-
Geo-Location Technology Landscape
Shoaib Burq and Kashif Rasul
http://spacialdb.com
Hi all, thanks for joining us. We are from a startup called
SpacialDB. you can read more about it on the Startup V-Check
competition website. We were short-listed in the top 10
Startups.
-
About us
Kashif Rasul (CTO http://spacialdb.com)
Doctorate in Maths. from FU Berlin
Background HPC and Scientific Viz.
http://hpc.nomad-labs.com
twitter: krasul
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About us
Shoaib Burq (CEO http://spacialdb.com)
Geomatics and Computer sciences
Australian Government
http://geospatial.nomad-labs.com
twitter: sabman
Shoaib BurqKashif Rasul
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who here remembers using the old mapquest interface? you know
the old non-ajax one. Each time you wanted to go right you had to
click and the map would have to reload... and do any of you
remember the first time ajax became mainstream on the web... In my
opinion it was when google maps was released...
-
This ajax interface was revolutionary and its essence has not
changed from its initial functionality. This not only started the
whole ajax buzz but also put location based tech. in the forefront
of peoples mind and caused a huge interest in the area. It tapped
into the natural explorer and geogropher in all of us. Surely you
remember zoom into your home and then to your neighbours home and
then their backyard and so on ... This notion of discovering
information via its spatial context comes very naturally to all of
us and so the evolution of the Web and IT has also progressed in
this direction to create what we now know as the GeoWeb
-
GeoWeb
GeoWeb has meant that mass collaboration over the internet to
create detailed geospatial content is now possible. OpenStreetMap
is a classic example of this. Here we see the mapping of Haiti that
was completed within a few days of the 2009 Earthquake. This is
leading to more and more detailed and free geospatial content on
the internet. The blue dots are the make shift camps that are
appearing.
-
Tech. stack that enables this
Hardware Software Web2.0
What is enabling this technology is a mixture of innovation in
hardware, software and the idea of data creation and sharing over
the Web (Web 2.0)And there are quite a few market sectors that use
LB technology. The most popular one would be the mobile LBS sector
and I will talk about that.Having said that I should emphesise that
LBS is only one category of applications that require position
information. Position information is critical in many applications
some have existed for decades and opportunities are opening up to
innovate in some traditional sectors besides LBS too - such as
transportation and logistics. My colleague will speak a bit about
them in the second half of this presentation.
-
This talk
In the rest of this presentation I will * Define the software
stack for developers that wish to take advantage of the growing LBS
market* Define attributes of positioning technology* Sectors that
make use of positioning technology within their value chain* For
the LBS Sectors:
* define the value chain
* positioning technology in the value chain
* discuss technical attributes of the positioning technology
* maturity
* shortfalls
* expected innovation
-
This talk
Software stack for developers
In the rest of this presentation I will * Define the software
stack for developers that wish to take advantage of the growing LBS
market* Define attributes of positioning technology* Sectors that
make use of positioning technology within their value chain* For
the LBS Sectors:
* define the value chain
* positioning technology in the value chain
* discuss technical attributes of the positioning technology
* maturity
* shortfalls
* expected innovation
-
This talk
Software stack for developers Attributes of Hardware positioning
tech.
In the rest of this presentation I will * Define the software
stack for developers that wish to take advantage of the growing LBS
market* Define attributes of positioning technology* Sectors that
make use of positioning technology within their value chain* For
the LBS Sectors:
* define the value chain
* positioning technology in the value chain
* discuss technical attributes of the positioning technology
* maturity
* shortfalls
* expected innovation
-
This talk
Software stack for developers Attributes of Hardware positioning
tech. Define market sectors
In the rest of this presentation I will * Define the software
stack for developers that wish to take advantage of the growing LBS
market* Define attributes of positioning technology* Sectors that
make use of positioning technology within their value chain* For
the LBS Sectors:
* define the value chain
* positioning technology in the value chain
* discuss technical attributes of the positioning technology
* maturity
* shortfalls
* expected innovation
-
This talk
Software stack for developers Attributes of Hardware positioning
tech. Define market sectors Define LBS value chain
In the rest of this presentation I will * Define the software
stack for developers that wish to take advantage of the growing LBS
market* Define attributes of positioning technology* Sectors that
make use of positioning technology within their value chain* For
the LBS Sectors:
* define the value chain
* positioning technology in the value chain
* discuss technical attributes of the positioning technology
* maturity
* shortfalls
* expected innovation
-
This talk
Software stack for developers Attributes of Hardware positioning
tech. Define market sectors Define LBS value chain Discuss
positioning tech. in this value chain
In the rest of this presentation I will * Define the software
stack for developers that wish to take advantage of the growing LBS
market* Define attributes of positioning technology* Sectors that
make use of positioning technology within their value chain* For
the LBS Sectors:
* define the value chain
* positioning technology in the value chain
* discuss technical attributes of the positioning technology
* maturity
* shortfalls
* expected innovation
-
This talk
Software stack for developers Attributes of Hardware positioning
tech. Define market sectors Define LBS value chain Discuss
positioning tech. in this value chain Talk about future trends
& innovations
In the rest of this presentation I will * Define the software
stack for developers that wish to take advantage of the growing LBS
market* Define attributes of positioning technology* Sectors that
make use of positioning technology within their value chain* For
the LBS Sectors:
* define the value chain
* positioning technology in the value chain
* discuss technical attributes of the positioning technology
* maturity
* shortfalls
* expected innovation
-
Software: GeoStack
The software stack is what the LB technologies can be built
from. and I want to give u a overview of this so that you know how
to enable these innovations from a developer/technologist point of
view.
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Software: GeoStack Core
OS layer: prefer real time OS Low level libs:
networking/routing
protocols
SDK for device
Embedded OSs:For the hardware designer, it is imperative to
choose low-power hardware components and arrange them to minimize
current leakage and to pro- vide a power-efficient sleep mode. The
software designer must be able to use the hardware to make the most
out of the limited resources. The software must switch off unused
components and put the hardware into sleep mode as often as
possible. To aid the software developer, smart objects run
operating systems that provide mechanisms for low-power
operation.
e.g TinyOS, Embedded Linux, Real-Time OS, Android, isense,
contiki
- tinyos: built on neC a subset of C
- contiki built in CLow level Libraries:
network layer software
- smart routing protocols e.g. pheromone routing protocols for
packets
- working in increasing noisy network environmentsSDKs for
interfacing with hardware devices (e.g. GPS, gyro, compass)
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GeoStack: Base Libs
Base GeoLibraries:In order to read:GDAL/OGR is a raster/vector
lib to translate geospatial data and features formats
GEOS is a lib that implements all the simple feature SQL spatial
predicate funcs and operators
Proj4: is a cartographic projection lib. to convert data between
the various projectionsviz. layer: Rendering: Mapnik, Mapserver
-
GeoStack: Base Libs
Reading geo data: GDAL
Base GeoLibraries:In order to read:GDAL/OGR is a raster/vector
lib to translate geospatial data and features formats
GEOS is a lib that implements all the simple feature SQL spatial
predicate funcs and operators
Proj4: is a cartographic projection lib. to convert data between
the various projectionsviz. layer: Rendering: Mapnik, Mapserver
-
GeoStack: Base Libs
Reading geo data: GDAL Spatial queries: GEOS
Base GeoLibraries:In order to read:GDAL/OGR is a raster/vector
lib to translate geospatial data and features formats
GEOS is a lib that implements all the simple feature SQL spatial
predicate funcs and operators
Proj4: is a cartographic projection lib. to convert data between
the various projectionsviz. layer: Rendering: Mapnik, Mapserver
-
GeoStack: Base Libs
Reading geo data: GDAL Spatial queries: GEOS Map projections:
Proj4
Base GeoLibraries:In order to read:GDAL/OGR is a raster/vector
lib to translate geospatial data and features formats
GEOS is a lib that implements all the simple feature SQL spatial
predicate funcs and operators
Proj4: is a cartographic projection lib. to convert data between
the various projectionsviz. layer: Rendering: Mapnik, Mapserver
-
GeoStack: Base Libs
Reading geo data: GDAL Spatial queries: GEOS Map projections:
Proj4 Rendering: Mapnik
Base GeoLibraries:In order to read:GDAL/OGR is a raster/vector
lib to translate geospatial data and features formats
GEOS is a lib that implements all the simple feature SQL spatial
predicate funcs and operators
Proj4: is a cartographic projection lib. to convert data between
the various projectionsviz. layer: Rendering: Mapnik, Mapserver
-
GeoStack: DB
SQL Databases:
Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial,
ESRI ArcSDE, ESRI GeoDatabaseNoSQL: MongoDB, geo-couchdbHosted:
spacialdb
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GeoStack: DB
SQL: from Oracle, Postgis, MySQL, etc.
