The gold is in the list

Maciej OssowskiDirector of EducationImplix / GetResponseLondon, 21 Nov. 2012

Director of Education Dept.

Implix / GetResponse

1998

The start of GetResponse.com(one of the first email marketing platforms in the world to follow

the anti-spam rules)

Anti-spam rules

Today: 250.000 Customers, 185 countries, 160 employees

What would you like to learn What would you like to learn about email marketing?about email marketing?

Changing every pound invested in email marketing into

40 GBP return

*DMA study, 2011

Increase sales with email marketing and nurture relationships with Customers...

44% respondents claim that they feel more attached to a company that sends them newsletters

*Epsilon study, 2008

Never buy an email list!

way 1

UseSign up formseverywhere!

Sign up form – best practices

• Validating data in real time• Double opt-in: subscription confirmation• Checking duplicates• Verification of email’s syntax• Limited number of inputs (2-3)• Hints (“Did you mean Yahoo.co.uk?”)

Average sign up rate (in the ideal world)

10%

Regular in-line form

Horizontal form

Registration form

way 2

Social Media!

• Install a sign up on a Facebook fan page (convert fans to subscribers)

• Automatically publish newsletter on FacebookTwitter

• Publish newsletter archive links on FB / Twitter

• Give subscribers the opportunity to share theemail in social media

Get Social!

way 3

FB Connect: as easy as it gets

way 4

Give away something extra!

•Free tips, pictures, ringtones

•Contests with prizes

•Discount codes, promo codes

•Raports, whitepapers, ebooks

Can’t get everyone an Aston?

Try one of those bonuses:

Motivation: discounts (B2C)

Motivation: content (B2B)

way 5

Email Marketing + QR codes

Printed materials

Events

way 6

“Prior to adding the lightbox, we were getting 80-100 new subscribers per month on our home page subscription sign-up form. With the lightbox added, this number immediately grew remarkably”

• 388 in August

• 478 in September (a 482% increase)

• 413 in October

way 7

The Social Proof

According to Nielsen:

70% of consumers trust online reviews

92% think word of mouth is the most trusted form of

advertising.

way 8

Make them feel special

way 9

Sign up form + a blog post

way 10

Print forms (loyalty programs, hotel check-ins, etc.)

Thank you!Thank you!

Mac OssowskiMac Ossowski

Director of EducationDirector of EducationImplix / GetResponseImplix / GetResponseGetResponse.pl GetResponse.pl

[email protected]

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