The Go Forth ELECTRIC SHOWCASE The Future of Mobility in the U.S. The first electric vehicle showroom in the U.S., the Go Forth Electric Showcase is sharing the fun, power and money-saving benefits of driving electric. The interactive experience opened in May 2017 in downtown Portland, Oregon. 901 SW 1st Avenue, Portland, Oregon 97204 | P: 503.724.8670 | @forthmobility | forthmobility.org The Experience Free test drives of electric cars Expert, brand-neutral information Match system to find your dream car Chargers to see and try Pop-up mobile events in the Pacific Northwest Why Now EV sales are up in the U.S., but consumer knowledge remains low, and electric cars make up a small share of the market. 60% are unaware of electric cars 1 80% have never driven or ridden in an EV 1 3% own a battery-powered car 1 0.5% of cars sold in first half of 2017 were pure electric 2 Goals 5,000 test drives 5 million consumer impressions Double regional EV sales in three years Support regional increase in EV sales to 15% of cars sold In the First Two Months... 1,000+ visitors 120+ test drives 20+ national and regional news articles 1. Mitrache, V. (2017, Jan. 3). 60 percent of Americans don’t know electric cars are actually a thing. Autoevolution. Retrieved from https://www.autoevolution.com 2. LeBeau, P. (2017, Aug. 10). New data shows just how crucial Americans are to Tesla’s success. CNBC. Retrieved from https://www.cnbc.com
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The Go Forth ELECTRIC SHOWCASE
The Future of Mobility in the U.S.The first electric vehicle showroom in the U.S., the Go Forth Electric Showcase is sharing the fun, power and money-saving benefits of driving electric. The interactive experience opened in May 2017 in downtown Portland, Oregon.
901 SW 1st Avenue, Portland, Oregon 97204 | P: 503.724.8670 | @forthmobility | forthmobility.org
The ExperienceFree test drives of electric cars Expert, brand-neutral informationMatch system to find your dream carChargers to see and tryPop-up mobile events in the Pacific Northwest
Why NowEV sales are up in the U.S., but consumer knowledge remains low, and electric cars make up a small share of the market.
60% are unaware of electric cars1
80% have never driven or ridden in an EV1
3% own a battery-powered car1
0.5% of cars sold in first half of 2017 were pure electric2
Goals5,000 test drives5 million consumer impressionsDouble regional EV sales in three yearsSupport regional increase in EV sales to 15% of cars sold
In the First Two Months...1,000+ visitors120+ test drives20+ national and regional news articles
1. Mitrache, V. (2017, Jan. 3). 60 percent of Americans don’t know electric cars are actually a thing. Autoevolution. Retrieved from https://www.autoevolution.com 2. LeBeau, P. (2017, Aug. 10). New data shows just how crucial Americans are to Tesla’s success. CNBC. Retrieved from https://www.cnbc.com
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