SQL Databases:
Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial,
ESRI ArcSDE, ESRI GeoDatabaseNoSQL: MongoDB, geo-couchdbHosted:
spacialdb
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GeoStack: DB
SQL: from Oracle, Postgis, MySQL, etc. NoSQL DB: MongoDB and
geo-couchdb
SQL Databases:
Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial,
ESRI ArcSDE, ESRI GeoDatabaseNoSQL: MongoDB, geo-couchdbHosted:
spacialdb
-
GeoStack: DB
SQL: from Oracle, Postgis, MySQL, etc. NoSQL DB: MongoDB and
geo-couchdb Hosted: SpacialDB
SQL Databases:
Oracle Spatial, PostgreSQL+PostGIS, Spatialite, MySQL Spatial,
ESRI ArcSDE, ESRI GeoDatabaseNoSQL: MongoDB, geo-couchdbHosted:
spacialdb
-
GeoStack: Server
Web Application:
Rails: SpatialAdapter, GeoRuby (georuby.com)
Python: GeoDjango
Java: GeoServer
Node.js: geonode (geos node.js bindings)Analysis Layer:
ESRI ArcEngine, GeoAnalysis Suits:
R-Stats, GRASS, QGIS
?GRASS, QGIS? Has someone started porting to web
-
GeoStack: Server
Web frameworks: Georuby, GeoDjango,...
Web Application:
Rails: SpatialAdapter, GeoRuby (georuby.com)
Python: GeoDjango
Java: GeoServer
Node.js: geonode (geos node.js bindings)Analysis Layer:
ESRI ArcEngine, GeoAnalysis Suits:
R-Stats, GRASS, QGIS
?GRASS, QGIS? Has someone started porting to web
-
GeoStack: Server
Web frameworks: Georuby, GeoDjango,... Desktop apps: QGIS,
GRASS,...
Web Application:
Rails: SpatialAdapter, GeoRuby (georuby.com)
Python: GeoDjango
Java: GeoServer
Node.js: geonode (geos node.js bindings)Analysis Layer:
ESRI ArcEngine, GeoAnalysis Suits:
R-Stats, GRASS, QGIS
?GRASS, QGIS? Has someone started porting to web
-
GeoStack: Server
Web frameworks: Georuby, GeoDjango,... Desktop apps: QGIS,
GRASS,... Analysis frameworks: R-Stats, ESRI
ArcEngine
Web Application:
Rails: SpatialAdapter, GeoRuby (georuby.com)
Python: GeoDjango
Java: GeoServer
Node.js: geonode (geos node.js bindings)Analysis Layer:
ESRI ArcEngine, GeoAnalysis Suits:
R-Stats, GRASS, QGIS
?GRASS, QGIS? Has someone started porting to web
-
GeoStack: Server
Web frameworks: Georuby, GeoDjango,... Desktop apps: QGIS,
GRASS,... Analysis frameworks: R-Stats, ESRI
ArcEngine
Application Servers: Geoserver, Mapserver
Web Application:
Rails: SpatialAdapter, GeoRuby (georuby.com)
Python: GeoDjango
Java: GeoServer
Node.js: geonode (geos node.js bindings)Analysis Layer:
ESRI ArcEngine, GeoAnalysis Suits:
R-Stats, GRASS, QGIS
?GRASS, QGIS? Has someone started porting to web
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Attributes of Location Technologies
Now that we have an idea of the core software stack we can use
it as a building block to create location based services... but
first we need some definition on the attributes of this
technology
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Coverage
Coverage is the availability of location information where you
need it. An example of poor coverage would be a large building
without any maps or exit signs to show you where you are relative
to the outside. An example of a situation where coverage is
critical may be when a firefighter is trying to rescue a person
from a building.
-
Accuracy
Accuracy is how closely your position matches the reality. Are
you within centimetres or meters of the actual target position.
Importance of this is obvious in defence and rescue.
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Speed
Speed is how quickly you obtain the position of the device or
target. Speed varies with the type of technology and environmental
conditions. For example positioning using IEEE 802.15.4-2006 (which
is the communications standard used by devices in a Wireless Sensor
Network or Mesh Network) in an environment polluted with WiFi noise
will take longer to find a position than in a low noise
environment.
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Reliability
Reliability / integrity: the percentage of time that location
data is available, correct and delivered per location request.
Applications that require reliability are mission-critical services
such as aviation, emergency calls, routing of emergency services
and military applications. Network assistance is a means to improve
reliability for mobile safety services. For aviation and maritime
applications, augmentation systems such as EGNOS also provide
additional reliability
-
Power
Power consumption: is the battery life relative to the typical
use case for the technology. If the battery life is short but the
use is infrequent the overall consumption will be low - a good
thing!
-
Cost
Cost: not a dollar amount but relative to the value derived by
the use
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http://www.flickr.com/photos/dalantech/2349477313/
Privacy
Privacy of location information especially when connected to
real-time social networks comes with risks. As the LBS become main
stream the users of these services will need to be better aware of
the implications of making their location public. From the
technology perspective the approach has been to give use control
over the sharing of their location. However users arent always in
the best position to judge the implications of sharing location
information. For example some information that is already meant to
be public is becoming more accessible thanks to the GeoWeb and
improved local search. In this presentation, we will touch on the
privacy issues without getting too caught up in it, as it is still
a complex somewhat theoretical still.
-
Market Sectors
We have divided the location based market into these 5 distinct
sectors, which we have chosen based on our own experience in
working in them. I am sure there are more, and we would encourage
the audience to think of further sectors and think of possible
avenues of innovation in them.One of the most exciting and
expanding sectors is that of Consumer mobile and LBS largely driven
by applications running on smart phones.A huge and innovative
sector is that of Telematics which shoaib will talk about.Another
sector is that of outdoor activities and personal navigation
devices which is seeing some growth coming from devices which are
now more networked.Governments have been at the forefront of GIS
and GPS technologies, as they are responsible for national
geographic information infrastructures, and continue to be heavy
users of geospatial information for their day to day work. Finally
more and more NGOs are finding location an invaluable part of their
workflow, so we have a sector for them as well.
-
Market Sectors
Consumer mobile and LBS
We have divided the location based market into these 5 distinct
sectors, which we have chosen based on our own experience in
working in them. I am sure there are more, and we would encourage
the audience to think of further sectors and think of possible
avenues of innovation in them.One of the most exciting and
expanding sectors is that of Consumer mobile and LBS largely driven
by applications running on smart phones.A huge and innovative
sector is that of Telematics which shoaib will talk about.Another
sector is that of outdoor activities and personal navigation
devices which is seeing some growth coming from devices which are
now more networked.Governments have been at the forefront of GIS
and GPS technologies, as they are responsible for national
geographic information infrastructures, and continue to be heavy
users of geospatial information for their day to day work. Finally
more and more NGOs are finding location an invaluable part of their
workflow, so we have a sector for them as well.
-
Market Sectors
Consumer mobile and LBS Telematics
We have divided the location based market into these 5 distinct
sectors, which we have chosen based on our own experience in
working in them. I am sure there are more, and we would encourage
the audience to think of further sectors and think of possible
avenues of innovation in them.One of the most exciting and
expanding sectors is that of Consumer mobile and LBS largely driven
by applications running on smart phones.A huge and innovative
sector is that of Telematics which shoaib will talk about.Another
sector is that of outdoor activities and personal navigation
devices which is seeing some growth coming from devices which are
now more networked.Governments have been at the forefront of GIS
and GPS technologies, as they are responsible for national
geographic information infrastructures, and continue to be heavy
users of geospatial information for their day to day work. Finally
more and more NGOs are finding location an invaluable part of their
workflow, so we have a sector for them as well.
-
Market Sectors
Consumer mobile and LBS Telematics Outdoor activities
We have divided the location based market into these 5 distinct
sectors, which we have chosen based on our own experience in
working in them. I am sure there are more, and we would encourage
the audience to think of further sectors and think of possible
avenues of innovation in them.One of the most exciting and
expanding sectors is that of Consumer mobile and LBS largely driven
by applications running on smart phones.A huge and innovative
sector is that of Telematics which shoaib will talk about.Another
sector is that of outdoor activities and personal navigation
devices which is seeing some growth coming from devices which are
now more networked.Governments have been at the forefront of GIS
and GPS technologies, as they are responsible for national
geographic information infrastructures, and continue to be heavy
users of geospatial information for their day to day work. Finally
more and more NGOs are finding location an invaluable part of their
workflow, so we have a sector for them as well.
