The George Best Hotel - Belfast · 2017. 10. 1. · LateRooms.com Winner Belfast will be doubling its value of tourism to £870,000,000 by 2020 4 The George Best Hotel 6 Belfast Map

The George Best Hotel - Belfast

L U X U R YH O T E L S U I T E S I N B E L F A S T

Contents

SIMPLYTHE GUESTAWARDS2016

WINNERLateRooms.com

Winner

Belfast will be doubling its value of tourism to

£870,000,000 by 20204 The George Best Hotel

6 Belfast Map

8 George Best

10 Investments

16 Signature By Numbers

12 Buying Process

14 Signature Timeline

The George Best Hotel

Nestled on the junction of Donegall Square

and Bedford Street, The George Best Hotel

is set to be nothing short of remarkable.

This grandiose hotel is in a prime city centre

location overlooking Belfast City Hall and will

pay tribute to one of the greatest footballers

of our time. Originally named the Scottish

Temperance Building before later changing

to the Scottish Mutual Assurance Society

Building, this beautiful Grade B1 listed building

will become the focal point of the centre of

Belfast. Built by Henry Seaver and completed

in 1904, the redevelopment will incorporate

and preserve much of the buildings history

whilst aligning it with Signature Living’s

unique vision and guest experience. Having

previously served as offices, this building

will be transformed into a luxury football-

themed hotel featuring premium amenities, a

stunning wedding and events space, a museum

dedicated to the legacy of George Best, plus a

stylish bar and restaurant.The classic Baronial

style architecture will retain many of its

original features across all six floors, making

it the perfect heritage redevelopment for

Signature Living.

LOCATION: BELFAST UNITS: HOTEL SUITES PRICING FROM: £80,000

B E L F A S T

AVAILABLE UNITS

Average price per square foot

Available Units

ROI for years 1-3

ROI for year 4

ROI for year 5-10

There is an option for the developer to buy back the units at 106% of the purchase price after year 3, plus an additional 2% per annum

uplift which will be capped at a maximum of 112% of the purchase price.

£400

83

7%

8%

9%

I N V E S T M E N T S

7

Victoria Street Station

Belfast’s Great Victoria Street Station is one of the two major stations in the city.

1

Belfast City Hall

Located in Donegall Square Belfast City Hall is the civic building of the city council.

5

St Anne’s Cathedral

The one hundred year old church of Ireland cathedral is a popular landmark in Belfast.

3

Belfast Water Front

The waterfront was voted ‘Best UK Conference and Incentive City Destination’ in 2013.

2

Castle Court Shopping

A busy shopping centre in the city that has an estimate of 16 million visits per year.

6

SSE Arena

An entertainment centre is part of the Belfast Harbour and holds 11,000

4

Victoria Square Shopping

Belfast’s premier shopping centre features stores, restaurants and a cinema.

8

Queens University

Belfast’s popular university is over 100 years old with over 17,000 students enrolled.

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R I V E R L A G E N

V I C T O R I A S T

O X F O R D S T

D O N E G A L L S Q

R O Y A L A V E

N E L S O N S T

Y O R K S T

DO

NE

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LL

P

AS

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AVAILABLVV E UNITS

AvAA erage price per square foot

AvAA ailable Units

ROI for years 1-3

ROI for year 4

ROI for year 5-10

There is an op�on for the developer to buy back the units at 106% of the purchase price a�er year 3, plus an addi�onal 2% per annum

upli� which will be capped at a maximum of 112% of the purchase price.

Belfast has undergone a resurgence in tourism

over the past decade and last year the city was

crowned Best UK City. With 1.4 million visits

which contribute over £278 million to the

economy and support 17,000 jobs, Belfast’s

growth is only just beginning. Belfast is the driving

force behind Northern Ireland’s economy and is

a hub for not only international visitors but also

domestic. The city which has an eclectic vibe,

with a plethora of restaurants, bars, attractions

and landmarks to explore. The local council has

outlined plans to increase the cities growth 100%

by 2021, which will be achi eved by improving

transport links, more events and refining visitor

experience. This growth has been recognised

by many key companies across a broad range of

sectors including accommodation, food & beverage

and entertainment. As it stands, there are currently

27 new hotel developments in the pipeline for

Belfast, bringing 3,747 additional bedrooms to the

city. This highlights the elevated interest in Belfast

and the expected growth over the next couple of

years, making now the perfect time to invest in the

city.

