Milestones in your
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Milestones in your
NORA: Life, love it or hate it. There is no denying its full of ups and downs. You get a job, you loose a job; get married, get divorced; have a child, watch them go to college. ISABEL: Which is where we are right now, experiencing one of Lifes biggest milestones; getting a college degree. And we have so many other milestones to look forward to. Can anyone shout out some milestones in life we have to look forward to, or expect?CARTER: These milestones are explored through the Game of LIFE from the cards and tokens you receive and paths you cross on the board.
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Isabel Balla, Nora Noone, & Carter Smalley
NORA: But now with LIFE 2.0, you can experience Life Beyond the BoardIntroduction: NAMESNora, Carter, IsabelISABEL: and we represent Hasbro.
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OverviewSocial MediaWebsiteConclusion1234
ISABEL: In an effort to promote the companys latest product, we are going to provide you with an overview of 2.0s features, CARTER: how the game will implement social media, NORA: a look at our updated web presence, ISABEL: and by the conclusion of this presentation, you will have been shown LIFE Beyond the Board We want our customers to experience LIFE in a whole new way, so join us as we show you a new twist to the classic game of LIFE.NORA: Hand out first round of cards.
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OverviewAmericas Most Popular Board GameUS Board Game SalesVia NPD Group
CARTER: The classic Game of LIFE was once known as Americas Most Popular Board Game. From its colorful design, to life-like imitations, it has appealed to players of all ages, but as America has changed, so have we. NORA: The original game was last updated in 2005. Its no surprise that game board sales were at their highest in 2006. But, America has changed since then. Do you remember America at that time? How many of had a Myspace?ISABEL: How many of you had a Razr cellphone or had a cellphone at all? CARTER: How many of you have these things now? (Make a comment about audience reaction) But, how many of you have Facebook and smartphones? ISABEL: Hasbro has recognized this shift and has updated the Game of LIFE to reflect our technology driven society. We want to integrate aspects of life that are a part of your everyday routine.
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OverviewWhats NewWhat You NeedWho Can Play?
NORA: In this new version, cards have scan-able QR codes that enable us to use augmented reality to visually simulate your life Beyond the Board. What do you need to play this game? In addition to the board game itself, just a smartphone or a computer.CARTER: Who can play this game? Anyone. We still want the Game of LIFE to appeal to everyone. Everyone still can play the game, but the Social Media integrations are more targeted for use by an older, social media savvy audience.
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Social Media
QR CodesAugmented Reality
ISABEL: We mentioned before how Social Media is such an integral part of everyones daily lives. So, in LIFEs newest update, it was important that we created this integration. If its apart of LIFE, it must be apart of the game. CARTER: Hand-out next set of cards NORA: As you play the game, specific cards you receive dictate major life moments. From a house to a career, the cards you collect customize your life.CARTER: In LIFE 2.0, every major move you make while playing the game can be documented with the new QR Codes featured on each card. By scanning these codes with either your handheld device or computer, we will keep a log of every major event. If you are using LIFEs app on your smartphone device, there is no need to have a QR scanner app as well, it is built right in to our app.ISABEL: Upon completion of the game you will be asked to provide a picture of yourself
CARTER: This augmented reality feature, allows you, the player to experience your life Beyond the Board by showing you virtually living the game you played by the cards you received. You can then share this video on a variety of social media platforms such as [change] Facebook.
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Social Media
ISABEL: This is an example of how you can share your video to Facebook directly from the Hasbro website. The video and link will be embedded into your timeline for all of your friends to watch. But we do want to mention sharing your video on Social Media is up to you. ISABEL: hand out next set of cards
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Website
NORA: While youre on the web, be sure to check out our new website. This page is the homepage which is accessible from the Hasbro website, as you can see from the header. Our global navigation tool bar and interface in general can be navigated by all ages. Its a fun design in that it mimics the game board trail. The homepage content is constantly revolving. CARTER: The content that youre looking at now is the first in a three-part series to promote the new features of the game, in this case, specifically, the QR codes. The arrow urges you to click PLAY to scan your cards, when you do you are taken to
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Website
ISABEL: the QR code scanning page. Players who do not have access to a smartphone or simply wish to experience the game on a larger screen will utilize this page. This window indicates your webcam view after giving the website access to use your webcam. NORA: Once the QR code is centered in the window you press the camera button to save your milestone. At the end when you have collected all the cards you can, you provide a photo of your face as we have explained. The website then generates your
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Website
NORA: LIFE in 30 Seconds Video, which you can then share on a variety of Social Media Platforms, as displayed a few slides earlier.
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Website
CARTER: Our mobile version reflects a simplified design of the website while still serving the same purpose of facilitating play of LIFE 2.0.ISABEL: What you have received throughout the course of our presentation are rough mock-ups of the new cards that shape your life. None of you have the same three cards and all of you would be able to experience a different LIFE Beyond the Board video.NORA: At the end of the game, you will scan the QR codes located on each of your cards, remember that you will be able to scan these on either your smartphone device or computer, then take your headshot and you will be treated to something a little like this11
Conclusion
CARTER: This mimics our vision for the augmented reality in which your face is super-imposed on to a characters body, which then carries out the life path that you had traveled in the game.ISABEL: While we did not have the means to create this specific video, this one from Disney Worlds Spaceship Earth, gives as close a representation of our idea as we could find. 12
OverviewSocial MediaWebsite123
Conclusion
NORA: Now that you know what LIFE 2.0 consists of will all of its updated features, you can promote our latest product just as well as we have to you.13
ConclusionBeyond the Board
ISABEL: So, what do the cards have in store for you LIFE?
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QR code: http://media.cmgdigital.com/shared/lt/lt_cache/thumbnail/960/img/photos/2012/09/23/c5/da/Roe-QR-Code-Illo_986289a.jpgCamera icon: http://clipartist.info/SVG/2011/December/fotocamera_foto_camera_icon-999px.pngSocial media widgets: http://drupal.org/files/images/social%20media%20icon%20sets.pngSite background: http://web-vassets.ea.com/Assets/Richmedia/Image/Backgrounds/game-of-life-iphone-bg-sm.jpg?cb=1334003569Logo framework: http://mommydepotonline.com/wp-content/uploads/2012/09/The-Game-of-Life-Adventures-Ed.jpegHasbro logo: http://www.hisstank.com/gi-joe-news/attach/4/1/7/2/7/black%20hasbro%20logo_1185812128.jpgPrivacy icon: http://www.hasbro.com/games/en_US/shop/details.cfm?R=8F0B88A4-6D40-1014-8BF0-9EFBF894F9D4:en_US&product_id=9617Athletes: http://img3.etsystatic.com/000/0/6324606/il_fullxfull.263438167.jpgHand holding cards: http://www.inspirationfalls.com/wp-content/uploads/2008/08/187346_9937i.jpgAugmented Reality Video:http://www.youtube.com/watch?v=lGRDDSYzw1ESlide 5 Picture, The Game of LIFE Facebook Cover Photo:https://www.facebook.com/TheGameofLife?rf=112668748747611Graph Statistics, Article:http://www.purplepawn.com/2009/02/board-game-sales-up-poor-analysis-runs-rampant/Hand holding cards (in PPT): http://www.inspirationfalls.com/wp-content/uploads/2008/08/187346_9937i.jpgCouple in yellow car: http://www.boardgameranker.com/games/426-The-Game-of-Life--40th-Anniversary-Edition-/coverPeople from game and mansion: http://findingeureka.wordpress.com/2011/11/09/the-game-of-life/
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