-
Market Sectors
Consumer mobile and LBS Telematics Outdoor activities Government
and NGOs
We have divided the location based market into these 5 distinct
sectors, which we have chosen based on our own experience in
working in them. I am sure there are more, and we would encourage
the audience to think of further sectors and think of possible
avenues of innovation in them.One of the most exciting and
expanding sectors is that of Consumer mobile and LBS largely driven
by applications running on smart phones.A huge and innovative
sector is that of Telematics which shoaib will talk about.Another
sector is that of outdoor activities and personal navigation
devices which is seeing some growth coming from devices which are
now more networked.Governments have been at the forefront of GIS
and GPS technologies, as they are responsible for national
geographic information infrastructures, and continue to be heavy
users of geospatial information for their day to day work. Finally
more and more NGOs are finding location an invaluable part of their
workflow, so we have a sector for them as well.
-
Ptolemus Consulting GroupPositioning Sensors on the iPhone
started with just WiFi location and today we have 6 location
sensors on board the iphone. This trend is reflected across other
smartphones and devices. So lets have a look at some numbers...
-
19%
81%
Feature Phones Smartphones
Total mobile device sales 2010 by Gartner
Market Penetration
The market penetration of smartphone verses the feature phones
in 2010 was still only 19%
-
0%
18%
36%
54%
72%
90%
2008 Q2 2008 Q3 2009 Q1 2009 Q3 2010 Q1 2010 Q3 2011 Q1 2011
Q3
US Smartphone Penetration & Projections
Feature Phone Smart Phone
The Nielsen Company
But in one year it has grown by 72%. By the end of 2011 US
smartphone market share is projected to overtake the feature phones
share
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This describe the entire chain of technologies that turn raw
position data into useful business information, such as driving
directions or task efficiency.The value chain can be divided into 4
basic groups:1. Physical location data: this part of the chain
answers the most fundamental question: where is the user or the
device... geo-data is created by the users, and comes in via the
computer network or device like GPS. It could also be created by
crowd sourced services like OSM for example or be generated by
governments or private companies like google or digital globe2.
Location enabling serviceswithout some other information like
social graphs or temperature data for example the raw geo-spatial
data is useless. One needs to add meaning to the geo data then
expose it by some API services. Such services are rarely enough to
provide any business value by themselves. Geocoding of street
addresses and spatial queries is an example of such a service.3.
Location application service. Then there are services or
applications that use these low-level apis to create business logic
for users to interact with: example Facebook places, foursquare,
etc. The business logic uses the low-level apis together with the
interactions to provide a compelling user-experience. Other
examples are mapping and routing services. http://spacialdb.com our
startup provides low level spatial API as location enabling service
as well as location application services in the form of spatial
alerts or triggers. 4. Application serviceFinally we have the end
user application that use this business logic implementation
towards a particular goal. For example to calculate analytics or
for disaster response. Of course we also have the actual hardware
manufactures that provide sdks for such applications to be ported
on their devices.
-
Sub Sectors
Let me get into the subsectors now... starting with:
-
Shopping
Shopping/retail sub-sector:A lot of time is spent by people in
this sector, and the industry is based on providing location
services for navigation and security. The main technology being
used for indoor navigation is Cell-ID, WiFi and A-GPS.Also note
that airports are also following the retail mall model, even though
its a secondary objective, and so the same applies to them as
well.The most important use cases here are to find for specific
goods in malls or friends in airports or destinations for exits or
rescue in emergencies.Coverage and accuracy is the biggest issue
here which is not currently addressed. Being indoors does not help
either.Speed is not much of an issue and is good enough when there
is good coverage.Reliability is not that much of a concern as the
number of users are limited, but it will only increase in
time.Power consumption will increase on the mobile device,
depending on the type of tech. being used, and is an area of
possible innovation. But currently with WiFi or A-GPS integration
its not too bad.
-
Shopping
Coverage :-(
Shopping/retail sub-sector:A lot of time is spent by people in
this sector, and the industry is based on providing location
services for navigation and security. The main technology being
used for indoor navigation is Cell-ID, WiFi and A-GPS.Also note
that airports are also following the retail mall model, even though
its a secondary objective, and so the same applies to them as
well.The most important use cases here are to find for specific
goods in malls or friends in airports or destinations for exits or
rescue in emergencies.Coverage and accuracy is the biggest issue
here which is not currently addressed. Being indoors does not help
either.Speed is not much of an issue and is good enough when there
is good coverage.Reliability is not that much of a concern as the
number of users are limited, but it will only increase in
time.Power consumption will increase on the mobile device,
depending on the type of tech. being used, and is an area of
possible innovation. But currently with WiFi or A-GPS integration
its not too bad.
-
Shopping
Coverage :-( Accuracy :-(
Shopping/retail sub-sector:A lot of time is spent by people in
this sector, and the industry is based on providing location
services for navigation and security. The main technology being
used for indoor navigation is Cell-ID, WiFi and A-GPS.Also note
that airports are also following the retail mall model, even though
its a secondary objective, and so the same applies to them as
well.The most important use cases here are to find for specific
goods in malls or friends in airports or destinations for exits or
rescue in emergencies.Coverage and accuracy is the biggest issue
here which is not currently addressed. Being indoors does not help
either.Speed is not much of an issue and is good enough when there
is good coverage.Reliability is not that much of a concern as the
number of users are limited, but it will only increase in
time.Power consumption will increase on the mobile device,
depending on the type of tech. being used, and is an area of
possible innovation. But currently with WiFi or A-GPS integration
its not too bad.
-
Shopping
Coverage :-( Accuracy :-( Speed :-|
Shopping/retail sub-sector:A lot of time is spent by people in
this sector, and the industry is based on providing location
services for navigation and security. The main technology being
used for indoor navigation is Cell-ID, WiFi and A-GPS.Also note
that airports are also following the retail mall model, even though
its a secondary objective, and so the same applies to them as
well.The most important use cases here are to find for specific
goods in malls or friends in airports or destinations for exits or
rescue in emergencies.Coverage and accuracy is the biggest issue
here which is not currently addressed. Being indoors does not help
either.Speed is not much of an issue and is good enough when there
is good coverage.Reliability is not that much of a concern as the
number of users are limited, but it will only increase in
time.Power consumption will increase on the mobile device,
depending on the type of tech. being used, and is an area of
possible innovation. But currently with WiFi or A-GPS integration
its not too bad.
-
Shopping
Coverage :-( Accuracy :-( Speed :-| Reliability :-|
Shopping/retail sub-sector:A lot of time is spent by people in
this sector, and the industry is based on providing location
services for navigation and security. The main technology being
used for indoor navigation is Cell-ID, WiFi and A-GPS.Also note
that airports are also following the retail mall model, even though
its a secondary objective, and so the same applies to them as
well.The most important use cases here are to find for specific
goods in malls or friends in airports or destinations for exits or
rescue in emergencies.Coverage and accuracy is the biggest issue
here which is not currently addressed. Being indoors does not help
either.Speed is not much of an issue and is good enough when there
is good coverage.Reliability is not that much of a concern as the
number of users are limited, but it will only increase in
time.Power consumption will increase on the mobile device,
depending on the type of tech. being used, and is an area of
possible innovation. But currently with WiFi or A-GPS integration
its not too bad.
-
Shopping
Coverage :-( Accuracy :-( Speed :-| Reliability :-| Power
:-)
Shopping/retail sub-sector:A lot of time is spent by people in
this sector, and the industry is based on providing location
services for navigation and security. The main technology being
used for indoor navigation is Cell-ID, WiFi and A-GPS.Also note
that airports are also following the retail mall model, even though
its a secondary objective, and so the same applies to them as
well.The most important use cases here are to find for specific
goods in malls or friends in airports or destinations for exits or
rescue in emergencies.Coverage and accuracy is the biggest issue
here which is not currently addressed. Being indoors does not help
either.Speed is not much of an issue and is good enough when there
is good coverage.Reliability is not that much of a concern as the
number of users are limited, but it will only increase in
time.Power consumption will increase on the mobile device,
depending on the type of tech. being used, and is an area of
possible innovation. But currently with WiFi or A-GPS integration
its not too bad.