Belfast

45,000 STUDENTS

Enroled in the city

7TH POPULAR Domestic Destination

£450 MILLION

In visitor economy

L O C A T I O N

5

St Anne’s Cathedral

The one hundred year old church of Ireland cathedral is a popular landmark in Belfast.

George BestA T R I B U T E T O

Regarded around the world as one of the greatest and

most talented players in the history of football, George

Best was known for his unique gift and outstanding ability

with the ball. Over his career he played as a winger for

Manchester United and the Northern Ireland national team

and was described as “the greatest player to ever pull on

the green shirt of Northern Ireland.” Born on 22nd May

1946 and raised in East Belfast, Best had an exceptional

footballing talent and unwavering passion for the game

from a young age. When he was just 15, he was spotted by

a Manchester United Scout who praised his unique style,

sending a telegram to manager Matt Busby which simply

said, “I think I’ve found you a genius.” He was quickly signed

to United by chief scout Joe Armstrong in 1961 and made

his debut for the club aged 17, after turning professional in

1963. During his time at Manchester United, Best became

the club’s top goal scorer in the league for five consecutive

seasons, scoring 179 goals from 470 appearances over 11

years. In 1968, he won the European Cup with Manchester

United, and was named the European Footballer of the Year

and FWA Footballer of the Year. After the United years,

Best played for Fulham alongside Bobby Moore, Hibernian

and finally Bournemouth until 1984 when he retired aged

37. Known as one of the greatest dribblers of all time, his

career is defined by his amazing speed, balance, vision, and

uncontainable zest for the game that has motivated many

footballers over the years. An inspiration to many, this hotel

will celebrate George Best as the man everyone loved. A truly unique accommodationexperience that will appeal to football fans both nationally and internationally

George Best’s playing style was one of a kind, it combined pace, skill, balance, feints, two-footedness, goal scoring

and the ability to beat defenders. He was undoubtedly the best of his generation. Not just an outstanding

player, but also a vibrant personality, Best became one of the first ‘famous’ footballers the world had ever

seen. Earning the nickname ‘El Beatle’ due to his Fab Four inspired haircut, Best grew in popularity on and

off the pitch. He received more than 1,000 fan mail letters every week and was regularly offered modelling

assignments and personal appearances. A fitting tribute to the legend and legacy of George Best, this

stunning hotel will create a truly unique accommodation experience that will appeal to football fans

both nationally and internationally.This beautiful accolade to the footballing legend will be themed

around his amazing life and house an exclusive museum, dedicated to the life and times of one of

the greats. This unique museum and hotel will exhibit never seen before memorabilia, souvenirs

and personal mementoes that will allow football fans to explore the world of George Best.

The Football LegendR E M E M B E R I N G

‘He was a talent that comes once in a century’.

The Exchange HotelThe Exchange Hotel is the remarkable development of one of Cardiff’s most iconic landmarks.

From £80,000

Alma de CubaThe amazing former St Peter’s Catholic Church Situated in the busy Rope Walks area of Liverpool.

From £ 65,500

Crumlin BuildingSignature Living are affectionately restoring the imposing neo-Palladian Courthouse on Belfast’s Crumlin Road which is recognised as one of the city’s most historic landmark buildings

From £80,000

60 Old Hall StreetSituated in the city’s thriving business district, 60 Old Hall Street is a luxury development of apartments with premium amenities.

From £94,000

Daniel HouseCompleted apartments with excellent rental returns close to the major Liverpool Waters regeneration area.

From £88,750

Bling Bling BuildingCo-Working spaces in the heart of Liverpool within one of Liverpool’s most recognisable buildings.

From £22,500

Investments

A unique model of world-class accommodation paired with excellent facilities and great locations

Choose an investment unit

to buy

Pay a £2,500 reservation fee and instruct solicitors

Transfer 50% of the funds on exchange

Transfer 50% of the funds on completion(balance minus reservation fee)

Investment process

complete

1 532 4

Our dedicated team of advisors are experts in planning the best strategy for you to achieve your investment

goals. From the initial enquiry through to completion, our consultants will work closely with you to make the

buying process as easy as possible.

