The great unbundling.

The great unbundling

About today

#trendsinsocialapps

#whyitshappening

#opportunities

#whatsnext

THE BRUTAL

KINGDOM OF

SOCIAL MEDIA.

friendster

Orkut

Bebo

MultiplyYahoo360

ICQ

MSN Messenger

Y! Messenger

G+ Hi5

THE ONE TRUE

KING.

HOW MUCH IS

TOO MUCH?

THE EXODUS

HAPPENED.

Morgan Stanley

ONE OF THE

WORST RECEIVED

APPS ON

MOBILE.

All about

cool photos.

Text

messaging will

do it for me.

SAY IT BETTER

WITH

STICKERS

DIFFERENT

APPS FOR

DIFFERENT

PEOPLE

VIDEOS

BECOME

SNACKABLE.

FROM INSTANT

PHOTOS TO

INSTANT VIDEOS

HYPERLAPSE from Instagram

from Twitter

SHORT

LOOPING

VIDEOS

Spare a thought for #NZ , what a tournament

they had. The @BLACKCAPS can hold their heads up high. #cwc15

WATCH VIDEO

OF ANYTHING

HAPPENING AT

THIS EXACT

MOMENT

(THE NOT SO)

NEW KID ON

THE BLOCK.

THE GREAT UNBUNDLING

IS THE NEED FOR COMPANIES TO PROVIDE

APPS TO CATER TO DIFFERENT AUDIENCES

WITH DIFFERENT WAYS OF EXPRESSING

THEMSELVES AND DIFFERENT FORMAT OF

CONTENT THEY WANT TO ENGAGE WITH.

#whyitshappening

80% of millennials

are made up of

Gen C. I share, therefore I am.

creation, curation, connection, community

Venturing out of

mainstream.

90% Kiwis will have

access to 4G in

2 years.

INTERNET APPS

41% OF ALL VC

INVESTMENTS.

#opportunities

KEEP IT NATIVE.

QUALITY NOT

QUANTITY.238k

active users

400k active users

30k

users

70% - NOW

20% - NEW

10% - NEXT

GUIDED BY

INSIGHTS AND

IDEAS.

#whatsnext

Facebook

Messenger

headed by ex-

PayPal head.

Snapchat partner

with Square to

allow you to send

cash to friends.

Twitter & Pingit to

offer swift & secure

payment using.

From engagement

to conversion.

#thx4urtime

EMBRACE FRAGMENTATION