-
Social networks and gaming
We Infer what we do based on who we are with. knowing our
friends preference can provide advice on where to buy something, or
where to go for entertainment, etc. Use cases of location based
social networking are checkins services like foursquares and also
games that make you go out to do something rather than sitting in
front of the computer.Coverage is quite good, but privacy remains
the biggest unavailable need especially its management for non
technical or young users.Adding realtime notifications to social
events is going to be a big area of innovation, especially in
dealing with the vast amount of computation required as social
graphs grow.
-
Social networks and gaming
Coverage :-)
We Infer what we do based on who we are with. knowing our
friends preference can provide advice on where to buy something, or
where to go for entertainment, etc. Use cases of location based
social networking are checkins services like foursquares and also
games that make you go out to do something rather than sitting in
front of the computer.Coverage is quite good, but privacy remains
the biggest unavailable need especially its management for non
technical or young users.Adding realtime notifications to social
events is going to be a big area of innovation, especially in
dealing with the vast amount of computation required as social
graphs grow.
-
Social networks and gaming
Coverage :-) Privacy :-(
We Infer what we do based on who we are with. knowing our
friends preference can provide advice on where to buy something, or
where to go for entertainment, etc. Use cases of location based
social networking are checkins services like foursquares and also
games that make you go out to do something rather than sitting in
front of the computer.Coverage is quite good, but privacy remains
the biggest unavailable need especially its management for non
technical or young users.Adding realtime notifications to social
events is going to be a big area of innovation, especially in
dealing with the vast amount of computation required as social
graphs grow.
-
Advertisement
This industry is expected to grow and not the least from iAd and
location is clearly a way to make ads relevant and a source of
further revenue.The issues here is of coverage, in that the percent
of smartphone users is quite low, so the campaign is not worth
running for these niche users.Accuracy, with checkins and couponing
is available, but how to extract ad value from accurate position is
an open area... think AR with virtual billboards as u swing
around...LBMarketing is the creation of an app sponsored by a
brand, which can use location better than the ads coming through
disruptive banners inside apps which provide little metric for
actual advertising.
-
Advertisement
Coverage :-(
This industry is expected to grow and not the least from iAd and
location is clearly a way to make ads relevant and a source of
further revenue.The issues here is of coverage, in that the percent
of smartphone users is quite low, so the campaign is not worth
running for these niche users.Accuracy, with checkins and couponing
is available, but how to extract ad value from accurate position is
an open area... think AR with virtual billboards as u swing
around...LBMarketing is the creation of an app sponsored by a
brand, which can use location better than the ads coming through
disruptive banners inside apps which provide little metric for
actual advertising.
-
Advertisement
Coverage :-( Accuracy :-|
This industry is expected to grow and not the least from iAd and
location is clearly a way to make ads relevant and a source of
further revenue.The issues here is of coverage, in that the percent
of smartphone users is quite low, so the campaign is not worth
running for these niche users.Accuracy, with checkins and couponing
is available, but how to extract ad value from accurate position is
an open area... think AR with virtual billboards as u swing
around...LBMarketing is the creation of an app sponsored by a
brand, which can use location better than the ads coming through
disruptive banners inside apps which provide little metric for
actual advertising.
-
Advertisement
Coverage :-( Accuracy :-| Privacy :-(
This industry is expected to grow and not the least from iAd and
location is clearly a way to make ads relevant and a source of
further revenue.The issues here is of coverage, in that the percent
of smartphone users is quite low, so the campaign is not worth
running for these niche users.Accuracy, with checkins and couponing
is available, but how to extract ad value from accurate position is
an open area... think AR with virtual billboards as u swing
around...LBMarketing is the creation of an app sponsored by a
brand, which can use location better than the ads coming through
disruptive banners inside apps which provide little metric for
actual advertising.
-
Indoor
We spend most of our times indoors from the office to the mall
and then home :-( but no system or service has been given to
properly address this opportunityLet me describe some potential use
cases in the indoor sector:imagine knowing where your colleagues
are in a big office, or which room is free for a quick meeting...
at airports indoor positioning can give travels information about
the location of their gates, how long it will take to get there as
well as sale notifications from shopsCheck-in apps no longer need
manual input of indoor location, but can do so automatically, and
can inform you if your friend is on the 2nd floor etc.Finally
augmented reality apps could play a big role indoors as well as
outdoors.However the coverage and accuracy remain the big issues
here because of being indoors.They require additional hardware, and
some solutions exists using wifi, but they lack accuracy and
reliability.but new buildings that have had fore-though put into
nav. but the market penetration is still shallow in terms of costs
as well.
-
Indoor
Coverage :-(
We spend most of our times indoors from the office to the mall
and then home :-( but no system or service has been given to
properly address this opportunityLet me describe some potential use
cases in the indoor sector:imagine knowing where your colleagues
are in a big office, or which room is free for a quick meeting...
at airports indoor positioning can give travels information about
the location of their gates, how long it will take to get there as
well as sale notifications from shopsCheck-in apps no longer need
manual input of indoor location, but can do so automatically, and
can inform you if your friend is on the 2nd floor etc.Finally
augmented reality apps could play a big role indoors as well as
outdoors.However the coverage and accuracy remain the big issues
here because of being indoors.They require additional hardware, and
some solutions exists using wifi, but they lack accuracy and
reliability.but new buildings that have had fore-though put into
nav. but the market penetration is still shallow in terms of costs
as well.
-
Indoor
Coverage :-( Accuracy :-(
We spend most of our times indoors from the office to the mall
and then home :-( but no system or service has been given to
properly address this opportunityLet me describe some potential use
cases in the indoor sector:imagine knowing where your colleagues
are in a big office, or which room is free for a quick meeting...
at airports indoor positioning can give travels information about
the location of their gates, how long it will take to get there as
well as sale notifications from shopsCheck-in apps no longer need
manual input of indoor location, but can do so automatically, and
can inform you if your friend is on the 2nd floor etc.Finally
augmented reality apps could play a big role indoors as well as
outdoors.However the coverage and accuracy remain the big issues
here because of being indoors.They require additional hardware, and
some solutions exists using wifi, but they lack accuracy and
reliability.but new buildings that have had fore-though put into
nav. but the market penetration is still shallow in terms of costs
as well.
-
Indoor
Coverage :-( Accuracy :-( Speed :-)
We spend most of our times indoors from the office to the mall
and then home :-( but no system or service has been given to
properly address this opportunityLet me describe some potential use
cases in the indoor sector:imagine knowing where your colleagues
are in a big office, or which room is free for a quick meeting...
at airports indoor positioning can give travels information about
the location of their gates, how long it will take to get there as
well as sale notifications from shopsCheck-in apps no longer need
manual input of indoor location, but can do so automatically, and
can inform you if your friend is on the 2nd floor etc.Finally
augmented reality apps could play a big role indoors as well as
outdoors.However the coverage and accuracy remain the big issues
here because of being indoors.They require additional hardware, and
some solutions exists using wifi, but they lack accuracy and
reliability.but new buildings that have had fore-though put into
nav. but the market penetration is still shallow in terms of costs
as well.
-
Indoor
Coverage :-( Accuracy :-( Speed :-) Reliability :-(
We spend most of our times indoors from the office to the mall
and then home :-( but no system or service has been given to
properly address this opportunityLet me describe some potential use
cases in the indoor sector:imagine knowing where your colleagues
are in a big office, or which room is free for a quick meeting...
at airports indoor positioning can give travels information about
the location of their gates, how long it will take to get there as
well as sale notifications from shopsCheck-in apps no longer need
manual input of indoor location, but can do so automatically, and
can inform you if your friend is on the 2nd floor etc.Finally
augmented reality apps could play a big role indoors as well as
outdoors.However the coverage and accuracy remain the big issues
here because of being indoors.They require additional hardware, and
some solutions exists using wifi, but they lack accuracy and
reliability.but new buildings that have had fore-though put into
nav. but the market penetration is still shallow in terms of costs
as well.