We are known for developing a number of extremely success schemes over the years and therefore expect

this project to be in high demand. We advise any interested parties to get in touch with our advisors as soon as

possible to avoid disappointment.

Backed by an experienced team and a history of successful projects, our purchase process is clear and

transparent. Our advisors are on-call to take you through each step of the way.

30 James Street Hotel

Full conversion of historic building into a luxury hotel

with focus on the building’s history.

The Shankly Hotel

Unique football-themed, 128 bedroom hotel

development featuring Bill Shankly museum.

Signature Hotel

Development of an existing hotel into a 111 bedroom

hotel catering for larger groups.

The Signature Living Group has developed some of the most successful large-scale property schemes in

the North West over the past few years. Our company operates over 1000 beds in Liverpool in particular,

comprising of both hotel rooms and serviced apartments. By offering a unique proposition for larger

groups of guests, our hotels have an average occupancy rate of 90%, far higher than the local average

of 73%.

Each development features unique leisure facilities, increasing their popularity across a broad

range of people. We have now moved into residential apartments and this is their first large scale

scheme in Manchester due for completion in Q4 2017. Following completion of our highly

successful Daniel House scheme, comprising 170 apartments, in June 2016 the group also has

several other large apartment projects that are on site, most of which have been completely

forward sold as investors seek to align themselves with our unique brand that takes a

different approach to the residential market adding value for developer and investor alike.

Buying Process About Signature Living

The Timeline We operate a bespoke property service,

connecting a global network of investors

to unique and diverse investment

opportunities, managing the entire process from

design to delivery

The Exchange Hotel,

The Exchange Hotel is the remarkable development of one of Cardiff’s most iconic landmarks.

2014

2012

2015

2013

20162017

Daniel House

Completed apartments with excellent rental returns close to the major Liverpool Waters regeneration area.

30 James Street

Conversion of the Grade II* former Albion House which was the headquarters of the White Star Line Shipping Co into a 63 suite boutique hotel, with a rooftop bar and restaurant (Carpathia), full spa facility (Morgan’s Spa) and a grand hall that caters for weddings and conferences.

The Shankly Hotel

Conversion of a former 145k sq ft former council owned office block (acquired from Liverpool City Council for £3.5million in February 2015) into an 87 suite Bill Shankly themed hotel with a Shankly themed bar and restaurant on the ground floor.

One Arthouse Square

One Arthouse Square is a stunning development located in Liverpool’s vibrant Ropewalks district. It is also the home of our first Signature Works office location.

The First Hotel

The first Signature Living Hotel was located on Stanley Street, in the heart of the Cavern Quarter area of the city. The derelict building was transformed into a 15 suite, genuine aparthotel with on-site bar and private rental space located on the lower ground.

60 Old Hall Street

Conversion of a 58,000 sq ft former office building at 60 Old Hall Street, Liverpool into a 115 apartment residential scheme under our Signature Residential brand.

West Africa House

Conversion of a 35,000 sq ft former office building known as West Africa House into 42 high end serviced apartments.

Bling Bling Building

Co-Working spaces in the heart of Liverpool within one of Liverpool’s most recognisable buildings.

BankField Park

Bankfield Park is a former City of Liverpool College site in West Derby, which will be turned into 100 luxury one and two-bed apartments.

Signature Works Launch

Signature Works is the new and exciting co-working office business in the Signature group.

By Numbers

1700Guests accommodated

per night

1,3,6on Trip Advisor for hotels in

Liverpool

65%of bedroom bookings

through facebook

12buildings completed or

under construction

16Nationalities who have visited since January

2016

3000number of beds forecast

by end 2017£9.8mProfit in year ending

April 2016£251mTotal GDV

95%Occupancy rates for our

hotels £24mforecast profit year ending

April 2007

£41min asset value

By Numbers

T H E G E O R G E B E S T H O T E LB E L F A S T

Donegall Square South, BT1 5JG