THE GLOBAL RETAIL E-MPIRE IN COLLABORATION WITH SOURCE Google Search Data, OC&C analysis, January 2014 * OC&C Index Score International consumer demand is evaluated based on Google search data for international share of search, absolute international search volume, and growth of international search volumes. The criteria carry equal weight and are combined to create an overall rank out of 100 on a log scale Establish the last mile solution Invest in a scalable payments platform Invest behind the key markets Localise where it matters to clients Reinvent your supply chain Develop a global view of customers Prioritise markets and identify easy wins Consider testing with marketplaces Steps for retailers to successfully internationalise Determine the right multichannel approach for you Develop and invest in a clear strategy to build awareness and drive traffic Develop price strategy to profitably serve international markets Organise to deliver your ambition PREPARE LAUNCH GROW LEAD Pureplay champions are led by eBay, Amazon and specialists Pureplay top 10 international e-retailers *OC&C INDEX SCORE (OUT OF 100) 100 97 87 80 76 76 75 74 74 73 eBay Amazon Zalando Asos iHerb Bonprix Zooplus GlossyBox Net-a- porter Book Depository The Nordics feature heavily amongst multichannel champions Multichannel top 10 international retailers 100 98 90 89 86 86 83 80 79 78 Luxury, sports and fashion feature amongst international brand champions 100 98 95 93 91 89 88 87 87 87 Top 10 international brands IKEA H&M Avon Apple Store C&A Sephora Pandora Decathlon Mediamarkt Oriflame Adidas Louis Vuitton Hermes Burberry Reebok Lacoste Montblanc Dr. Martens Hugo Boss Puma 1 ST 2 ND 3 RD 1 ST 2 ND 3 RD 1 ST 2 ND 3 RD 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 *OC&C INDEX SCORE (OUT OF 100) *OC&C INDEX SCORE (OUT OF 100) Multi-language websites and global delivery enable expansion International Proposition of Leading e-retailers by Country, 2013 France Germany Nordics USA UK Netherlands 5 4 3 2 1 10 20 30 40 Average number of languages offered Average number of countries delivered to $180m $35m $50m $385m $950m $1 190m 0 0 The UK is the world’s leading exporter of online goods with a trade surplus of over $1 billion Nearest challengers US and Germany follow with $180m and $35m trade surpluses respectively UK USA Germany Nordics Netherlands France International surplus trade, 2013 TRADE DEFICIT TRADE SURPLUS International trade flow, 2013 FIGURES SHOWN IN US$ MILLION $1180 $270 $200 $100 $60 $60 $70 $70 $250 $250 $80 $80 $60 $60 $30 $30 $210 $210 $70 $70 $720 $80 $80 $50 $50 $200 $200 $240 $240 $90 $90 $130 $130 $580 $20 $20 $30 $30 $40 $40 $10 $10 $40 $40 $950 $360 $160 $160 $200 $200 $70 $70 UK USA Germany Nordics Netherlands France Online trade for six of the biggest e-commerce markets to grow fivefold to $130 billion in 2020 $25bn eCommerce Export Value 2013 A n n u a l G r o w t h R ate c . 3 0 % USA UK Germany Netherlands Nordics France $11bn $7bn $2bn $2bn $2bn $1bn $130bn Forecast eCommerce Export Value 2020