-
Indoor
Coverage :-( Accuracy :-( Speed :-) Reliability :-( Power
:-(
We spend most of our times indoors from the office to the mall
and then home :-( but no system or service has been given to
properly address this opportunityLet me describe some potential use
cases in the indoor sector:imagine knowing where your colleagues
are in a big office, or which room is free for a quick meeting...
at airports indoor positioning can give travels information about
the location of their gates, how long it will take to get there as
well as sale notifications from shopsCheck-in apps no longer need
manual input of indoor location, but can do so automatically, and
can inform you if your friend is on the 2nd floor etc.Finally
augmented reality apps could play a big role indoors as well as
outdoors.However the coverage and accuracy remain the big issues
here because of being indoors.They require additional hardware, and
some solutions exists using wifi, but they lack accuracy and
reliability.but new buildings that have had fore-though put into
nav. but the market penetration is still shallow in terms of costs
as well.
-
Indoor
Coverage :-( Accuracy :-( Speed :-) Reliability :-( Power :-(
Cost :-(
We spend most of our times indoors from the office to the mall
and then home :-( but no system or service has been given to
properly address this opportunityLet me describe some potential use
cases in the indoor sector:imagine knowing where your colleagues
are in a big office, or which room is free for a quick meeting...
at airports indoor positioning can give travels information about
the location of their gates, how long it will take to get there as
well as sale notifications from shopsCheck-in apps no longer need
manual input of indoor location, but can do so automatically, and
can inform you if your friend is on the 2nd floor etc.Finally
augmented reality apps could play a big role indoors as well as
outdoors.However the coverage and accuracy remain the big issues
here because of being indoors.They require additional hardware, and
some solutions exists using wifi, but they lack accuracy and
reliability.but new buildings that have had fore-though put into
nav. but the market penetration is still shallow in terms of costs
as well.
-
Summary of LBS
Apps which work indoors like inside shopping/retail centers
require coverage which is not solved yet. For mobile apps like
social gaming or tourism, its important to have high accuracy which
is still lacking.For instant gratification apps, speed is required,
e.g. coupons/check-ins, where the transactions need to be finished
in seconds... but for outdoor apps like navigation, speed is not
that big an issue, but increasingly will become one.We as consumers
are becoming reliant on location at an ever increasing pace, so now
reliability is especially for touristic applications and
applications like check-ins for example is very important. Battery
life is still an issue and hinders some type of LBS, particularly
those running on hand-held devices. nothing worse than being lost
and not being able to call someone because the battery had died, a
situation someone here has been in I am sure.
-
Summary of LBS
Coverage: is still wanting due to the indoor nature of mobile
device applications?
Apps which work indoors like inside shopping/retail centers
require coverage which is not solved yet. For mobile apps like
social gaming or tourism, its important to have high accuracy which
is still lacking.For instant gratification apps, speed is required,
e.g. coupons/check-ins, where the transactions need to be finished
in seconds... but for outdoor apps like navigation, speed is not
that big an issue, but increasingly will become one.We as consumers
are becoming reliant on location at an ever increasing pace, so now
reliability is especially for touristic applications and
applications like check-ins for example is very important. Battery
life is still an issue and hinders some type of LBS, particularly
those running on hand-held devices. nothing worse than being lost
and not being able to call someone because the battery had died, a
situation someone here has been in I am sure.
-
Summary of LBS
Coverage: is still wanting due to the indoor nature of mobile
device applications?
Accuracy is not perfect either...
Apps which work indoors like inside shopping/retail centers
require coverage which is not solved yet. For mobile apps like
social gaming or tourism, its important to have high accuracy which
is still lacking.For instant gratification apps, speed is required,
e.g. coupons/check-ins, where the transactions need to be finished
in seconds... but for outdoor apps like navigation, speed is not
that big an issue, but increasingly will become one.We as consumers
are becoming reliant on location at an ever increasing pace, so now
reliability is especially for touristic applications and
applications like check-ins for example is very important. Battery
life is still an issue and hinders some type of LBS, particularly
those running on hand-held devices. nothing worse than being lost
and not being able to call someone because the battery had died, a
situation someone here has been in I am sure.
-
Summary of LBS
Coverage: is still wanting due to the indoor nature of mobile
device applications?
Accuracy is not perfect either... Speed similarly lacking for
some subsectors
Apps which work indoors like inside shopping/retail centers
require coverage which is not solved yet. For mobile apps like
social gaming or tourism, its important to have high accuracy which
is still lacking.For instant gratification apps, speed is required,
e.g. coupons/check-ins, where the transactions need to be finished
in seconds... but for outdoor apps like navigation, speed is not
that big an issue, but increasingly will become one.We as consumers
are becoming reliant on location at an ever increasing pace, so now
reliability is especially for touristic applications and
applications like check-ins for example is very important. Battery
life is still an issue and hinders some type of LBS, particularly
those running on hand-held devices. nothing worse than being lost
and not being able to call someone because the battery had died, a
situation someone here has been in I am sure.
-
Summary of LBS
Coverage: is still wanting due to the indoor nature of mobile
device applications?
Accuracy is not perfect either... Speed similarly lacking for
some subsectors Reliability: not being used enough for
concern yet small % of markets
Apps which work indoors like inside shopping/retail centers
require coverage which is not solved yet. For mobile apps like
social gaming or tourism, its important to have high accuracy which
is still lacking.For instant gratification apps, speed is required,
e.g. coupons/check-ins, where the transactions need to be finished
in seconds... but for outdoor apps like navigation, speed is not
that big an issue, but increasingly will become one.We as consumers
are becoming reliant on location at an ever increasing pace, so now
reliability is especially for touristic applications and
applications like check-ins for example is very important. Battery
life is still an issue and hinders some type of LBS, particularly
those running on hand-held devices. nothing worse than being lost
and not being able to call someone because the battery had died, a
situation someone here has been in I am sure.
-
Summary of LBS
Coverage: is still wanting due to the indoor nature of mobile
device applications?
Accuracy is not perfect either... Speed similarly lacking for
some subsectors Reliability: not being used enough for
concern yet small % of markets
Power: Battery life still an issue, and needs further
innovations
Apps which work indoors like inside shopping/retail centers
require coverage which is not solved yet. For mobile apps like
social gaming or tourism, its important to have high accuracy which
is still lacking.For instant gratification apps, speed is required,
e.g. coupons/check-ins, where the transactions need to be finished
in seconds... but for outdoor apps like navigation, speed is not
that big an issue, but increasingly will become one.We as consumers
are becoming reliant on location at an ever increasing pace, so now
reliability is especially for touristic applications and
applications like check-ins for example is very important. Battery
life is still an issue and hinders some type of LBS, particularly
those running on hand-held devices. nothing worse than being lost
and not being able to call someone because the battery had died, a
situation someone here has been in I am sure.
-
Telematics Industry
Telematics industry includes application of ICT to the movement
of goods and people using existing transportation networks such as
road, air, rail or water.
-
Rest of this talk
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Rest of this talk
Telematics value chain/proposition
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Rest of this talk
Telematics value chain/proposition Technology Stack
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Rest of this talk
Telematics value chain/proposition Technology Stack List
Telematics sub-sectors
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Rest of this talk
Telematics value chain/proposition Technology Stack List
Telematics sub-sectors Maturity of sub-sector
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Rest of this talk
Telematics value chain/proposition Technology Stack List
Telematics sub-sectors Maturity of sub-sector Current
limitations
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Rest of this talk
Telematics value chain/proposition Technology Stack List
Telematics sub-sectors Maturity of sub-sector Current limitations
Broader trends
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Rest of this talk
Telematics value chain/proposition Technology Stack List
Telematics sub-sectors Maturity of sub-sector Current limitations
Broader trends Potential innovations re. positioning
We will broadly define the Value Chain in the Telematics Sector.
List the Technology Stack. Then list sub-sectors and then define
each sub-sector discussing its maturity, limitations and future
trends and potential innovations.
-
Technology Stack
I will go into the core stack in a bit of detail in the next
slide but its the silicon, chipsets and base-data upon which the
sub-sector specific services are built.OEM Original Device
manufactures sell telematics devices which are equipped with
location sensors.Communication infrastructure used by the
telematics devices often includes the cellular phone networks -
used to deliver content to and from the vehicles.Services are
provided by Telematics Service Providers these can include
real-time routing, reports on traffic conditions, estimated time of
arrival, emergency notification.Software applications &
Content: software systems with the business logic and storage,
management, backup of data from telematics devices have to deal
with greater quantities and complexities of inputs. Web: With the
telematics devices including 3G capabilities and in-car devices
able to run traditional web applications.
