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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 1
The Global BOPP Film Market -Where is it Going?
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Markus GschwandtnerMarkus GschwandtnerBrücknerBrückner MaschinenbauMaschinenbau GmbH & Co KGGmbH & Co KG
Fine Goods……look even finer with good packaging as marketing tool
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 2
The very best space for marketing ...
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... but packaging is a key marketing tool
not available yet !!
Contents
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Industry TrendsCurrent BOPP Market SituationOur Innovative Solutions
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 3
Industry Trend - Supply / Value Chain
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An integrated supply / value chain is the key to success !
Value and Innovation Chain
ResinSupplier
Film Producer Converter Packer Brand
Owner
Established Supply Chain
Machine Supplier
Machine Supplier
Machine Supplier
Industry Trend – Brand Owners View
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 4
Industry Trend
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… but before we go deeper let’s look at the current BOPP market …
Contents
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Industry TrendsCurrent BOPP Market SituationOur Innovative Solutions
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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BOPP World: Demand / Production
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Additionally Sold BOPP Capacity 2007in [tpa] based on Name Plate Capacity (NPC) *
China: 663 ktpa Far East: 31 ktpa
South East Asia: 37 ktpa
Middle East: 272 ktpa
E.Europe: 46 ktpa
NAFTA: 79 ktpa
Additional Capacity: 2007 ~1,130 ktpa
South America
W.Europe
2007 * Source: Reference lists and market information of sold and effective equipment orders (05/2009)
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Additionally Sold BOPP Capacity 2007 – 2008in [tpa] based on Name Plate Capacity (NPC) *
China: 116 ktpa
South East Asia: 99 ktpa
Middle East: 198 ktpa
E.Europe: 17 ktpa
W.Europe: 33 ktpa
South America: 34 ktpa
2008 ~ 503 ktpa
66%34%
BrücknerComp.
Additional Capacity: 2007 ~1,130 ktpa
NAFTA
Far East
2007 2008 * Source: Reference lists and market information of sold and effective equipment orders (05/2009)
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Additionally Sold BOPP Capacity 2007 – 2009in [tpa] based on Name Plate Capacity (NPC) *
China: 158 ktpa
Middle East
E.Europe
W.EuropeNAFTA
South America
2009 ~ 158 ktpa
84%
16%
BrücknerComp.
2008 ~ 503 ktpa Additional Capacity: 2007 ~1,130 ktpa
South East Asia
Far East
2007 2008 2009* Source: Reference lists and market information of sold and effective equipment orders (05/2009)
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Why Brückner is the First Choice for Many?
Customer’s Satisfaction first
Reliable partner YOU can count on
Contribution to entire Value Chain along the industry by innovation and customers`R&D support
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Customer Satisfaction – BOPP
“Our goal with the new line was to produce fine films at utmost efficiency and productivity.
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Therefore we have chosen Brückner as partner, knowing about their proven, unrivaled expertise in this field.”
Jorge Villalobos, Biofilm`s Vice President Manufacturing
Biofilm`s BOPP film production line in Altamira, Mexico, performing at speeds of 525 m/min on 17 µm continuously.
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Customer Satisfaction – BOPP
“One of our Group`s guidelines is ‘Only performance speaks’.
Brückner`s numerous excellent references in the international film markets, their many times proven technological solutions and services haveconvinced us that we can really rely on them.”
Dinesh Oswal, Managing Director of Nahar Poly Films
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“Our 7th joint project with Brückner has been characterized by an extremely positive cooperation.
A smooth commissioning was followed by a stable production at all times and …. by breaking through the 500 m/min barrier within short time.”
Dr. Detlef Schuhmann, CEO of Taghleef
In Sohar, Oman, Ti`s latest high-performance 8.7 m wide BOPP line runs at speeds of 505 m/min on 20 µm
Customer Satisfaction – BOPP
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Customer Satisfaction – BOPET
“We are really proud to be the first in China to produce BOPET film at speeds above 425 m/min.
To have achieved this speed level in such a short time is due to Brückner`soutstanding expertise.”
Wu Peifu, President of Jiangsu Color Plastic Packaging
Brückner`s unique, proven multi-gap MD stretching unit opens new dimensions in BOPET film production.
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Customer Satisfaction – CPP
“Since the very start of our new line we are continuously running 3 shifts non-stop.
The film quality is absolutely top, our customers are very satisfied.”
Fang Da Guan, Chief Engineer of Zhejiang Great South East
In Zhuji, Zhejiang Province, the latest high-performance 4.2 m wide CPP line runs lamination and metallizable films.
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Industry Trend … back to Brand Owners View
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… demands with relationto films
Industry Trend – the “7 R’s” of Packaging *
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REMOVE eliminate unnecessary packaging, boxes or layers, harmful material i.e. PVC for their perceived environmental profile
REDUCE “right size” packaging, optimize material strengthrigid to flexible package, downgauging, new materials
RECYCLE use materials made of highest recycled contentmore Post Consumer Recycling (PCR), more in-line recycling
REUSE reuse or recycle packaging i.e. for transportation meansblending of PCR materials to virgin resins
RENEW use materials made of renewable resources or biodegradableoil based to bio-sourced resins, i.e. PLA
REVENUE achieve principles at cost parity or cost savings in the supply chainREAD get educated on sustainability and how suppliers play a part
* Source: Wal-Mart’s Sustainable Packaging Scorecard
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 11
General Trends – Packaging Industry
Cost Efficiency
Impact
Cost / Package Multifunctional films
Packaging speed High stiffness
Material consumption Down gauging
Aspect
Sustainability
Impact
Energy consumption Reduction of production steps
Raw material consumption Down gauging
Renewable sourced materials Push on PLA or others
CO2 foot-prints “Green” materials
Recycling “Green” materialsseparation
Aspect
General Trends – Packaging Industry
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Consumer‘s Requirements
Environmentally friendly “Green” materials
Convenience Easy to open &re-closable
Brand identification Flashy appearance
See the product Transparent packages
Aspect Impact
General Trends – Packaging Industry
Requirements from the Industry
Improvement of …Convenience (easy opening, re-sealable)Shelf life timeHaptics and opticsUnique appearance (marketing)
Reduction of …Packaging costsConverting stepsDelivery time / handling
Think about …Environmental imageSustainabilityRecyclingHealthCO2 footprint
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 13
Contents
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Industry TrendsCurrent BOPP Market SituationOur Innovative Solutions
Innovative Films for Stand-Up PouchesChallenge
Physical product protectionBarrier functionsSealing reliabilitySuitable for sterilization
PotentialsDown gaugingReduction of production stepsReplacement of aluminium foilMulti-functional filmCost reductions
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 14
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Material
0,8 μm HSE-Polymer
0,75 μm Adhesive Layer
PP Core Layer
2 μm PP
1 μm Copolymer
54 dyn without treatment58 dyn with treatment (approx.)
