MUSIC HAS NO BORDERS THE GROWING IMPACT OF INTERNATIONAL MUSIC INTEREST IN INTERNATIONAL GENRES Q: WHICH, IF ANY, WORLD MUSIC/SOUNDS ARE YOU INTERESTED IN? Q. IN THE LAST TWO YEARS, WOULD YOU SAY YOUR INTEREST IN WORLD MUSIC/SOUNDS HAS... 73% among 16-24 year olds RISING TO: 67% among 25-34 year olds 54% OF THE TOTAL SAMPLE WERE INTERESTED IN AT LEAST ONE GENRE OF WORLD MUSIC 10 14 15 12 8 5 5 Total 28 41 35 27 22 21 19 Latin 24 21 30 25 24 26 19 Caribbean 20 28 25 21 17 16 14 European 10 13 20 17 15 11 6 African 10 25 16 10 5 4 1 South East Asian e.g K-Pop Indian (e.g Bollywood, Bhangra etc.) 6 10 9 7 2 4 2 Arabic 16-24 25-34 35-44 45-54 65+ Increased a lot Increased a little Remained the same Decreased a little Decreased a lot MUSIC IS ITS OWN LANGUAGE - I DON’T NEED TO UNDERSTAND THE LYRICS TO APPRECIATE AND VALUE THE EMOTIONS MUSIC MAKES ME FEEL. STREAMING MUSIC HAS INCREASED THE AMOUNT OF MUSIC AVAILABLE TO ME AT ONCE. THIS HAS INCREASED MY WILLINGNESS TO SEEK NEW MUSIC TO LISTEN TO. ALMOST A 3RD (29%) of the US population said their interest in world music/sounds has increased in the past 2 years 11 28 16 10 6 2 1 18 33 26 17 14 9 6 61 35 53 63 72 72 72 5 3 3 3 5 4 6 9 5 1 4 4 10 11 Total 16- 24 25- 34 35- 44 45- 54 55- 64 65+
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MUSIC HAS NO BORDERSTHE GROWING IMPACT OF INTERNATIONAL MUSIC
INTEREST IN INTERNATIONAL GENRES
Q: WHICH, IF ANY, WORLD MUSIC/SOUNDS ARE YOU INTERESTED IN?
Q. IN THE LAST TWO YEARS, WOULD YOU SAY YOUR INTEREST IN WORLD MUSIC/SOUNDS HAS...
73% among 16-24 year olds
RISING TO:
67% among 25-34 year olds
54%OF THE TOTAL SAMPLEWERE INTERESTED INAT LEAST ONE GENREOF WORLD MUSIC
10
14 1512
85 5
Total
28
41
35
27
22 2119
Latin
2421
30
25 2426
19
Caribbean
20
2825
2117 16
14
European
1013
2017
1511
6
African
10
25
16
10
5 41
South East Asiane.g K-Pop
Indian(e.g Bollywood, Bhangra etc.)
6
10 97
2 42
Arabic
16-24 25-34 35-44 45-54 65+
Increased a lot Increased a little Remained the same Decreased a little Decreased a lot
MUSIC IS ITS OWN LANGUAGE -I DON’T NEED TO UNDERSTAND THE LYRICS TO APPRECIATE AND VALUE THE EMOTIONS MUSIC MAKES ME FEEL.
STREAMING MUSIC HAS INCREASED THE AMOUNT OF MUSIC AVAILABLE TO ME AT ONCE. THIS HAS INCREASEDMY WILLINGNESS TO SEEK NEW MUSIC TO LISTEN TO.
ALMOST A 3RD (29%)of the US population said their interest in world music/sounds has increased in the past 2 years
11
28
16
10
6
2
1
18
33
26
17
14
9
6
61
35
53
63
72
72
72
5
3
3 3
5
4
6
9
5
1
4
4
10
11
Total
16-24
25-34
35-44
45-54
55-64
65+
WOULD YOU SAY YOUR INTEREST IN WORLD MUSIC/SOUNDS HAS...
Q. AND, IN THE LAST TWO YEARS, WOULD YOU SAY YOUR INTEREST IN LISTENING TO MUSICIN A DIFFERENT LANGUAGE (I.E. NOT IN YOUR NATIVE LANGUAGE) HAS...
TO WHAT EXTENT DO YOU AGREE/DISAGREE WITH THE FOLLOWING STATEMENTS? % AGREEING…
49% among 16-24 year olds
RISING TO:
29% among 25-34 year olds
Increased a lot Increased a liittle Remained the same Decreased a little Decreased a lot
25%25% 23% 20%
I THINK WORLD SOUNDS ARE
CHANGING MUSICFOR THE BETTER
I’M LIKELY TO LISTEN TO MORE WORLD
MUSIC IN THE NEXT FEW YEARS
I’M LIKELY TO LISTEN TO MORE MUSIC IN
DIFFERENT LANGUAGES IN THE NEXT FEW YEARS
WORLD SOUNDSARE THE FUTURE
OF MUSIC
20%STATED THEIR INTEREST IN MUSIC IN A DIFFERENT LANGUAGE HAS INCREASED IN THE PAST 2 YEARS
6
19
9
4
3
2
0
14
30
20
14
8
6
6
67
46
63
70
76
76
74
3
3
3
4
4
5
3
9
3
4
8
9
12
17
Total
16-24
25-34
35-44
45-54
55-64
65+
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