The global exhibition tour: vespa & corradino d'ascanio

Corradino d'Ascanio Man ● Genius ● Magician ● Legend

designer of the first production helicopter and the original Vespa

SPONSORSHIP PROPOSAL FOR THE GLOBAL EXHIBITION TOUR OF

CORRADINO D’ASCANIO

Corradino d'Ascanio (Popoli, 1891 - Pisa, 1981), the pioneer of vertical flight (his helicopter, in 1930,

beat in Ciampino all records of the category) and inventor of the variable pitch (which revolutionized the

aviation industry), known to world as the brilliant father of the Vespa, the best-selling scooter in the

world, a true icon of Made in Italy and a successful example of timeless style, was also,

When, in 1945, in the midst of the Second World War, Enrico Piaggio entrusted him with the design of a

new two-wheeled vehicle capable of re-launching the Italian mobility after the wartime destructions (“a

motorbike for everyone”), he took up the challenge and “reconverted” his skills of aeronautical engineer

to the new demands, giving life with just a few quick pencil strokes to Vespa, whose patent was filed in

Florence in April 1946, handing its inventor (and its company) to the history of mobility and industrial

design.

Corradino d'Ascanio

THE EXHIBITION

The Exhibition, organized by Piaggio Foundation of Piaggio Group and was on display at the Piaggio

Museum in Pontedera from Nov. 2011 to Feb. 2014 with great success.

It is a veritable journey through the history of creation, evolution and success to discover the world of

this extraordinary inventor, industrial designer and aeronautical engineer.

The exhibition is an homage to the man who, with a small idea, was able to revolutionise, not only the

development of a company like Piaggio, but also the lifestyle of several generations, delivering Vespa

and its parent company their fate of becoming symbols of Italian Excellence and Virtuosity in the world.

Corradino d'Ascanio

THE EXHIBITION CATALOGUE

The catalogue of the exhibition has been designed as a monographic publication on Corradino

D'Ascanio, with more than 200 pictures and a rich documentary appendix.

The catalogue at the exhibition at Piaggio Museum included a preface for each section. For Man a text

by his niece Maria d'Ascanio; for Genius a text by the famous designer Giorgetto Giugiaro; for Magician

a text by the Director of the Sidecar Museum Costantino Frontalini, who has studied the special vehicles

created by D'Ascanio for fairs and exhibitions; friend or Legend a text by Donatella Puliga,

anthropologist, on “legend-man and legend-machine”.

Each section is enhanced by a selection of photographs and documents from the Historical Archive of

Piaggio, from the State Archive in Pescara, from the archive of the family d’Ascanio and from other

private archives.

On the basis of this original structure, on the occasion of subsequent exhibitions, the catalogue can be

customized and adapted to any requirements suggested by the exhibitor.

The catalogue will be published according to the highest quality standards in order to be able to have a

publication that acts as the editorial instrument for the Exhibition and monographic publication, in

coordination with the exhibitor and the Piaggio Foundation. The volume, size 24.0 x 28.0 cm, will consist

of approximately 200 pages printed in full colour, with a 5-colour cover and matt plastic coating.

Corradino d'Ascanio

TOUR

The exhibition tour will begin in Spain of 2015 and will travel through a world tour organized by the

Piaggio Foundation in collaboration with Universal Luxury Trading Ltd and Orange Peel SL.

The preparation and the choice of the pieces to be exhibited will be from time to time adapted to the

characteristics and needs of the exhibitor, with the possibility to include in the exhibition any material

available to the exhibitor, consistent with the central theme of the exhibition.

The Piaggio Foundation will support the installation and realization of the Exhibition.

Corradino d'Ascanio

CONFIRM EXHIBITS AS OF AUGUST 25, 2014 (more to come)

Italian Culture Institutes (Istituti Italiani di Cultura)

Frankfurt Abu Dhabi Berlin

Copenhagen Philadelphia Hong Kong

London Marseilles Montreal

Oslo Paris Beijing

Prague Rio de Janeiro San Francisco

Toronto

Museums & Institutes

Design Museum Holon (Holon, Israel)

Drexel University Museum (Philadelphia)

Die Neue Sammlung (Munich)

Museo de Arte y Diseño Contemporáneo (San José, Costa Rica)

Forum Grimaldi (Principality of Monaco)

Corradino d'Ascanio

COMMUNICATION

The communication plan of the tour and related events is divided between local and national.

The international plan will be driven by a reputable communication agency (currently speaking with

Edelman)

The local plan will be driven by the exhibition host with the support from the international agency

Involvement of the main national and international television networks

Involvement of the national and international press

Releases on periodicals and magazines

Communication of the event via web, specialized portals, social networks

Realization of promotional videos to be run at points of maximum visibility

Advertising in the major international airports

The Tour website is currently being developed, but can easily be redesigned to be aligned with your

brand(s).

Corradino d'Ascanio

TITLE SPONSOR PACKAGE FROM 2015 – 2022 – (1 position available)

Presenter billing for all communication, exhibitions, catalogues and associated events

Logo and logo link (whenever possible) included on all promotional materials (digital and print)

Option to choose to host the launch exhibition in any location of your choice

Exhibition tour website will be designed to be completely aligned with your brand and image

Use of all databases connected to Exhibition tour

Option to host the opening event of each exhibition (production costs not included)\

Option to have a rep address all catalogue readers by writing the preface

Advertising space in Catalogue (Four full pages inside cover, middle pages)

Company/product logo, slogan and website on back cover

Option to launch a pr, sales and/or marketing campaign con-currently with the Exhibition tour

(Orange Peel can help develop, implement and manage such campaigns if needed)

350 million estimated media impressions over 7 years

Title Sponsorship Package value = 1.900.000 Euros

Corradino d'Ascanio

OFFICIAL PARTNER PACKAGES 2015 – 2022

(Hotel, Beverage, Courier, Airline, Media, Telecommunication)

Official Partner billing for all communication, exhibitions, catalogues and associated events

Logo and logo link (whenever possible) included on all promotional materials (digital and print)

Use of all databases connected to Exhibition tour

Advertising space in Catalogue (one full pages)

Option to launch a pr, sales and/or marketing campaign con-currently with the Exhibition tour

350 million estimated media impressions over 7 years

Hotel: Provide accommodation for 6

Beverage: Provide beverages for opening events

Courier: Provide courier service for exhibition materials

Airline: Provide return flights to each exhibition location for 6

Media: Provide advertising spaces, pre and post event coverage

Telecommunication: Provide international coverage/phones for 6 - 7 years

Corradino d'Ascanio

Local Supporters

Supporter billing for all local communication, exhibitions, catalogues and associated events

Use of all local databases possible connected to Exhibition tour

Logo and logo link (whenever possible) included in all local promotional materials (digital and print)

Option to display brand/product at the opening event

Local Supporter Sponsorship Package value for Cultural Institutes = 5.000 Euros

Local Supporter Sponsorship Package value for museums and other institutions = 10.000 Euros

Corradino d'Ascanio

Contact

Gary Thoulouis

Orange Peel SL

gary.thoulouis (skype)

+34 617 229 454 (mob)

[email protected]

www.orangepeelpr.com

Tour Management

Universal Luxury Trading LTD -

12 Bridewell Place

EC4V 6AP London – United Kingdom

Tel: +44 (0)207 353 92 00

Fax: +44 (0)207 427 01 20

Company registration Number 8769700

VAT Number GB 176784358