Time
Trea
tmen
t lev
el
(dyn
)
42 dyn with treatment – degrading over time
Innovative High Surface Tension Film – i.e. Pouches
HighlightsHigh surface tensionExcellent metal or clear barrier material adhesionGood printabilityOutstanding optics
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0123456789
10
85 95 105 115 125 135
Seal
ing
Stre
ngth
[N/1
5mm
]
Sealing Jaw Temperature [°C] (Flat Seal)
3-Layer Low SIT (1611- DOW)
5-Layer alternative Intermediate Low SIT (1535- DOW)
3-Layer Reference (0818)
Material
1 μm Copolymer / Corona Treated Surface
2,5 μm PP
13 μm PP Core Layer
2,6 μm Copolymer/ Homopolymer
1 μm Low SIT SEALANT (DOW/Borealis)
Innovative Low SIT / High Sealing Strength Film
BenefitsHigh sealing strengthHigh packaging speed
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Innovative PLA Films30 µmA: 1.5 μm PLAB: 27 μm PLAC: 1.5 μm PLAStretching Ratio: 3.5 x 5.0
BenefitsGood optical propertiesLow water vapor barrierGood resistance to oils, fat, alcoholHigh stiffness
Innovative MD-Shrinkable Lable Films
AdvantagesCost-effective labeling of contoured bottlesExisting roll-fed labeling machines can be adapted 30% reduction of cost in relation to sleeves
Application
0
10
20
30
40
50
70 80 90 100 110 120 130 140
Shrink temperature [°C]
Shrin
kage
[%] MD
TD
ShrinkTunnel
A: PE/Slip + Antiblock MB
B: PP Blend
C: PE/Slip + Antiblock MB
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Innovative Environmental Care - Heat Recovery System
Reduction of energy consumption
Energy savings – up to 300 kW/h
Improvement of film qualityReduction of condensate
Optimized oven air distribution
Reduction of emissions to environment
Innovative Environmental Care – Direct Drives
Reduction of energy consumption
Elimination of gear boxes or flat belts
Optimized power consumption
Improvement of film qualityExcellent control accuracy
Improved film tension control
Reduction of maintenance
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Innovative Environmental Care – Direct Fluff Feeding
Reduction of energy consumption
Reduced recycling needs
Reduced drying energy
Improvement of film qualityHigh quality of recycling material
Direct liquid masterbatch dosing
Reduction of maintenance
Innovative Environmental Care – Our Achievements
Total Energy Management
Reduced energy consumption
Reduced green house emissions, smaller carbon footprint
Advanced Stretching TechnologyHigh barrier films to replace laminates
Reducing material usage, energy consumption and logistic costs
“Green” Materials – biodegradable or compostable
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 18
Innovative Environmental Care – Official Awards
German Environmental Award - 2006
Finalist among more than 500 nominees (one out of four)
Award for downgauging and new film types
Energy Efficiency in Industrial Processes - 2009Program of German Federal Ministry of Economics and Technology
Selected to present on special occasion during Hannover Fair
Innovative Environmental Care
… AND WE ALL FEEL GOOD …
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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Brückner Technology Centre
Brückner Technology Centre
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Lab Stretcher Film Testing Lab Life Time Tests
Chemical Laboratory Laboratory Extruder Simulations Services
Pilot Line
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 20
Brückner – No Day without a Pilot Line
1960 - 19751976 - 1984
1985 - 19971998 - today
MDTDMD/TD
MDTDMD/TD
MDTDMD/TDMD -TD-MD-TD
MDTDMD/TDLISIM®
MD + LISIM®
Brückner’s Pilot Line
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All Stretching Modes
Processing of all major polymers
PET
PP
PA
PEPVDF
PLA
PSPEN
COC PEEKPMMA
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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© Brückner
Outstanding Film Developments on the Brückner Pilot LineBOPET
MD tensilized filmUltra-thin filmThick filmOptical film
BOPEDisplay shrink filmLabel shrink filmBundle shrink filmBreathable film
BOPALow bowing filmLow shrink filmHigh barrier film
SleevesMOPSMOPETMOPLA
BOPPBalanced filmMD tensilized filmLow SIT filmMD shrink lable filmLow density filmBreathable film5-/7-layer barrier filmCapacitor film
OthersBOPLABOPSBOCOCBOPVDV
BOPENBOPEEKBOPMMA
Orientation of Film Best Utilisation of Plastic MaterialPilot Line Best Tool for Film DevelopmentIntegrated Supply Chain New Source for InnovationBrückner Reliable Partner for the Film Industry
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AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China
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© Brückner
Stretching the Limits!
Thank you