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The Godfather Guide to Social Media Influence

May 10, 2015

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Business

This presentation is an overview of social media influence. It includes popular tools Klout, Peer Index, mBlast, Grader and Twitalyzer. There is also a link to more resources on influence.

It was given at the Triangle Social Media Club (@SMCTriangle) meeting on January 20, 2011 in Raleigh NC.
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Page 1: The Godfather Guide to Social Media Influence
Page 2: The Godfather Guide to Social Media Influence
Page 3: The Godfather Guide to Social Media Influence
Page 4: The Godfather Guide to Social Media Influence

Influencer Tools

Page 5: The Godfather Guide to Social Media Influence

Influencer Tools

Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.

Page 6: The Godfather Guide to Social Media Influence

Influencer Tools

PeerIndex wants to become the standard that identifies, ranks, and scores these new authorities -- and help them benefit from the social capital they have built up.

Page 7: The Godfather Guide to Social Media Influence

Influencer Tools

mBlast enables marketing professionals to identify and work with the true Influencers that matter most to their markets.

Page 8: The Godfather Guide to Social Media Influence

Influencer Tools

Twitter Grader is a tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.

Page 9: The Godfather Guide to Social Media Influence

Influencer Tools

Twitalyzer provides analysis of a user’s Twitternetwork, reach and impact.

Page 10: The Godfather Guide to Social Media Influence

SMC Triangle Klout Scores

Page 11: The Godfather Guide to Social Media Influence

Other Local Klout Scores

Page 12: The Godfather Guide to Social Media Influence

One Klout Score Runs the Family

Page 13: The Godfather Guide to Social Media Influence

Influencer Marketing – Asking for Favors

Page 14: The Godfather Guide to Social Media Influence

Becoming an Influencer Without Murder

Page 15: The Godfather Guide to Social Media Influence

Going Too Far

Page 16: The Godfather Guide to Social Media Influence