The Golden Ratio of Branding And Success

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“The Golden Ratio of Branding And Success”

Balance is the basis of worldly existence.

Those who try to break it ultimately fail.Copyright © Logo Design Consultant™, a custom logo design company.

Just imagine what would happen if the earth moves a couple of inches towards

sun.

This would mean total destruction of life.

Only because “the balance was disturbed”.

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In science it is known as the Golden Ratio.

Its approximate value is 1.618.

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• Always wondered what is so special about Mona Lisa?

• Does it seem like just another painting? Its not…

• It’s the most amazing application of Golden Ratio.

Take a closer look

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Talking about branding let’s see how AMA (American Marketing Association) defines a Brand.

A brand is:• a name, • a term, • a sign, • a symbol or design, or • a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

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Let’s talk about the symbol/design or logo part.

What are the bases of constructing one such logo which can

• Maintain the balance

and

• Successfully project everything about your business at the same time?

This is where comes in to play:The Golden Ratio

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Apple was selling only around 6 million iPods by the year 2005.

In 2006 their sales jumped up to 14 million iPods. What is it that they did to their product?

Along with other changes they actually transformed their product look using The Golden Ratio.

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The hottest product which Apple had in 2005 was NANO 1G IPod.

As soon as they launched the Classic 5g model their sales

doubled.

Among other things which they did to their product design was the application of Golden Ratio.

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As soon as a new object is created it develops a ratio or a relationship with all the already existing objects around it.

Your being aware of the existence of this ratio is not making any difference to the world but to yourself only.

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Those who used Golden Ratio always came up with master pieces and are often referred to as

SUCCESS STORIES.

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