The Gunn Report euroforum: communication 2005 Vienna, April 13 The Gunn Report Creative Sunday Athens, May 29, 2005 The Gunn Report Combines the Winners Lists for the top 52 Award Shows on the planet (32 TV, 20 Print) Establishes the Annual Worldwide League Tables for Agency Networks (20) Advertisers (25) Agencies (50) Countries (25) Directors (25) Print (50) Production Cos (25) TV/Cinema (50) “Le Gunn Report est à la Publicité Mondiale ce que “La Voiture de l’Année” est à l’Industrie Automobile et “Les Oscars” à l’Industrie de Cinéma”. Marie-Catherine Dupuy (TBWA\Paris) “Through our sponsorship of The Gunn Report, P&G is sharing our belief in the power of creative and applauds our peers in the advertising industry who have gained the recognition of the industry’s most respected juries in advertising festivals around the world.” Jim Stengel, Global Marketing Officer, Procter & Gamble
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The Gunn Report
euroforum: communication 2005
Vienna, April 13
The Gunn Report
Creative SundayAthens, May 29, 2005
The Gunn ReportCombines the Winners Lists for the top 52
Award Shows on the planet (32 TV, 20 Print)
Establishes the Annual Worldwide League Tables for
“Le Gunn Report est à la Publicité Mondiale ce que “La Voiture de l’Année” est à l’Industrie Automobile et “Les Oscars” à l’Industrie de Cinéma”.
Marie-Catherine Dupuy(TBWA\Paris)
“Through our sponsorship of The Gunn Report, P&G is sharing our belief in the power of creative and applauds our peers in the advertising industry who have gained the recognition of the industry’s most respected juries in advertising festivals around the world.”
Jim Stengel,Global Marketing Officer,
Procter & Gamble
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“In these rapidly changing times, creative that connects with the consumer is what will set advertisers apart. Through Donald’s passion and commitment for creative advertising, The Gunn Report has become the globally respected authority on ‘creative’ success.”
Jim Stengel
Commercials5 we’ll remember from 2004
Countries
The Most Awarded Countries 2004
561739Canada (8)10.
622438Spain (6)9.
716110Singapore (10)8.
731360Thailand (7)7.
TOTALPrintTV
The Most Awarded Countries 2004
813546Brazil (5)
813150Argentina (4)5=
835033Germany (9)4.
944648France (3)3.
TOTALPrintTV
1. USA (1) 158 76 234
2. Great Britain (2) 117 71 188
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Latin Bloc v. Mainstream Europe v. Leaders of Asia
(+43.2%)66.346.3Leaders of Asia
(+49.5%)88.559.2Mainstream Europe
(-9.1%)74.982.4Latin Bloc
Ave Winner Points
2004
Ave Winner Points
1999-2003 Advertisers
The Most Awarded Advertisers 2004
1587BMW (13=)10.17143Mini (4)9.18-18Soken DVD Player (-)18513Axe (+ Lynx) (6=)7=26-26Budweiser (6=)6.