The gulf airlines

THE GULF AIRLINESEntering the Western market.

DUBAI

• Tourism push

• Flights canceled

• $10 million seed money

• Emirates is born

IN THE BEGINING

• 4 planes

• 3 destinations

• 260,000 passengers.

• 1987

• Opportunity to perform

• Europe

• An endeaver

• 1990

• 21 cities

MOVING WEST

• 10 years

• New York

• TVs

• 30 percent

• GDP

1993 ESTABLISHED

1997 ROYALY RE-ESTABLISHED

2011

2003

$136 MILLION

GEOGRAPHICAL CENTRAL

How do you move from obscurity to opportunity?

HOW TO MARKET TO WESTERN FLYERS?

MARKETING A NEW QUALITY BRAND

• Their main objective was to rebrand themselves to the western flyer and plant themselves in the very center of western cultural mainstream.

• Their ultimate goal was for potential western passengers to view their airline as:

• Advanced

• Glamorous

• Friendly

• Chic

DIFRENTIATIONARE ALL AIRLINE CLASSES CREATED

EQUAL?

EMIRATES ECONOMY CLASS RYANAIR ECONOMY CLASS

WITH PREMIUM CABINS, SOME ARE DEFIANTLY MORE EQUAL THAN OTHERS!!!

QATAR AIRWAYS BUSINESS CLASSELAL BUSINESS

CLASS

FIRST CLASS SAMPLESUNITED AIR FIRST

CLASSELAL, YOU CALL THAT FIRST CLASS?!

ETIHAD AIRWAYS FIRST CLASS

BAR ON THE PLANE

FIRST CLASS BATHROOM AND SHOWER

EMIRATES JENNIFER ANISTON ADJENNIFER ANISTON AD

AN ARAB AIRLINE?

SPORTS SPONSORSHIPS

QATAR AND BARCELONA

QATAR AND BARCELONA AD

AIRLINE RANKING IN 2015 ACCORDING TO SKYTRAX

Qatar Airways - Number one airline of 2011, 2012 & 2015

Best Business Class of 2013 & 2014.

Emirates – 5th Place in 2015

Etihad Airways – 6th place in 2015.

SUCCESS STORIES OF BIG THREE

Qatar Airways - 150 destinations- covering Europe, the Middle East, Africa, South Asia, Asia Pacific, North America and South America

Etihad Airways - 67 countries, operates 116 aircraft, offers more than 260 flights per day and from Abu Dhabi International Airport. New destinations include Dallas, Los Angeles and San Francisco.

Emirates- covers more than 70 countries over six continents, operates more than 220 aircraft

PROFIT OF BIG THREE IN 2014

Qatar Airways -with 103 million of profit in 2014

Etihad Airways - $73 million in 2014, up from $48 million a year earlier.

Emirates - $1.2 billion of profit in 2014

NUMBER OF PASSENGERS ADDED IN LESS THAN A DECADE

GULF AIRLINES WISH YOU SAFE AND HAPPY PURIM !