-
Technology Stack
Core
I will go into the core stack in a bit of detail in the next
slide but its the silicon, chipsets and base-data upon which the
sub-sector specific services are built.OEM Original Device
manufactures sell telematics devices which are equipped with
location sensors.Communication infrastructure used by the
telematics devices often includes the cellular phone networks -
used to deliver content to and from the vehicles.Services are
provided by Telematics Service Providers these can include
real-time routing, reports on traffic conditions, estimated time of
arrival, emergency notification.Software applications &
Content: software systems with the business logic and storage,
management, backup of data from telematics devices have to deal
with greater quantities and complexities of inputs. Web: With the
telematics devices including 3G capabilities and in-car devices
able to run traditional web applications.
-
Technology Stack
Core Device/OEM
I will go into the core stack in a bit of detail in the next
slide but its the silicon, chipsets and base-data upon which the
sub-sector specific services are built.OEM Original Device
manufactures sell telematics devices which are equipped with
location sensors.Communication infrastructure used by the
telematics devices often includes the cellular phone networks -
used to deliver content to and from the vehicles.Services are
provided by Telematics Service Providers these can include
real-time routing, reports on traffic conditions, estimated time of
arrival, emergency notification.Software applications &
Content: software systems with the business logic and storage,
management, backup of data from telematics devices have to deal
with greater quantities and complexities of inputs. Web: With the
telematics devices including 3G capabilities and in-car devices
able to run traditional web applications.
-
Technology Stack
Core Device/OEM Communication
I will go into the core stack in a bit of detail in the next
slide but its the silicon, chipsets and base-data upon which the
sub-sector specific services are built.OEM Original Device
manufactures sell telematics devices which are equipped with
location sensors.Communication infrastructure used by the
telematics devices often includes the cellular phone networks -
used to deliver content to and from the vehicles.Services are
provided by Telematics Service Providers these can include
real-time routing, reports on traffic conditions, estimated time of
arrival, emergency notification.Software applications &
Content: software systems with the business logic and storage,
management, backup of data from telematics devices have to deal
with greater quantities and complexities of inputs. Web: With the
telematics devices including 3G capabilities and in-car devices
able to run traditional web applications.
-
Technology Stack
Core Device/OEM Communication Service provision
I will go into the core stack in a bit of detail in the next
slide but its the silicon, chipsets and base-data upon which the
sub-sector specific services are built.OEM Original Device
manufactures sell telematics devices which are equipped with
location sensors.Communication infrastructure used by the
telematics devices often includes the cellular phone networks -
used to deliver content to and from the vehicles.Services are
provided by Telematics Service Providers these can include
real-time routing, reports on traffic conditions, estimated time of
arrival, emergency notification.Software applications &
Content: software systems with the business logic and storage,
management, backup of data from telematics devices have to deal
with greater quantities and complexities of inputs. Web: With the
telematics devices including 3G capabilities and in-car devices
able to run traditional web applications.
-
Technology Stack
Core Device/OEM Communication Service provision Software
Application & Content
I will go into the core stack in a bit of detail in the next
slide but its the silicon, chipsets and base-data upon which the
sub-sector specific services are built.OEM Original Device
manufactures sell telematics devices which are equipped with
location sensors.Communication infrastructure used by the
telematics devices often includes the cellular phone networks -
used to deliver content to and from the vehicles.Services are
provided by Telematics Service Providers these can include
real-time routing, reports on traffic conditions, estimated time of
arrival, emergency notification.Software applications &
Content: software systems with the business logic and storage,
management, backup of data from telematics devices have to deal
with greater quantities and complexities of inputs. Web: With the
telematics devices including 3G capabilities and in-car devices
able to run traditional web applications.
-
Technology Stack
Core Device/OEM Communication Service provision Software
Application & Content Web
I will go into the core stack in a bit of detail in the next
slide but its the silicon, chipsets and base-data upon which the
sub-sector specific services are built.OEM Original Device
manufactures sell telematics devices which are equipped with
location sensors.Communication infrastructure used by the
telematics devices often includes the cellular phone networks -
used to deliver content to and from the vehicles.Services are
provided by Telematics Service Providers these can include
real-time routing, reports on traffic conditions, estimated time of
arrival, emergency notification.Software applications &
Content: software systems with the business logic and storage,
management, backup of data from telematics devices have to deal
with greater quantities and complexities of inputs. Web: With the
telematics devices including 3G capabilities and in-car devices
able to run traditional web applications.
-
Telematics Technology Stack
Core: Let me elaborate on the core technologies a bit. The
biggest change here is the addition of network connectivity and a
move towards multi-functional devices. Thus navigation is just one
of many functions performed by the onboard networked devices.
Networking opens up possibilities for a wide range of innovations
to occur.Sensors and Location enablers: Innovations to accuracy and
coverage are quite common. Power is not a problem as the devices
can be kept powered by the cars power. Innovation in vehicle safety
systems requires changes at the core technology stack. In
particular location enablers, sensors and antennas. These are to
improve safety by detecting if a collision or an accident is
imminent. Operating System: trends are to open up to third party
developers letting them build value added services.GeoData content
providers: are increasingly working in networked environments
allowing services to be users centric and real-time.
-
Telematics Technology Stack
Core
Core: Let me elaborate on the core technologies a bit. The
biggest change here is the addition of network connectivity and a
move towards multi-functional devices. Thus navigation is just one
of many functions performed by the onboard networked devices.
Networking opens up possibilities for a wide range of innovations
to occur.Sensors and Location enablers: Innovations to accuracy and
coverage are quite common. Power is not a problem as the devices
can be kept powered by the cars power. Innovation in vehicle safety
systems requires changes at the core technology stack. In
particular location enablers, sensors and antennas. These are to
improve safety by detecting if a collision or an accident is
imminent. Operating System: trends are to open up to third party
developers letting them build value added services.GeoData content
providers: are increasingly working in networked environments
allowing services to be users centric and real-time.
-
Telematics Technology Stack
Core Location Enablers
Core: Let me elaborate on the core technologies a bit. The
biggest change here is the addition of network connectivity and a
move towards multi-functional devices. Thus navigation is just one
of many functions performed by the onboard networked devices.
Networking opens up possibilities for a wide range of innovations
to occur.Sensors and Location enablers: Innovations to accuracy and
coverage are quite common. Power is not a problem as the devices
can be kept powered by the cars power. Innovation in vehicle safety
systems requires changes at the core technology stack. In
particular location enablers, sensors and antennas. These are to
improve safety by detecting if a collision or an accident is
imminent. Operating System: trends are to open up to third party
developers letting them build value added services.GeoData content
providers: are increasingly working in networked environments
allowing services to be users centric and real-time.
-
Telematics Technology Stack
Core Location Enablers Operating Systems
Core: Let me elaborate on the core technologies a bit. The
biggest change here is the addition of network connectivity and a
move towards multi-functional devices. Thus navigation is just one
of many functions performed by the onboard networked devices.
Networking opens up possibilities for a wide range of innovations
to occur.Sensors and Location enablers: Innovations to accuracy and
coverage are quite common. Power is not a problem as the devices
can be kept powered by the cars power. Innovation in vehicle safety
systems requires changes at the core technology stack. In
particular location enablers, sensors and antennas. These are to
improve safety by detecting if a collision or an accident is
imminent. Operating System: trends are to open up to third party
developers letting them build value added services.GeoData content
providers: are increasingly working in networked environments
allowing services to be users centric and real-time.
-
Telematics Technology Stack
Core Location Enablers Operating Systems Geospatial content
providers
Core: Let me elaborate on the core technologies a bit. The
biggest change here is the addition of network connectivity and a
move towards multi-functional devices. Thus navigation is just one
of many functions performed by the onboard networked devices.
Networking opens up possibilities for a wide range of innovations
to occur.Sensors and Location enablers: Innovations to accuracy and
coverage are quite common. Power is not a problem as the devices
can be kept powered by the cars power. Innovation in vehicle safety
systems requires changes at the core technology stack. In
particular location enablers, sensors and antennas. These are to
improve safety by detecting if a collision or an accident is
imminent. Operating System: trends are to open up to third party
developers letting them build value added services.GeoData content
providers: are increasingly working in networked environments
allowing services to be users centric and real-time.
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Telematics Value Chain
The telematics service forms a value chain linking contents
providers (CP), telematics service providers (TSP), mobile
communication providers (MCP), manufacturers of communication
terminals (M), makers of finished automobiles (Car Makers), and
customers (Consumers).
-
Telematics Value Chain
Content Providers
(CP)
The telematics service forms a value chain linking contents
providers (CP), telematics service providers (TSP), mobile
communication providers (MCP), manufacturers of communication
terminals (M), makers of finished automobiles (Car Makers), and
customers (Consumers).
