The Hamburger Business. Read out the words tidy impress expand branch Arranged neatly and with everything in order To make feel respect and liking To.

The Hamburger Business

Read out the words• tidy

• impress

• expand

• branch

• Arranged neatly and with everything in order

• To make feel respect and liking

• To become greater in size or importance

• A local office or a shop belonging to a large company

Read out the words

• read• no doubt• establish/ set up• stand for

• To have sth. written on it• Certainly; it must be true• To start or create• To be the short form of a wo

rd or the symbol for sth; to represent

• This big fire was ____________ caused by someone smoking.

• Most people know that the letters “UK” __________ the “United Kingdom”.

• The restaurant was __________ by Mr. Li, so Mr. Li just had complete ownership of it.

• He suggested they set up other _________ there

no doubt, establish, stand for, branch

no doubt

stand for

established

branches

• The fashion company has ___________ the business by setting up three more outlets in the downtown area.

• It _______ on the post “Smoking is not allowed here.”

• The boy is ________ and never goes to school without combing his hair.

• The visitors were greatly ___________ by the exhibition.

expand, read, impress, tidy

expanded

reads

tidy

impressed

Translation参观上海时，给我印象最深的是近十年发生的巨大变（ impress ）

• 毫无疑问，很多年轻人已经深深沉迷于电脑。（ no doubt ）

• 他把他的小公司扩展为世界知名的大公司。（ expand ）

• 这三个字母代表世界贸易组织。（ stand for ）

• 自从 1975 年麦当劳被引进到香港后，已建立了 90 多家快餐店。（ establish ）

•What impressed me most when /while I was visiting Shanghai was the great changes that had taken place in the past ten years.

•There is no doubt that many young people are keen on computer.

•He expanded his small company into a world-famous enterprise.

•The three letters stand for the World Trade Organization.

•Since McDonald’s was introduced into Hong Kong in 1975, over 90 outlets have been established.

McDonald’s

Big Mac 巨无霸 Chicken McGrill 烤鸡肉堡

Cheeseburger 奶酪汉堡

Filet-O-Fish 麦香鱼

Chicken Mc Nuggets 鸡块

French Fries

Ice Cream Cone 冰淇淋蛋筒

(Apple) Pie

Milk Shake

egg tart

spicy wings

Reading

Before it was opened for business

After it was opened for business

Customers:

Staff:

Food:

Name:

What did Ray Kroc see?

clean the stand and the car parkmake everything neat and tidy

many

cheerful, fast and polite

excellent

McDonald’s Hamburgers

Read the magazine article below about the history and development of McDonald's.

Give the right orders• The McDonald brothers started the business. • There were 100 McDonald’s. • The first McDonald’s in Beijing was opened. • Ray Kroc opened his first McDonald’s.• They had 30,000 outlets.• Ray Kroc visited McDonald’s for the first time.• McDonald’s opened in Shenzhen.• Ray Kroc bought the business from the

McDonald’s brothers• McDonald’s opened in Hong Kong• McDonald’s adopted the motto ‘Q. S. C. & V.’

1

59

310

2

8

6

7

4

What happened during the following years?

1948

1954

1955

1956

1959

1961

McDonald’s was a small business in California, the USA

Ray Kroc decided to go and visit McDonald’s

Kroc opened his first McDonald’s near Chicago

McDonald’s adopted its motto “Q.S.C&V”

The 100th McDonald’s was opened

Kroc took over the complete ownership

What happened during the following years?

A new McDonald’s was being opened every day

There were over 3,000 restaurants

McDonald’s came to Hong Kong

1. McDonald’s was introduced into Shenzhen

1972

1974

1975

1990

2005 McDonald’s had over 30,000outlets round the world

2.McDonald’s established its largest restaurant in Moscow

Questions • What’s the motto of McDonald’s? what

does it stand for?

• Q. S. C. & V.

• How does the Moscow McDonald’s make sure that it has good chips?

• It imports the potatoes for the chips, and teaches farmers how to farm, harvest and pack them properly.

Questions• What is the secret of McDonald’s good

service?

• It has one of the best training programmes in the world.

• What does the writer suggest may happen in the future?

• The writer suggests that McDonald’s may open a restaurant on the moon.

Conclusion

• the key to the success of McDonald’s

MottoQ. S. C. & V. detail+ = success

Tips for motto design• Quality, Service, Cleanliness and Value

• Faster, higher, stronger

• Better City, Better Life

• Mottos are short sentences or phrases used as guides or rules. Remember—less is more.

Try to design a motto for sth. (eg: a restaurant, a shop, a bar, a school …)

• School

• Serve and obey

• Work hard and play hard

• Study now, and dream will come true

• Restaurant

• Great food, great location, great cocktails.

• Smells good! Tastes better!

• Service first!

Homework • Write a summary of the history of

McDonald’s. (The first sentence has been given)

• McDonald's is the biggest fast-food company in the world….