Sellers Are Struggling ? O N L Y 58 . 2 % O F R E P S M A D E Q U O T A Salespeople are having more difficulty converting qualified leads !! Win rates of forecast deals are lower on a year-over-year basis 58.2% Learn more about the features and benefits of implementing WittyParrot in your organization www.wittyparrot.com/contact-us A Universal Buying Process IT’S NOT HOW YOU SELL IT’S HOW PROSPECTS BUY Consumer buying behavior has changed radically we are looking through the WRONG LENS The sales funnel is obsolete The sales and marketing organizations are struggling to adapt Salespeople think their sales opportunity is one or two steps in advance of the buyer Why ? I – Identify M – Mentor P – Position T – Transaction C – Case A – Assessment $ $ $ $ $ $ CRM Analytics Sales-ready Leads Marketing Leads Lead-gen, marketing automation platform Inbound Leads Mentor Position Assessment Case Transaction Identify I-M-P-A-C-T Share the IMPACT concept with your buyers and get an idea about their exact position in the buying cycle IMPACT is from the book “Why Killer Products Don’t Sell", but Dominic Rowsell and Ian Gotts. *