-
Telematics Value Chain
Content Providers
(CP)
TelematicsService
Providers(TSP)
The telematics service forms a value chain linking contents
providers (CP), telematics service providers (TSP), mobile
communication providers (MCP), manufacturers of communication
terminals (M), makers of finished automobiles (Car Makers), and
customers (Consumers).
-
Telematics Value Chain
Content Providers
(CP)
TelematicsService
Providers(TSP)
Comm.Infrastructure
The telematics service forms a value chain linking contents
providers (CP), telematics service providers (TSP), mobile
communication providers (MCP), manufacturers of communication
terminals (M), makers of finished automobiles (Car Makers), and
customers (Consumers).
-
Telematics Value Chain
Content Providers
(CP)
TelematicsService
Providers(TSP)
Comm.Infrastructure
Car Makers
The telematics service forms a value chain linking contents
providers (CP), telematics service providers (TSP), mobile
communication providers (MCP), manufacturers of communication
terminals (M), makers of finished automobiles (Car Makers), and
customers (Consumers).
-
Telematics Value Chain
Content Providers
(CP)Consumer
TelematicsService
Providers(TSP)
Comm.Infrastructure
Car Makers
The telematics service forms a value chain linking contents
providers (CP), telematics service providers (TSP), mobile
communication providers (MCP), manufacturers of communication
terminals (M), makers of finished automobiles (Car Makers), and
customers (Consumers).
-
Value Proposition
To consumersSafety & securityTime savings
(navigation)Increased productivity (in vehicle)
-
Consumers
Value Proposition
To consumersSafety & securityTime savings
(navigation)Increased productivity (in vehicle)
-
Consumers- Safety & Security,
Value Proposition
To consumersSafety & securityTime savings
(navigation)Increased productivity (in vehicle)
-
Consumers- Safety & Security, - Time Savings
Value Proposition
To consumersSafety & securityTime savings
(navigation)Increased productivity (in vehicle)
-
Consumers- Safety & Security, - Time Savings- Increased
Productive
Value Proposition
To consumersSafety & securityTime savings
(navigation)Increased productivity (in vehicle)
-
Consumers- Safety & Security, - Time Savings- Increased
Productive- Entertainment
Value Proposition
To consumersSafety & securityTime savings
(navigation)Increased productivity (in vehicle)
-
Fleet provider- Optimisation of assets
Value Proposition
To fleet providerOptimisation of assets (asset tracking,
performance monitoring)
-
Value Proposition
To businessAdditional data from vehicles (warranty,
usage)Increased vehicle sales especially in the highly competitive
car industry where consumers can buy based on additional
features
-
Car makers
Value Proposition
To businessAdditional data from vehicles (warranty,
usage)Increased vehicle sales especially in the highly competitive
car industry where consumers can buy based on additional
features
-
Car makers- Additional data from vehicles
Value Proposition
To businessAdditional data from vehicles (warranty,
usage)Increased vehicle sales especially in the highly competitive
car industry where consumers can buy based on additional
features
-
Car makers- Additional data from vehicles- Increased vehicle
sales
Value Proposition
To businessAdditional data from vehicles (warranty,
usage)Increased vehicle sales especially in the highly competitive
car industry where consumers can buy based on additional
features
-
Value Proposition
To governmentImproved infrastructure management (traffic,
tolls)
-
Government
Value Proposition
To governmentImproved infrastructure management (traffic,
tolls)
-
Government- Infrastructure planning & management
Value Proposition
To governmentImproved infrastructure management (traffic,
tolls)
-
Government- Infrastructure planning & management-
Revenue
Value Proposition
To governmentImproved infrastructure management (traffic,
tolls)
-
GeoData Providers
I wont be able to go into every core data provided in the
telematics industry but Id like to mention one in particular which
is quite interesting as it uses telematics to collect data and
resell analysed data to Telematics Service Providers. Namely
Floating vehicle data
-
Floating Vehicle Data
Services based on Floating Vehicle Data us data from mobile
sensors (e.g. mobile phones) to determine traffic conditions by
collecting and analysing localisation data, speed, direction of
travel and time informatio. These data are the essential source for
traffic information and for most intelligent transportation systems
(ITS)
-
Data Source Analysis Distribution
Algorithms for:
- Real-Time Traffic
- Routing
- Logistics Support
- Tracking Services
SMS
Web
3G
Car companies
Mobile navigation
OEM
Re-route to avoid congestion
Positioning via:- GPS- Cellular- Sensor/E-Tags
Service providers in this sector1. Companies have access to
mobile data via their own infrastructure or fleets. Data can be
sourced from other providers too such as:
- Roadside e-tag readers, GPS, Cellular networks
- There are also way to ping cell phone to obtain such data.
This means that every vehicle with an active mobile phone acts as a
sensor for the road network. 2. Based on these data, traffic
congestion can be identified, travel times can be calculated, and
traffic reports can be rapidly generated and these are3. sold to
network provider, car makers to integrate and differentiate their
services
-
Data Source Analysis Distribution
Algorithms for:
- Real-Time Traffic
- Routing
- Logistics Support
- Tracking Services
SMS
Web
3G
Car companies
Mobile navigation
OEM
Re-route to avoid congestion
Positioning via:- GPS- Cellular- Sensor/E-Tags
Service providers in this sector1. Companies have access to
mobile data via their own infrastructure or fleets. Data can be
sourced from other providers too such as:
- Roadside e-tag readers, GPS, Cellular networks
- There are also way to ping cell phone to obtain such data.
This means that every vehicle with an active mobile phone acts as a
sensor for the road network. 2. Based on these data, traffic
congestion can be identified, travel times can be calculated, and
traffic reports can be rapidly generated and these are3. sold to
network provider, car makers to integrate and differentiate their
services
-
Data Source Analysis Distribution
Algorithms for:
- Real-Time Traffic
- Routing
- Logistics Support
- Tracking Services
SMS
Web
3G
Car companies
Mobile navigation
OEM
Re-route to avoid congestion
Positioning via:- GPS- Cellular- Sensor/E-Tags
Service providers in this sector1. Companies have access to
mobile data via their own infrastructure or fleets. Data can be
sourced from other providers too such as:
- Roadside e-tag readers, GPS, Cellular networks
- There are also way to ping cell phone to obtain such data.
This means that every vehicle with an active mobile phone acts as a
sensor for the road network. 2. Based on these data, traffic
congestion can be identified, travel times can be calculated, and
traffic reports can be rapidly generated and these are3. sold to
network provider, car makers to integrate and differentiate their
services
-
Data Source Analysis Distribution
Algorithms for:
- Real-Time Traffic
- Routing
- Logistics Support
- Tracking Services
SMS
Web
3G
Car companies
Mobile navigation
OEM
Re-route to avoid congestion
Positioning via:- GPS- Cellular- Sensor/E-Tags
Service providers in this sector1. Companies have access to
mobile data via their own infrastructure or fleets. Data can be
sourced from other providers too such as:
- Roadside e-tag readers, GPS, Cellular networks
- There are also way to ping cell phone to obtain such data.
This means that every vehicle with an active mobile phone acts as a
sensor for the road network. 2. Based on these data, traffic
congestion can be identified, travel times can be calculated, and
traffic reports can be rapidly generated and these are3. sold to
network provider, car makers to integrate and differentiate their
services
-
Telematics Sub-Sectors
In-car Infotainment Intelligent Vehicle Safety Commercial
Vehicle Telematics Risk Management
Next Ill go over the sub-sectors in the Telematics industry
discussing the changes that are happening and what opportunities
for innovation exist.
-
In-Car Infotainment
-
In-Car Infotainment
In-Car InfotainmentDefinition: Applications that deliver and
transmit digital content to drivers and passengers in the form of
communications, TV, radio, internet, LBS, navigation and
entertainment.
Example of the Bamboo Car
-
In-Car Infotainment
TV
In-Car InfotainmentDefinition: Applications that deliver and
transmit digital content to drivers and passengers in the form of
communications, TV, radio, internet, LBS, navigation and
entertainment.
Example of the Bamboo Car
-
In-Car Infotainment
TV
Radio
In-Car InfotainmentDefinition: Applications that deliver and
transmit digital content to drivers and passengers in the form of
communications, TV, radio, internet, LBS, navigation and
entertainment.
Example of the Bamboo Car
-
In-Car Infotainment
TV
Radio
Internet
In-Car InfotainmentDefinition: Applications that deliver and
transmit digital content to drivers and passengers in the form of
communications, TV, radio, internet, LBS, navigation and
entertainment.
