainment, without impediment
of copy protection
Mobilized content: examples
Mobilized content: examples
http://google.com/gwt/n/
http://skweezer.net
Mobilized content: examples
Mobilized content: examples
Encyclopedia Britannica mobileStanza for iPhone
Mobilized content: examples
Mobilized content: examples
iPhone AppStore
Mobile platform becoming the standard platform
Search and discover tools designed for mobile platforms
Interaction designed for non-keyboard modalities: gesture, manipulate, feel
Voice interaction whenever practicable
Specialized devices for books
One device for everything else…until technology catches up
Key for VIVA and libraries: are we attending to these enormous changes?