Example of the Bamboo Car
-
In-Car Infotainment
TV
Radio
Internet
LBS
In-Car InfotainmentDefinition: Applications that deliver and
transmit digital content to drivers and passengers in the form of
communications, TV, radio, internet, LBS, navigation and
entertainment.
Example of the Bamboo Car
-
In-Car Infotainment
TV
Radio
Internet
LBS
Navigation
In-Car InfotainmentDefinition: Applications that deliver and
transmit digital content to drivers and passengers in the form of
communications, TV, radio, internet, LBS, navigation and
entertainment.
Example of the Bamboo Car
-
In-Car Infotainment
TV
Radio
Internet
LBS
Navigation
Social Network
In-Car InfotainmentDefinition: Applications that deliver and
transmit digital content to drivers and passengers in the form of
communications, TV, radio, internet, LBS, navigation and
entertainment.
Example of the Bamboo Car
-
The Connected Car
BMW connected drive Mini connected Fords Sync API for
developers
BMW ConnectedDrive: BMW Assist, BMW Online, BMW Tracking, BMW
TeleServices and in-vehicle internet access.These offer
location-based services using GPS technology and the SIM card
integrated in the car telephone. Back office servers can know the
vehicle's current location and can provide relevant information
along a route.Services such as weather at your destination, finding
a nearby parking space, news items and stock market updates.
Location based emergency services such as closes open doctor.
-
Expected Trend
Due to the lack of a single device specially geared towards
driving where safety is paramount and use of devices is influenced
by law the expected trend is the convergence towards single units
which can have multiple connectivity options and gracefully handle
safely concerns.
-
Expected Trend
Single device e.g. Android, iOS
Due to the lack of a single device specially geared towards
driving where safety is paramount and use of devices is influenced
by law the expected trend is the convergence towards single units
which can have multiple connectivity options and gracefully handle
safely concerns.
-
Expected Trend
Single device e.g. Android, iOS Opening of API to developers
Due to the lack of a single device specially geared towards
driving where safety is paramount and use of devices is influenced
by law the expected trend is the convergence towards single units
which can have multiple connectivity options and gracefully handle
safely concerns.
-
Expected Trend
Single device e.g. Android, iOS Opening of API to developers
Network connectivity in increasing
Due to the lack of a single device specially geared towards
driving where safety is paramount and use of devices is influenced
by law the expected trend is the convergence towards single units
which can have multiple connectivity options and gracefully handle
safely concerns.
-
Expected Trend
Single device e.g. Android, iOS Opening of API to developers
Network connectivity in increasing Real-Time
Due to the lack of a single device specially geared towards
driving where safety is paramount and use of devices is influenced
by law the expected trend is the convergence towards single units
which can have multiple connectivity options and gracefully handle
safely concerns.
-
Expected Trend ...
-
Expected Trend ...
3G & 4G coverage on rise
-
Expected Trend ...
3G & 4G coverage on rise Integration with home/back-office
systems
-
Expected Trend ...
3G & 4G coverage on rise Integration with home/back-office
systems Information products mixing UGC, social
networking
-
Expected Trend
Richer geospatial data 3D data Photogrammetry
Intermap
We are seeing Improvement in positioning and data bases of
landmarks and street vistas. Example StreetView based on real-time
video and images. Technologies such as photogrametry are creating
content georeferenced to a 3D environment. Intermap Technologies
recently announced 3D Roads, a dataset that provides highly
accurate 3D models for every road, roads, throughout Western
Europe.
-
Intelligent Vehicle Safety (IVS)
Intelligent vehicle safety applications are those that prevent
vehicle accidents/collisions or reduce the severity of damage and
injury as a result. They do this by monitoring the local and
surrounding driving environment.Onboard sensors and cameras that
communicate with onboard computing systems that analyses the data
to determine if remedial action is required.Intelligent Vehicle
Safety:
Air Bag Deployment Notification
Seat Belt Tension Notification
Emergency Assistance
Roadside AssistanceSecurity
Automatic Theft Notification
Theft Tracking
GeoFencingVehicle Status
Remote Diagnostics
-
Expected Trend
Automatic emergency notification Reporting accident location
E112 location integration
IVS systems can detect if the driver is alert, if the vehicles
wanders out of its lane for no apparent reason, if the vehicle gets
too close to the vehicle in front or if a collision is imminent.*
SOS and automatic ambulance and emergency notification and intgrat*
reporting crash* E112 integration of position* Applications that
monitor driver behaviour
-
Commercial Vehicle Telematics (CVT)
CVT is the technology enabling real-time fleet management
systems. It works by transmitting data from vehicle back to the
back-office management system and/or third party such as third
party logistics
Also include Asset Management Monitoring of an asset such as
cargo, vehicle, equipment or personnel from central office for the
purposes of billing, maintenance, exception handling, directing,
record-keeping, safety and injury prevention, legal requirements,
etc.
-
Expected Trend
Expected to see integration of multiple sensors for greater data
coverage for applications such as cargo theft monitoring. Label of
"Smart containers"
improvement to increase in-transit visibility and protection of
physical and intellectual assets across multi-modal transportation
and supply chainssolutions that combine next-gen container
construction, temp monitoring, tracking, and communication
capabilities to render containers truly smartmonitor smart
containers. Assess the readiness of satellite, cellular, ad-hoc
mesh communications , GPS, environmental sensors and active
RFIDExamples of integrated navigations systems such as Siemens VDO
System allow GPS routing to take real-time traffic and
environmental conditions into account when routing. This is leading
to savings by reducing time spent stuck in traffic.Many efficient
transport and distribution operations these days are totally
dependent on reliable IT systems (for example, just-in-time
stocking principles hinge on rapid and efficient communications)
for communication with customers, suppliers and
contractors.Electronic Data Interchange (EDI): Within IT systems,
one of the fastest-growing areas is that of Electronic Data
Interchange (EDI), whereby transport and distributor firms receive
orders, delivery documentation and invoices direct from their
customers computers into their own (compatible) systems via direct
communications links, completely eliminating the delays, errors and
other difficulties associated with the creating and movement of
paper documents via postal and courier systems. EDI systems provide
the benefits of rapid and accurate order passing and processing (at
less direct cost) and with the potential for reducing stock
levels.United Nations has set a standard for EDI known as EDIFACT
(an acronym for **Electronic Data Interchange for Administration,
Commerce and Transport**), under which there are standard
procedures and messages for passing such matter as shipping
instructions. This is to ensure uniformity in this method of
trading.
-
Expected Trend
Integration of sensors (smart containers)
Expected to see integration of multiple sensors for greater data
coverage for applications such as cargo theft monitoring. Label of
"Smart containers"
improvement to increase in-transit visibility and protection of
physical and intellectual assets across multi-modal transportation
and supply chainssolutions that combine next-gen container
construction, temp monitoring, tracking, and communication
capabilities to render containers truly smartmonitor smart
containers. Assess the readiness of satellite, cellular, ad-hoc
mesh communications , GPS, environmental sensors and active
RFIDExamples of integrated navigations systems such as Siemens VDO
System allow GPS routing to take real-time traffic and
environmental conditions into account when routing. This is leading
to savings by reducing time spent stuck in traffic.Many efficient
transport and distribution operations these days are totally
dependent on reliable IT systems (for example, just-in-time
stocking principles hinge on rapid and efficient communications)
for communication with customers, suppliers and
contractors.Electronic Data Interchange (EDI): Within IT systems,
one of the fastest-growing areas is that of Electronic Data
Interchange (EDI), whereby transport and distributor firms receive
orders, delivery documentation and invoices direct from their
customers computers into their own (compatible) systems via direct
communications links, completely eliminating the delays, errors and
other difficulties associated with the creating and movement of
paper documents via postal and courier systems. EDI systems provide
the benefits of rapid and accurate order passing and processing (at
less direct cost) and with the potential for reducing stock
levels.United Nations has set a standard for EDI known as EDIFACT
(an acronym for **Electronic Data Interchange for Administration,
Commerce and Transport**), under which there are standard
procedures and messages for passing such matter as shipping
instructions. This is to ensure uniformity in this method of
trading.
-
Expected Trend
Integration of sensors (smart containers) Improve in-transit
visibly esp. multi-modal
Expected to see integration of multiple sensors for greater data
coverage for applications such as cargo theft monitoring. Label of
"Smart containers"
improvement to inc